iPhone 17 Pro Max release date, price and features
The iPhone 17 Pro Max and iPhone 17 Pro are the best that Apple has to offer in terms of a 2025 phone.
The new Pro duo was released alongside the vanilla model, the iPhone 17, but this year, a newcomer is welcomed to the stage: the iPhone Air. This one replaces the Plus model.
Back to the iPhone 17 Pro models. The larger of the two – the iPhone 17 Pro Max – and its smaller sibling, the iPhone 17 Pro, boast expansive 6.9-inch and 6.3-inch Super Retina XDR displays, complete with ultra-thin bezels.
The handsets' displays support a 120Hz ProMotion refresh rate and incorporate a new anti-reflective coating.
Under the hood, the iPhone 17 Pro and Pro Max are powered by the Apple A19 Pro chip, paired with 12 GB of RAM and multiple storage options starting at 256 GB. The 17 Pro Max introduces a maxed-out 2 TB option for the first time ever.
Battery life should see a decent boost, with the iPhone 17 Pro expected to house a ~4,252 mAh battery, while the Pro Max could pack a ~5,088mAh cell, if eSIM-only variants are bought. The camera system is shaping up to be just as impressive, featuring a 48 MP main sensor, a 48 MP ultra-wide lens, a new 48 MP telephoto lens with 4x–8x optical zoom, and a selfie camera with cool tricks up its sleeve.
Battery life should see a decent boost, with the iPhone 17 Pro expected to house a ~4,252 mAh battery, while the Pro Max could pack a ~5,088mAh cell, if eSIM-only variants are bought. The camera system is shaping up to be just as impressive, featuring a 48 MP main sensor, a 48 MP ultra-wide lens, a new 48 MP telephoto lens with 4x–8x optical zoom, and a selfie camera with cool tricks up its sleeve.
Let's take a deeper dive.
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Also read: Apple's Foldable iPhone: release date expectations, price estimates and upgrades
iPhone 17 Pro Max release date
The iPhone 17 Pro and iPhone 17 Pro Max were announced on September 9, 2025:
| Device | Announcement | Market release |
|---|---|---|
| Apple iPhone 17 Pro and 17 Pro Max | September 9, 2025 | September 19, 2025 |
| Apple iPhone 16 Pro and 16 Pro Max | 9 September, 2024 | 20 September, 2024 |
| Apple iPhone 15 Pro and 15 Pro Max | Sept 12, 2023 | Sept 22, 2023 |
| Apple iPhone 14 Pro and 14 Pro Max | Sept 7, 2022 | Sept 16, 2022 |
First, there will be a short period for pre-orders and then, the 17 Pro and 17 Pro Max will hit shelves.
iPhone 17 Pro Max price and deals
Image by Apple
| Apple iPhone model | Starting price, regardless of storage |
|---|---|
| iPhone 17 Pro Max | $1,199 |
| iPhone 17 Pro | $1,099 |
| iPhone 16 Pro Max (and iPhone 15 Pro Max) | $1,199 |
| iPhone 16 Pro | $999 |
The iPhone 17 Pro jumps a solid $100 to $1,099 from the previous $999, but the 17 Pro Max model keeps its price. Is that a small win? Probably, but only for those who are into larger phones.
iPhone 17 Pro Max deals to expect:
- Apple: It's unlikely that Apple will abandon its iPhone Upgrade Program, which allows users to get a new iPhone every 12 months by making 12 payments and trading in their current device.
- Verizon: If current trends hold, the iPhone 17 Pro might be offered with no upfront cost, while the iPhone 17 Pro Max could require only $200 upfront. Not bad, but do read the fine print multiple times before signing anything.
- T-Mobile: Similarly, T-Mobile is expected to offer the iPhone 17 Pro probably for free – but with an eligible plan and qualifying trade-in. Customers may also receive discounts in the $600-$700 off any iPhone 17 model when choosing the Magenta MAX plan, if that's a thing in 2025. Additionally, given that the telco's strategy doesn't change, a buy-one-get-one (BOGO) deal could allow you to get up to $700 off a second iPhone 17 when adding a line to almost any T-Mobile plan.
