Apple had a great quarter in the US, where the iPhone 8 was the top-selling smartphone

Apple had a great quarter in the US, where the iPhone 8 was the top-selling smartphone
Profits might be the most important indicator of success for Apple in the smartphone and tablet markets right now, but make no mistake, unit shipments still matter. After all, how can you “serve everyone” if not that many people are buying what you’re selling?

Of course, that’s not Apple’s case, despite Huawei reportedly retaining its second place in Q3 2018 global smartphone volume. A worldwide bronze medal is certainly not a bad result for a quarter that saw no iPhone XR sales and only a few days of iPhone XS and XS Max availability.

The latest Kantar Worldpanel data provides even better news for the industry's heavyweight champion of profits, as Apple somehow managed to make “strong gains” in the always relevant US smartphone market between July and September this year.

iOS is unsurprisingly still the nation’s second most popular mobile software platform, but its 39.7 percent share of Q3 sales increased by a solid 5 points year-on-year. That obviously means Android’s numbers declined, although Google and its many hardware-making partners have all the reasons to be proud of their results across the old continent.

Android is incredibly getting bigger and bigger in countries like Spain, Italy, and France, totally dominating EU5 sales during these three months, with an overall 82 percent share, up from “only” 79.7 a year ago.

Back to the US, the iPhone 8 was the quarter’s top-selling handset model, with a monumental 9.4 percent share, while Samsung’s Galaxy S9 ruled the charts of the EU5 (big five European markets) in September. 

Huawei and Xiaomi continued their rapid European growth, placing in the top five smartphone ranking with the P20 Lite and Redmi Note 5 respectively, while the Xiaomi Mi 8 dominated Chinese sales, followed by Apple’s iPhone X.

China, Australia, and Germany were the only other major markets besides the US where iOS sales share surged, with Android making progress everywhere but Australia, China, and the US.

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16 Comments

1. Wickedsamaritan

Posts: 88; Member since: Aug 11, 2017

That tells a lot about Apple's Newer releases .. No one I paying for an overpriced hot garbage

2. whatev

Posts: 2428; Member since: Oct 28, 2015

“No one I paying for an overpriced hot garbage” I agree with you, that’s why iOS grew in the main markets while android didn’t, people is not willing to pay overpriced android hot garbage

5. Wickedsamaritan

Posts: 88; Member since: Aug 11, 2017

No you are wrong . IPhone high market share only exist in the US.. Why ? We know the answer! Well let me tell you .. Majority of Americans are Stoopi

7. whatev

Posts: 2428; Member since: Oct 28, 2015

I believe you didn’t read the source, but I put the link so you can read ithttps://www.kantarworldpanel.com/global/News/Apple-makes-strong-gains-in-the-US-smartphone-market It clearly says that iOS grew in Japan, US and China, which are the biggest smartphone markets, I’m sure iOS grew in other countries as well like Canada, Australia, Russia and Germany, you know, the most advanced countries in the world

8. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

You’re calling people stupid, but look at how you’re composing your sentences. Please don’t be an American.

10. whatev

Posts: 2428; Member since: Oct 28, 2015

I think he’s Indian

13. baldilocks

Posts: 1545; Member since: Dec 14, 2008

You can't even spell stupid.

14. yyzamin

Posts: 383; Member since: Aug 26, 2015

And every other first world country that do not suffer from poverty. It's good for the citizens of less fortunate countries like India and Pakistan that Android provides them with an affordable smartphone.

15. yyzamin

Posts: 383; Member since: Aug 26, 2015

Please don't be racist.

3. midan

Posts: 3132; Member since: Oct 09, 2017

All this hardly without new iPhones After the new iPhones came in the market Apple is dominating the market http://gs.statcounter.com/vendor-market-share/mobile/worldwide/#daily-20180801-20181106 They just yesterday passed Samsung traffic worlwide, which i thought would never happen. This kind of sudden growth is unseen before.

6. Wickedsamaritan

Posts: 88; Member since: Aug 11, 2017

What Market ? Do you mean only in the US or what are you Smoking ?

11. Back_from_beyond

Posts: 1476; Member since: Sep 04, 2015

The sudden growth seems to almost completely coincide with the iPhone XR release though which speaks volumes.

4. scarface21173

Posts: 702; Member since: Aug 17, 2014

I see people still like phones with a huge forehead and a massive chin lol.

9. worldpeace

Posts: 3135; Member since: Apr 15, 2016

It's not about that, some people are just really hate notch..

16. yyzamin

Posts: 383; Member since: Aug 26, 2015

Also a home button and a fingerprint sensor.

12. syntaxlord

Posts: 239; Member since: Oct 01, 2018

Well, it's cheap and still has most of the same hardware as the X besides the screen and camera. (Yeah, it doesn't have Face ID, but Touch ID works fine)

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