Apple Watch Series 1, not Series 3, ruled global smartwatch market during Q2 2018

Apple Watch Series 1, not Series 3, ruled global smartwatch market during Q2 2018
Seeing Apple crush its rivals in yet another global smartwatch shipment report shouldn't surprise anyone with a minimal knowledge of wearable industry trends, but believe it or not, the latest report compiled by Counterpoint Research has the ancient Apple Watch Series 1 in the lead when it comes to the world’s best-selling models.

Powered by a dual-core S1 processor rather than the speedier W2 chip inside the newer Series 3, as well as lacking a standalone cellular connectivity option, the Series 1 is obviously more affordable while looking extremely similar on the outside as the latest Apple Watch generation.

That’s certainly not good news for Cupertino’s bottom line, as the thriving popularity of the cheaper iOS-compatible smartwatch brings the entire family’s ASP (average selling price) and profit margins down.


The name of the second best-selling smartwatch during Q2 2018 is perhaps even more surprising, as the Fitbit Versa is deemed a “huge success.” We had no idea that was the case following the not-so-successful Ionic, which ranked fifth between April and June, according to Counterpoint’s estimates, right behind the Apple Watch Series 3.

That left the ultra-low-cost Amazfit Bip in third place, and if this is the first time you’re hearing about that particular device, worry not, as its popularity largely derives from China.
In terms of manufacturers, Fitbit managed to impressively boost its market share year-on-year, from 8 percent back in Q2 2017 to a 21 percent slice of the pie now, which is “only” 20 percentage points behind Apple’s shrinking but still comfortably dominant share.


Fossil and Amazfit are practically tied on the final spot of the podium, with Garmin in fourth place, and Samsung ranked a disappointing fifth, at a microscopic 2 percent share.
As far as software platforms go, a whopping 50 percent of smartwatches sold globally during Q2 2018 run some sort of a proprietary OS, followed by 41 percent Apple Watches, and a modest 7 percent Android Wear Wear OS devices.

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8 Comments

1. darkkjedii

Posts: 31604; Member since: Feb 05, 2011

Wowwww, that's a shocker.

2. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

No surprise, the Apple Watches are watches people actually want to buy, regardless of which series.

3. cmdacos

Posts: 4326; Member since: Nov 01, 2016

Fitbit has to be ecstatic with the growth. Kudos to them. With most others in a decline it's important that someone reinvigorates the category, especially with battery life.

4. darkkjedii

Posts: 31604; Member since: Feb 05, 2011

Apple has a lock on the watch, due to the flock, but there are a few including the Galaxy Watch that are quite a bit better. I love Tizen 4.0, it's pretty sick. I sold my series 3, and didn't look back. Good watch, but too limited and restricted.

7. cmdacos

Posts: 4326; Member since: Nov 01, 2016

Haven't played with the new Tizen yet but looking forward to getting it on my frontier. Didn't see enough reason to upgrade to the new watch though from my current S3. The wife has an Apple watch and it is limited but she enjoys it. Not a fan of the look though, myself.

8. darkkjedii

Posts: 31604; Member since: Feb 05, 2011

My wife has one too, but she's complaining about certain things. I have the 46mm Galaxy Watch, and the battery life and fitness features alone justify it for me.

9. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

I’m selling my series 3 to get series 4 this fall.

11. pixel8or

Posts: 84; Member since: Jun 10, 2010

Um, Walmart for $150? No surprise there...

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