- AT&T: AT&T is expected to roll out enticing deals for the iPhone 17 lineup. The iPhone 17 Pro might be offered for free with an eligible plan and the trade-in of a phone in any condition.
Keep in mind that it's all predictions and wishful thinking at this point, so these offers might or might not materialize.
iPhone 17 Pro Max camera
Image by Apple
Having better camera hardware (larger sensors, more megapixels, better lenses) is not to be neglected.
Camera setup:
- 48 MP main Fusion camera
- 48 MP ultra-wide Fusion camera
- 48 MP telephoto (4x–8x) Fusion camera
- 18 MP selfie
The Pro duo allows users to record video from their rear and selfie cameras simultaneously.
This fun little feature aside, the iPhone 17 Pro and iPhone 17 Pro Max introduce what is Apple's probably most advanced camera systems to date
The triple 48 MP Fusion cameras should deliver sharper, more detailed images, while the redesigned 48 MP telephoto camera features a next-generation tetraprism sensor that is 56% larger than its predecessor, enhancing clarity in bright light and capturing more detail in low-light conditions. The new 4x optical zoom at 100mm provides a classic portrait lens, and the 8x optical zoom (via sensor crop-in) at 200mm – the longest ever on an iPhone – offers extended reach for wildlife photography.
The updated Photonic Engine uses advanced machine learning to preserve natural detail, reduce noise, and improve color accuracy, while digital zoom reaches up to 40x, and new Photographic Styles, including the Bright style in iOS 26, allow users to enhance skin tones and add vibrancy.
On the front, the iPhone 17 Pro models debut the Center Stage camera with Apple's first square sensor, delivering up to 18 MP for photos and a wider field of view. Both portrait and landscape shots can now be taken while holding the iPhone vertically. This sounds fun.
The front camera also enables ultra-stabilized 4K HDR video. During video calls on FaceTime or other apps, Center Stage keeps users centered and steady in the frame, enhancing the overall communication experience.
iPhone 17 Pro Max storage
Image by Apple
iPhone 17 Pro Max storage capacity:
- 256 GB
- 512 GB
- 1 TB
- 2 TB
iPhone 17 Pro storage capacity:
- 256 GB
- 512 GB
- 1 TB
The iPhone 17 Pro and Pro Max offer a wide range of storage options, allowing users to choose the capacity that best fits their needs, from 256GB up to 1TB for the Pro and up to 2TB for the Pro Max.
Higher storage options provide ample space for large photo and video libraries, apps, games, and AI-driven features without worrying about running out of room. The expanded capacity is especially advantageous for creators who record in 4K or 8K, store ProRes RAW files, or use multiple apps simultaneously.
iPhone 17 Pro Max design
Image by Apple
Both iPhone 17 Pro models look quite different from their predecessors. Now, there's a raised "plateau" (camera island) on the back.
The phones are really sleek, though the new outlook is not easy to swallow by some hardcore Apple fans.
Colors
The iPhone 17 Pro and iPhone 17 Pro Max come in some interesting color options.
- Cosmic Orange
- Deep Blue
- Silver
Orange is pretty bold and interesting, compared to previous grayscale Pro models.
No more titanium
The iPhone 17 Pro duo launched without a titanium option, as Apple replaced the titanium frames with aluminum.
Both phones features a brushed aluminum unibody made from lightweight aerospace-grade 7000-series aluminum, providing Apple's best thermal performance to date, the company claims. The raised plateau on the back (the new camera island) creates extra space for internal components, allowing for a larger battery. Antennas are built into the device's perimeter, delivering the most advanced and highest-performing antenna system Apple has implemented in an iPhone.
iPhone 17 Pro Max display
Image by Apple
The bigger 6.3-inch display of the 16 Pro and the 6.9-inch display of the iPhone 16 Pro Max are present on the 17 Pro and 17 Pro Max. This is a notable departure from the 6.1-inch display of the 15 Pro and the 6.7-inch display of the 15 Pro Max.
| Device | Screen size | Brightness |
|---|---|---|
| iPhone 17 Pro Max | 6.9-inch | 3,000 nits (peak) |
| iPhone 17 Pro | 6.3-inch | 3,000 nits (peak) |
| iPhone 16 Pro Max | 6.9-inch | 2,000 nits (peak) |
| iPhone 16 Pro | 6.3-inch | 2,000 nits (peak) |
iPhone 17 Pro and 17 Pro Max get ultra-thin bezels. Like all Pro models since the iPhone 13, these displays support a smooth 120Hz ProMotion refresh rate, enhancing the scrolling experience. These panels offer higher peak brightness at 3,000 nits.
