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Yankee Group: BlackBerry outselling Motorola Moto X and HTC One

Posted: , by Alan F.

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Yankee Group: BlackBerry outselling Motorola Moto X and HTC One
It seems hard to be true, especially in light of BlackBerry's write down of more than $900 million of BlackBerry Z10 inventory last quarter. But according to the Yankee Group, BlackBerry phones are outselling the Motorola Moto X and the HTC One. This is based on quarterly earnings reports. Not all of the information is positive for the Canadian based manufacturer. The Yankee Group surveyed 375 IT employees and found that only 11% prefer BlackBerry, a far cry from the 45% and 39% that favor Android and iOS respectively. BlackBerry is favored more in the boardroom over Windows Phone, which gets the nod from only 4% of IT pros.

You might recall that back in May, French carrier SFR reported that the then just-released BlackBerry Q10 was outselling the Apple iPhone 5, the Samsung Galaxy S4 and the HTC One. But that was earlier this year when the QWERTY equipped BlackBerry Q10 had just launched. Since then, BlackBerry has announced that it will lay off 40% of its workforce and has agreed to a $4.7 billion purchase from its largest shareholder.

To BlackBerry's credit, it still has a lot of cash in the bank and no debt.  But the cash won't last forever and without a hot new product to refill its coffers, eventually the company will end up as the answer to a trivia question. And even if BlackBerry is outselling the Moto X and the HTC One, the real targets are the Apple iPhone 5s and the Samsung Galaxy S4. BlackBerry isn't the only handset manufacturer in trouble, explaining why it could be feasible to assume that the Yankee Group is right. Last quarter, HTC announced its first ever quarterly operating loss while Google's wholly owned Motorola subsidiary reported a $248 million third quarter operating loss.

If BlackBerry is outselling the Moto X and HTC One, it is due to sales of its legacy BlackBerry OS 7 models. When the Canadian OEM announced Q3 earnings, it reported that it had shipped 3.7 million smartphones in the quarter. The problem is that most of those phones in transit were BlackBerry OS 7 handsets.

source: YankeeGroup (Subscription Reqd) via Crackberry

23 Comments
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posted on 18 Oct 2013, 18:42 6

1. skuld (Posts: 44; Member since: 10 Jan 2013)


this is the last time they'll outsell any phone maker. kudos BlackBerry!

posted on 18 Oct 2013, 20:48 5

9. akki20892 (Posts: 3617; Member since: 04 Feb 2013)


I'm happy for them, all the best BlackBerry.

posted on 18 Oct 2013, 18:44 3

2. Miracles (Posts: 560; Member since: 31 Aug 2013)


Sounds interesting. Back from the dead?

Reminds me of:

Bond: Everybody needs a hobby.
Evil guy: So whats yours?
Bond: Resurrection

posted on 18 Oct 2013, 18:56 3

3. PapaSmurf (Posts: 8825; Member since: 14 May 2012)


The light is still shining at the end of the tunnel!

posted on 19 Oct 2013, 18:00

22. tatail (Posts: 215; Member since: 08 Jan 2010)


I have to say in long time for the first time I have seen some positive comments about BlackBerry, specially at PA.

posted on 18 Oct 2013, 19:35 6

4. Sniggly (Posts: 7177; Member since: 05 Dec 2009)


These are also likely worldwide sales if anything, which Motorola essentially doesn't participate in right now. It'll be interesting to see if these figures hold up in the future.

posted on 19 Oct 2013, 07:41 1

17. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


You ought to check out your beloved Moto's financial sinkhole.

http://www.businessinsider.com/motorola-is-just-burning-cash-for-google-2013-10

posted on 18 Oct 2013, 19:39 4

5. downphoenix (Posts: 2375; Member since: 19 Jun 2010)


kind of a bummer but that's how it goes.

