iPhone 17 Pro Max release date, price and features
iPhone 17 Pro Max in Cosmic Orange. | Image by Apple
iPhone 17 Pro Max and Pro are now here with a new design and a more powerful chip than ever
What's changed vs the iPhone 16 Pro Max and Pro:
- New design with a camera plateau and vibrant new colors
- Aluminum and glass design
- New Apple A19 Pro chip and 12 GB of RAM
- 2 TB option for the iPhone 17 Pro Max for the first time in an iPhone
- iOS 26 with Liquid Glass
Release timeframe:
- The iPhone 17 Pro and Pro Max were announced on September 9, 2025, and are now officially in stores.
Price:
- The iPhone 17 Pro Max starts at $1,199, just like its predecessor. The iPhone 17 Pro starts at $1,099, $100 more than the iPhone 16 Pro's starting price.
Jump to:
Which of the two models is the one for you?
The iPhone 17 Pro Max!
61.9%
The iPhone 17 Pro.
15.41%
Neither.
22.69%
Also read:
- Apple's Foldable iPhone: release date expectations, price estimates and upgrades
- Apple iPhone 18 Pro Max: release date expectations, price estimates and upgrades
iPhone 17 Pro Max release date
The iPhone 17 Pro and iPhone 17 Pro Max were announced on September 9, 2025, and are now officially in stores.
| Device | Announcement | Market release |
|---|---|---|
| Apple iPhone 17 Pro and 17 Pro Max | September 9, 2025 | September 19, 2025 |
| Apple iPhone 16 Pro and 16 Pro Max | 9 September, 2024 | 20 September, 2024 |
| Apple iPhone 15 Pro and 15 Pro Max | Sept 12, 2023 | Sept 22, 2023 |
| Apple iPhone 14 Pro and 14 Pro Max | Sept 7, 2022 | Sept 16, 2022 |
iPhone 17 Pro Max price and deals

Image by Apple
The iPhone 17 Pro jumps a solid $100 to $1,099 from the previous $999, but the 17 Pro Max model keeps its price. Is that a small win? Probably, but only for those who are into larger phones.
| Apple iPhone model | Starting price, regardless of storage |
|---|---|
| iPhone 17 Pro Max | $1,199 |
| iPhone 17 Pro | $1,099 |
| iPhone 16 Pro Max (and iPhone 15 Pro Max) | $1,199 |
| iPhone 16 Pro | $999 |
iPhone 17 Pro Max deals:
- Apple: You can now get up to $195-$695 in credit toward the iPhone 17 Pro when you trade in an iPhone 13 or newer (conditions apply).
- Verizon: You can get u pto $1,099 off on the iPhone 17 Pro with select unlimited plans at the carrier.
- T-Mobile: T-Mobile is currently offering the iPhone 17 Pro for free with trade-in. Experience More or Experience Beyond plans are required for this deal. For the iPhone 17 Pro Max, you can get up to $1,100 when you switch to T-Mobile on a selected plan, or up to $1,100 off with an eligible trade-in.
- AT&T: Save up to $1,100 with an eligible trade-in and plan.
iPhone 17 Pro Max camera

Image by Apple
With the iPhone 17 Pro Max and Pro, now all three cameras are 48 MP "Fusion" cameras. The zoom camera is also getting a new 4X tetraprism lens, which is 56% larger than its predecessor. The iPhone 17 Pro Max can now hit 40X with digital zoom, which is a significant upgrade over the iPhone 16 Pro Max's 25X.
iPhone 17 Pro Max and Pro camera setup:
- 48 MP main Fusion camera
- 48 MP ultra-wide Fusion camera
- 48 MP telephoto (4x–8x) Fusion camera
- 18 MP selfie
The new 4x optical zoom at 100mm provides a classic portrait lens, and the 8x optical zoom (via sensor crop-in) at 200mm – the longest ever on an iPhone – offers extended reach for wildlife photography.
The updated Photonic Engine uses advanced machine learning to preserve natural detail, reduce noise, and improve color accuracy, while digital zoom reaches up to 40x, and new Photographic Styles, including the Bright style in iOS 26, allow users to enhance skin tones and add vibrancy.
On the front, the iPhone 17 Pro models debut the Center Stage camera with Apple's first square sensor, delivering up to 18 MP for photos and a wider field of view. Both portrait and landscape shots can now be taken while holding the iPhone vertically. This sounds fun.
The front camera also enables ultra-stabilized 4K HDR video. During video calls on FaceTime or other apps, Center Stage keeps users centered and steady in the frame, enhancing the overall communication experience.
The Pro duo allows users to record video from their rear and selfie cameras simultaneously.
iPhone 17 Pro Max storage

