This article may contain personal views and opinion from the author.
What can a smartphone maker incapable of rivaling Samsung and Apple's industry-leading sales and profit scores year after year do to progress or at least cut their losses? If you're Asus (or LG a few years back), you can give up and focus on other businesses or business segments.
If you're Motorola, you apparently try essentially the same thing over and over and hope you eventually return to the glory days of the original "dumb" Razr... somehow. That doesn't seem wise (to put it elegantly), but unfortunately, here we are again, looking at a far too expansive portfolio of presumably far too similar and unremarkable Moto products prepped for a release by the end of the year.
Who needs a Motorola Edge 70 Fusion Plus?
It's probably not fair to single out just one of the many upcoming Motorola devices that don't make sense from either a creative or marketing standpoint, but this might be one of the brand's most ridiculous handsets in a long time.
This is just the first part of a presumably incomplete 2026 Motorola product roster. | Image Credit -- Evan Blass on X
There are a number of reasons why I say that, starting of course with the unnecessarily convoluted name. One of the problems with the Edge 70 Fusion+ label is that it suggests a non-Plus Edge 70 Fusion also exists, which is almost too exhausting to even think about. And mind you, I'm barely getting started with this absurd 2026 product lineup.
By the way, does anyone have any idea why the Edge 60 Fusion exists? After all, its design and specs are nearly identical to those of the "regular" Edge 60... and then you've also got the Edge 60 Stylus, Edge 60 Pro, Edge 60s, and even an Edge 60 Neo released just a few months ago... for some reason.
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Now, I realize that some of those phones are only available in one or two markets around the world, but I still don't understand why Motorola can't come out with a coherent, compact, and... sensible global product roster. Instead of multiple Fusion remixes, wouldn't it make more sense to simply follow up the objectively impressive Edge 70 with just a Pro and an Ultra variant on the old continent, in Asia, and in North America?
What do you think about Motorola's product release strategy?
It's great - the more devices, the merrier
24.7%
It's not that bad, but it could be better
27.85%
It's pretty bad and it needs a lot of work
22.03%
It's terrible and it has to be overhauled ASAP
25.42%
I'm not saying there's anything wrong with diversity and choice, but brand dilution and consumer confusion are serious illnesses that I'd hate to see drag Motorola down to that graveyard Asus and LG are currently occupying together with Nokia or BlackBerry.
The Moto G family is in an even worse state
Before you rush to argue with me on that, let me ask you this - how many Moto G-series handsets have been released in 2025? If your guess is three, five, or even seven, you're way off, as I personally counted 18 (!!!) different models made available in different regions between January and December of last year, and I can't guarantee I didn't miss another two or three.
And this is the second batch of upcoming Motorola devices. | Image Credit -- Evan Blass on X
I think we can all agree that's at least a little excessive, and while some of you may disagree with me on this, I feel that that kind of "strategy" is causing the Moto G portfolio much more harm than good.
The underwhelming and far too repetitive Moto G Power (2026) very strongly suggests that Motorola is not focused enough on making the devices that count the most as good as they can be, and I blame products like the Moto G17 and Moto G77 for that.
Those are only two of the many new members Motorola is likely to add to the Moto G family in 2026, and if history is any indication, the G77 will probably eclipse the Moto G Power (2026) and Moto G Stylus (2026) in key departments like raw power, camera capabilities, and battery life without getting an official release in key markets like the US.
Just like in the case of the Motorola Edge roster, a more compact Moto G lineup with less confusing branding for the entire world would clearly make a lot more sense than this chaotic plan, but alas, that remains a pipe dream for sincere Motorola admirers like yours truly.
The Signature and Razr Fold could be a (small) step in the right direction
Just to insert a little positivity into what could be viewed as an overly negative editorial, I'll admit I like Motorola's approach to the branding of its next flagship. "Signature" definitely has a much nicer ring to it than Edge 70 Ultra, but where exactly will the company go from there?
The Motorola Signature sounds unique and looks... pretty good in this leaked promotional picture. | Image Credit -- Evan Blass on X
Will we get a Motorola Signature (2027) next? How about a Signature Fusion Plus? The same goes for the first-gen Razr Fold, which will diversify Motorola's assets in an actually meaningful and important way... before it inevitably leads to even more brand dilution. That's starting to look like an inescapable curse for an otherwise very creative and imaginative company that I feel deserves a lot more attention (and sales) on the world stage.
Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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