Blackberry, just like HTC and Motorola, make some excellent phones. But they are just shy of the kings at Samsung and Apple sadly in some regard. Not really quality of phones, but rather on how they sell them.

posted on 18 Oct 2013, 19:54 5

6. GeekMovement (Posts: 1516; Member since: 09 Sep 2011)


Not surprised that the Moto X isn't selling very well because of all that exclusitivity, but I am surprised that blackberry is selling more than the HTC One.

posted on 18 Oct 2013, 20:19 4

7. sprockkets (Posts: 1307; Member since: 16 Jan 2012)


Why is it I hear the word yankee and instantly think that company is a bunch of yanks?

Oh, that's cause that is what they are.

posted on 18 Oct 2013, 20:45 3

8. fanboy1974 (Posts: 1270; Member since: 12 Nov 2011)


The Moto X has to be the most hyped, most disappointing phone released this year. And Google's own Nexus 5 will kill the Moto X if it's not already dead.

posted on 18 Oct 2013, 20:55 3

10. Sniggly (Posts: 7177; Member since: 05 Dec 2009)


What's disappointing about it?

posted on 18 Oct 2013, 21:18 8

11. PapaSmurf (Posts: 8825; Member since: 14 May 2012)


How is it over hyped? If anything it's under hyped. What dual core Android phone out performs quads in real life performance? Here I'll help you - none.

posted on 19 Oct 2013, 09:32

18. Penywyz (banned) (Posts: 255; Member since: 13 Aug 2013)


Took the words right out of my mouth!

posted on 18 Oct 2013, 23:24 2

12. KiranPAUSER (Posts: 73; Member since: 15 Feb 2013)


He he windows phone only 4%

posted on 18 Oct 2013, 23:56 4

13. -box- (Posts: 3858; Member since: 04 Jan 2012)


By a small sampling of IT weenies who haven't yet realized that coding for the Windows Phone is dead simple, as it uses the same kernel as Windows 8, and is very secure.

posted on 19 Oct 2013, 02:57 1

14. Bozzor (Posts: 141; Member since: 02 May 2012)


Blackberry is for just the Z10 and Q10...but the older Blackberry OS 7 handsets. Those are heavily discounted now and some diehard believers are now picking them up easily. No surprise that their entire lineup is outselling some individual handsets...

posted on 19 Oct 2013, 05:51

15. drizzypat (Posts: 3; Member since: 18 Oct 2013)


kudos to blackberry.the price of the moto x isnt even encouraging to say the truth

posted on 19 Oct 2013, 05:52

16. BillyG (Posts: 305; Member since: 24 Sep 2012)


wake up people... all blackberry lineup vs HTC one only.... of course it'll sell more. the fair comparison will be blackberry vs HTC.

posted on 19 Oct 2013, 09:33 1

19. Penywyz (banned) (Posts: 255; Member since: 13 Aug 2013)


It's not hard to sell the Moto X when it's only available in select markets.

posted on 20 Oct 2013, 08:25

23. drizzypat (Posts: 3; Member since: 18 Oct 2013)


yeah i totally get ur point.am currently in africa and this so called moto x is as rare as anything.anyway it really isnt worth the cost.

posted on 19 Oct 2013, 10:24

20. FCB-Eto (Posts: 29; Member since: 17 Aug 2013)


What amazes me is when americans blast Sony for not coming to there market saying it will never be in the top three because it needs American business yet Moto with all the American business can get a grip on their finances. Maybe Moto needs to come out of there bliss and wake up and realize unless they compete globally they will eventually cease to exist as for the Htc one being the most beautiful phone isn't enough to sell phones I think the 4mp camera was a very bad mistake and it stopped the one from being the undisputed best for 2013 instead of the they should of made the butterfly s with the same unibody design and given it at least a 10mp cam.

posted on 19 Oct 2013, 13:35

21. Penywyz (banned) (Posts: 255; Member since: 13 Aug 2013)


Americans do not just "Blast Sony for not coming to THEIR market," it's the fact that Americans spend more on luxury items than any other country in the world. Not that we have some sense of entitlement.

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