T-Mobile Tuesdays, T-Mobile's rewards program, is turning ten. To celebrate, the company plans to lavish customers with an even greater array of freebies and rewards.
T-Mobile Tuesdays hits a new milestone
T-Mobile customers really love blankets!
T-Mobile distributes a mix of gifts, discounts, and sweepstakes entries through its Tuesdays loyalty program. The company says it offered over $900 worth of goodies and perks through the program in 2025.
T-Mobile Tuesdays offered $900 worth of perks per customer in 2025.
The loyalty program has entered its tenth year, and to celebrate, T-Mobile plans to turn things up a notch. This means that users can look forward to even more giveaways this year.
The T-Mobile Tuesdays program also broke a record this year, with 2.3 million users clicking to claim the magenta sherpa blanket in the T-Life app on December 9. Interestingly, the previous record holder was a blanket from 2021!
These giveaways serve as a key retention strategy, driving foot traffic to stores. This is particularly significant as T-Mobile is pursuing a digital transformation that aims to move transactions online.
The decision to increase perks this year suggests that physical storefronts remain a vital part of the brand experience, even if many rewards are now digital.
Did you pick up T-Mobile's magenta blanket in December?
Yes, I love it.
20.22%
Yes, but I wish I hadn't.
1.64%
My store ran out of stock.
28.96%
No, I've got better things to do.
49.18%
Stakes are high
T-Mobile might formally announce that it has surpassed Verizon as the nation's largest carrier by subscriber base when it shares fourth-quarter results in February. Verizon is desperate to regain its lead and has been trying to match T-Mobile's promotions to boost subscriber count. In this cutthroat environment, T-Mobile Tuesdays is more than just a perk. It's a strategic tool to discourage customers from leaving and provide value that rivals struggle to replicate.
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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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