Is this the end of Samsung's Note brand?

Is this the end of Samsung's Note brand?
While carriers and authorized retailers are the ones to take the brunt of the Galaxy Note 7 recall, it's Samsung's Note brand that will suffer long-term punishment from consumers.

Obviously, there will be plenty of loyal customers who will continue to buy Samsung's Note smartphones, if the company decides to continue with the brand, but the overall perception of the Galaxy Note 7 has significantly changed over the last couple of months.

According to Kim Duk-jin, vice chief of private Korea-Insight Institute, “Samsung is recommended to drop the Note brand as consumers may still find it dangerous even when the new Note 8 comes out.”

The institute found that negative perception over the Galaxy Note 7 rose to 53% in October from 34% in August when the smartphone was launched on the market. Consequently, the positive perception is now down to 42% from 62% during the same period.

It's unclear whether or not Samsung will ditch the Note brand, but the South Korean company will likely try to save its other successful Galaxy brand. Lee Hae-hoon, a lawmaker of The Saenuri Party estimates that Samsung's costs for stopping Galaxy Note 7 production might be of around 2.2 trillion won ($1.9 billion). According to him, “Samsung appears to have given up the money to save the reputation of the Galaxy brand.”

Samsung is now expected to announce a second Galaxy Note 7 recall, though all carriers and Samsung partners have already started to replace customers' units with other phones or issue full refunds to those who purchased the phablet.

The next big thing coming from Samsung, the Galaxy S8 is said to feature a completely different design with a bezel-less display. However, since there's no room for error now, the launch of the S8 should be no short of flawless if the South Korean company is to remain ahead competition.

Story timeline



1. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

If they drop Note, I will skip this brand.

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

^^ My sentiments too. Heck, thry probably won't drop the Note line. Automobile companies have had defects in their cars which has caused accidents due to brakes failure, and deaths due to Air Bag failure, yet that hasn't ended their line of cars. Airplanes have had crashes due to engine defect, yet people still fly; trains have crashed due to defects, yet people still ride; bused have crashed, yet people still ride. WTF (why) does the Note line have to end because of a defect? SMH

9. TerryTerius unregistered

They will probably just rebrand it.

15. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Galaxy Book?

19. truthwins unregistered


24. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Nah, that's too vast! XD

30. jasrockett

Posts: 127; Member since: Oct 05, 2011

Me to. I've been on board since the Note 1

51. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

Galaxy S8 Plus or S8 Pro with Stylus :)

2. dubaiboy78

Posts: 457; Member since: Sep 19, 2014

they should make another brand replacing the note series

26. chenski

Posts: 781; Member since: Mar 22, 2015

And they should never ever skip numbers

50. sissy246

Posts: 7129; Member since: Mar 04, 2015

The number had nothing to do with it.

3. tech2

Posts: 3487; Member since: Oct 26, 2012

Thanks for also posting all 92 photos. I wouldn't have guessed which you're talking about without those pictures. Back to the topic, the way I see it is, they have two options 1. Assume people will forget about the whole fiasco one year later and carry on with Note 8 as usual. or 2. just re-brand Note brand to something else.

16. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

That's what I'm telling PA. They post unnecessary numbers pictures in an article. Waste of data and space as I've said before. One or two pictures of the device is enough, if they have to add it. It's just stupid!

27. NicAngel unregistered

This shows how dumb the reporters are at iPhoneArena.

5. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

Rebrand the note series to SX note , SX pro or SX pen

25. chenski

Posts: 781; Member since: Mar 22, 2015

Sx pro sounds good

6. Xperia14

Posts: 1208; Member since: Sep 01, 2015

Just keep it and go on with the Note 8. Even though it's unbelievable that a company like Samsung failed to bring out a safe device twice, I'm sure that this won't happen anymore in the future.

7. phonehome

Posts: 812; Member since: Dec 19, 2014

The device in question is more like an 'Edge' (the Note should have a flat screen), so no to the headline question.

8. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

One of the most likely outcomes of this debacle, is that Samsung’s upcoming Galaxy S8 will be one of the safest products the company has ever produced.

10. Carl3000

Posts: 240; Member since: Oct 11, 2014

Drop the Note line then make one of their current mod range lines into a new flagship line. The J series, C series, or even Grand series are all options. Or just rename the Note like to Galaxy Play.

14. amats69

Posts: 1527; Member since: Nov 12, 2012

hopefully it is not the C Series. for sure people will remember the exploding note 7 on the 4th gen of the C series... the Galaxy C4... maybe the grand series is a better choice.. for me.

11. Totse2k15

Posts: 479; Member since: Feb 11, 2014

[S]hit happens. I will only buy the Note series, maybe the S series if it's 5.5"/5.7".

12. jack11141

Posts: 73; Member since: Sep 30, 2015

No. Samsung should not abandon note line-up because each and every galaxy notes have features that makes them stand out from crowd. Yes note 7 is biggest fail in whole smartphone industry but if they give up on note series then it will destroy their reputation.

13. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Make the batteries removable and remove excess useless features. It makes the device slow and puts pressure on the processor.

17. wando77

Posts: 1168; Member since: Aug 23, 2012

'"However, experts claim that this type of phones are more vulnerable to external shock and prone to heating problems since they consume more battery". Several times you have reported rumours of the iPhone 8 having a bezeless design and never did you mention this then

18. ebilcake

Posts: 1231; Member since: Jul 16, 2016

I don't care what it's called, they could can it Galaxy Explody McExplodeface for all I care.

20. cnour

Posts: 2305; Member since: Sep 11, 2014

Hopefully the end of Samsung in smartphones market.

21. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Nope, keep dreaming. :-)

31. bolosantosi

Posts: 103; Member since: Sep 20, 2016

nice joke

22. acruzlu unregistered

The note series has always been the best phone to me. One alleged defect will not change my opinion. They can name it Galaxy face off and people would still want it myself included.

* Some comments have been hidden, because they don't meet the discussions rules.

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