The iPhone 17 Pro features Ceramic Shield 2 on the front, providing three times better scratch resistance and reduced glare. For the first time, Ceramic Shield is also applied to the back, enhancing durability across the device.
iPhone 17 Pro Max battery
Image by Apple
Although Apple doesn't share exact battery numbers, the duo probably packs the following in terms of capacity:
- iPhone 17 Pro – 3,988 mAh
- iPhone 17 Pro (eSIM) – 4,252 mAh
- iPhone 17 Pro Max – 4,823 mAh
- iPhone 17 Pro Max (eSIM) – 5,088mAh
Yes, if you get an eSIM-only iPhone 17 Pro or 17 Pro Max model, you'll enjoy a better battery life.
The iPhone 17 Pro and Pro Max offer faster charging, reaching 50% battery in just 20 minutes when used with a high-wattage USB-C adapter like Apple's new 40W Dynamic Power Adapter with 60W Max, available in the US and multiple other regions worldwide.
iPhone 17 Pro Max features and software
iOS 26 (the iOS 18 successor) will introduce a refreshed design with Liquid Glass, making apps and system experiences more visually engaging while maintaining a familiar interface.
Apple Intelligence adds on-device Live Translation and enhanced visual intelligence, allowing users to interact with text and screenshots more efficiently, even offline. The update also includes new tools to manage calls and messages, along with improvements across CarPlay, Apple Music, Maps, Wallet, and the new Apple Games app.
Overall, iOS 26 focuses on combining usability, intelligence, and entertainment in a single update.
iPhone 17 Pro Max Hardware
Image by Apple
iPhone 17 Pro Max:
- CPU: Apple A19 Pro chip
- RAM: 12 GB
- Battery: ~4,823–5,088 mAh
- Storage: 256 GB, 512 GB, 1 TB, 2 TB
- Camera setup: 48 MP main, 48 MP, Ultra-wide, 48 MP telephoto (4x–8x), 18 MP selfie
iPhone 17 Pro:
- CPU: Apple A19 Pro chip
- RAM: 12 GB
- Battery: ~3,988–4,252 mAh
- Storage: 256 GB, 512 GB, 1 TB, 2 TB
- Camera setup: 48 MP main, 48 MP, Ultra-wide, 48 MP telephoto (4x–8x), 18 MP selfie
The iPhone 17 Pro duo is powered by the A19 Pro chipset, delivering up to 40% better sustained performance than the previous generation, aided by the new cooling system. Its 6-core CPU and GPU, paired with a 16-core Neural Engine, enhance AI tasks, graphics, and high-end gaming, including support for ray tracing and higher frame rates.
The series also introduces the N1 wireless chip, enabling Wi-Fi 7, Bluetooth 6, and Thread connectivity while improving the speed and reliability of features like AirDrop and Personal Hotspot.
The iPhone 17 Pro introduces Apple's first vapor chamber cooling system, which helps keep the chipset and memory cool for stable performance without throttling. The switch from titanium to an aluminum chassis further improves thermal management and addresses past overheating issues.
With 12GB of RAM and a focus on AI performance, the device is designed to handle demanding apps and games smoothly, even under heavy workloads.
Should I get the iPhone 17 Pro Max?
- You should get the iPhone 17 Pro Max if you need the very best Apple has to offer in the smartphone product category – regardless of the price. If you have an iPhone 14 (or even the 14 Pro), maybe it's time to change things and get something (far) better.
- You should not get the iPhone 17 Pro Max if you're an iPhone 16 Pro user or if you're on a budget. Also, if the rest of your gadgets run on Android, I wouldn't advice you to start your Apple journey with the Pro models.
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