Somewhat surprisingly, LTE connectivity is still the number one feature driving US consumer interest. That’s a little unexpected because built-in voice call support is not an entirely new thing for the Apple Watch family, and also, because the cheapest cellular-enabled models are $499 a pop.
Apple’s in-house S4 chipset promising twice the speed and the same stellar battery life of its predecessor follows in second place (predictably enough), while the greatly improved heart rate sensor is the third most popular feature of the Apple Watch Series 4.
The single most groundbreaking thing about the new smartwatch, i.e. the ECG functionality that’s technically still dormant, is only ranked fourth on this list of consumer-requested features, followed by the similarly impressive fall detection monitor, and the digital crown’s haptic feedback.
Either way, Apple is by far the most preferred smartwatch brand among existing US consumers, with a whopping 42 percent of the total planning to buy an iOS-exclusive wearable device next.
Although Fitbit has just become the nation’s number two vendor, Samsung follows Apple in this Counterpoint Research Consumer Lens study, with 24 percent, while Fitbit ranks third, at only 14 percent.
Of that pretty massive Apple Watch audience, no less than two in every three potential buyers intend to go with a Series 4, with half of them also interested in standalone LTE capabilities. In addition to sales numbers, that means profits will also go up next year.
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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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