Image by Apple
iPhone 17 Pro Max storage capacity:
- 256 GB
- 512 GB
- 1 TB
- 2 TB
iPhone 17 Pro storage capacity:
- 256 GB
- 512 GB
- 1 TB
The iPhone 17 Pro and Pro Max offer a wide range of storage options, allowing users to choose the capacity that best fits their needs, from 256GB up to 1TB for the Pro and up to 2TB for the Pro Max.
Higher storage options provide ample space for large photo and video libraries, apps, games, and AI-driven features without worrying about running out of room. The expanded capacity is especially advantageous for creators who record in 4K or 8K, store ProRes RAW files, or use multiple apps simultaneously.
iPhone 17 Pro Max design

Image by Apple
Both iPhone 17 Pro models look quite different from their predecessors. Now, there's a raised "plateau" (camera island) on the back. Both phones feature a brushed aluminum unibody made from lightweight aerospace-grade 7000-series aluminum, providing Apple's best thermal performance to date, the company claims.
The raised plateau on the back creates extra space for internal components, allowing for a larger battery. Antennas are built into the device's perimeter, delivering the most advanced and highest-performing antenna system Apple has implemented in an iPhone.
The iPhone 17 Pro and iPhone 17 Pro Max come in some hot and new color options, with the Cosmic Orange being the one that stands out the most.
iPhone 17 Pro and Pro Max colors:
- Cosmic Orange
- Deep Blue
- Silver
iPhone 17 Pro Max display

Image by Apple
The iPhone 17 Pro and Pro Max retain the same sizes of their displays as their predecessor: the 6.3-inch display of the 16 Pro and the 6.9-inch display of the iPhone 16 Pro Max. This is a notable departure from the 6.1-inch display of the 15 Pro and the 6.7-inch display of the 15 Pro Max.
| Device | Screen size | Brightness |
|---|---|---|
| iPhone 17 Pro Max | 6.9-inch | 3,000 nits (peak) |
| iPhone 17 Pro | 6.3-inch | 3,000 nits (peak) |
| iPhone 16 Pro Max | 6.9-inch | 2,000 nits (peak) |
| iPhone 16 Pro | 6.3-inch | 2,000 nits (peak) |
iPhone 17 Pro and 17 Pro Max get ultra-thin bezels. Like all Pro models since the iPhone 13, these displays support a smooth 120Hz ProMotion refresh rate, enhancing the scrolling experience. These panels offer higher peak brightness at 3,000 nits.
The iPhone 17 Pro features Ceramic Shield 2 on the front, providing three times better scratch resistance and reduced glare. For the first time, Ceramic Shield is also applied to the back, enhancing durability across the device.
iPhone 17 Pro Max battery

Image by Apple
Although Apple doesn't share exact battery numbers, the duo probably packs the following in terms of capacity:
- iPhone 17 Pro – 3,988 mAh
- iPhone 17 Pro (eSIM) – 4,252 mAh
- iPhone 17 Pro Max – 4,823 mAh
- iPhone 17 Pro Max (eSIM) – 5,088mAh
Yes, if you get an eSIM-only iPhone 17 Pro or 17 Pro Max model, you'll enjoy a better battery life.
The iPhone 17 Pro and Pro Max offer faster charging, reaching 50% battery in just 20 minutes when used with a high-wattage USB-C adapter like Apple's new 40W Dynamic Power Adapter with 60W Max, available in the US and multiple other regions worldwide.
iPhone 17 Pro Max features and software
iOS 26 (the iOS 18 successor) introduces an all-new design with Liquid Glass, which makes apps and system experiences more visually engaging while maintaining a familiar interface.
Apple Intelligence adds on-device Live Translation and enhanced visual intelligence, allowing users to interact with text and screenshots more efficiently, even offline. The update also includes new tools to manage calls and messages, along with improvements across CarPlay, Apple Music, Maps, Wallet, and the new Apple Games app.
Overall, iOS 26 focuses on combining usability, intelligence, and entertainment in a single update.
iPhone 17 Pro Max Hardware

Image by Apple
iPhone 17 Pro Max:
- CPU: Apple A19 Pro chip
- RAM: 12 GB
- Battery: ~4,823–5,088 mAh
- Storage: 256 GB, 512 GB, 1 TB, 2 TB
- Camera setup: 48 MP main, 48 MP ultra-wide, 48 MP telephoto (4x–8x), 18 MP selfie
iPhone 17 Pro:
- CPU: Apple A19 Pro chip
- RAM: 12 GB
- Battery: ~3,988–4,252 mAh
- Storage: 256 GB, 512 GB, 1 TB, 2 TB
- Camera setup: 48 MP main, 48 MP ultra-wide, 48 MP telephoto (4x–8x), 18 MP selfie
The iPhone 17 Pro duo is powered by the A19 Pro chipset, delivering up to 40% better sustained performance than the previous generation, aided by the new cooling system. Its 6-core CPU and GPU, paired with a 16-core Neural Engine, enhance AI tasks, graphics, and high-end gaming, including support for ray tracing and higher frame rates.
The series also introduces the N1 wireless chip, enabling Wi-Fi 7, Bluetooth 6, and Thread connectivity while improving the speed and reliability of features like AirDrop and Personal Hotspot.
The iPhone 17 Pro introduces Apple's first vapor chamber cooling system, which helps keep the chipset and memory cool for stable performance without throttling. The switch from titanium to an aluminum chassis further improves thermal management and addresses past overheating issues.
With 12GB of RAM and a focus on AI performance, the device is designed to handle demanding apps and games smoothly, even under heavy workloads.
Comparisons to competitors
iPhone 17 Pro Max:
- iPhone 18 Pro Max vs iPhone 17 Pro Max: We compare the iPhone 17 Pro Max to what's expected from the 2026 flagship, the iPhone 18 Pro Max.
- Samsung Galaxy S26 Ultra vs iPhone 17 Pro Max: The iPhone 17 Pro Max faces the 2025 flagship by Samsung, the Galaxy S26 Ultra.
- OnePlus 15 vs iPhone 17 Pro Max: We compare the iPhone 17 Pro Max against the OnePlus 15, OnePlus' latest flagship.
- iPhone 17 Pro Max vs OnePlus 13 review: Discover which one to get from this comparison of the iPhone 17 Pro Max and the OnePlus 13.
- iPhone 17 Pro Max vs Galaxy S25 Ultra: See how Apple's top-tier flagship holds up against Samsung’s powerhouse Ultra from 2025.
- iPhone Air vs iPhone 17 Pro Max: A battle of design vs. power—discover whether you should go for the razor-thin Air or the maxed-out Pro Max.
- iPhone 17 Pro Max vs Pixel 10 Pro XL: We pit Apple's best against Google's premium flagship to see which giant wins the ultimate camera and performance showdown.
- iPhone 17 Pro Max vs iPhone 14 Pro Max: Is it finally time to upgrade? We break down what you gain by jumping from the 14 Pro Max to the 17 Pro Max.
- iPhone 17 Pro Max vs iPhone 15 Pro Max: Find out if the display upgrades and performance boosts are enough to justify trading in your 15 Pro Max.
- iPhone 17 Pro Max vs iPhone 16 Pro Max: A direct generation-to-generation breakdown to see exactly what changed between Apple's largest flagships.
iPhone 17 Pro:
- Samsung Galaxy S26 vs Apple iPhone 17 Pro: The iPhone 17 Pro goes head-to-head with Samsung’s base-model 2026 flagship.
- iPhone 17 Pro vs Galaxy S25: We stack the iPhone 17 Pro up against the standard Galaxy S25 to see which smaller phone gives you more value.
- Samsung Galaxy Z Flip 7 vs iPhone 17 Pro: Classic premium vs. futuristic folding—find out if you should stick with the reliable Pro or flip to Samsung's compact foldable.
- iPhone 17 vs iPhone 17 Pro: Don't know which 2025 model to pick? We compare the standard iPhone 17 with its more expensive Pro sibling.
- iPhone 17 Pro vs iPhone 16 Pro: We take a close look at the performance, camera, and display differences to see if the 17 Pro is worth the upgrade over the 16 Pro.
- iPhone 17 Pro vs iPhone 15 Pro: Check out how much Apple’s compact Pro has evolved over two generations to decide if it's time to swap your 15 Pro.
- iPhone 17 Pro vs iPhone 14 Pro: From the Action button to the A19 Pro chip, here is everything you gain by leaping forward from the 14 Pro.
Reviews
- iPhone 17 Pro Max review: Dive into our comprehensive, hands-on testing to see if Apple's ultimate flagship delivers on its promise of unmatched battery life, flagship performance, and pro-level cameras.
- iPhone 17 Pro review: Check out our deep-dive review to find out if the compact Pro hits the perfect sweet spot between pocketable design and uncompromised powerhouse performance.