Is this the end of Samsung's Note brand?
Obviously, there will be plenty of loyal customers who will continue to buy Samsung's Note smartphones, if the company decides to continue with the brand, but the overall perception of the Galaxy Note 7 has significantly changed over the last couple of months.
According to Kim Duk-jin, vice chief of private Korea-Insight Institute, “Samsung is recommended to drop the Note brand as consumers may still find it dangerous even when the new Note 8 comes out.”
The institute found that negative perception over the Galaxy Note 7 rose to 53% in October from 34% in August when the smartphone was launched on the market. Consequently, the positive perception is now down to 42% from 62% during the same period.
It's unclear whether or not Samsung will ditch the Note brand, but the South Korean company will likely try to save its other successful Galaxy brand. Lee Hae-hoon, a lawmaker of The Saenuri Party estimates that Samsung's costs for stopping Galaxy Note 7 production might be of around 2.2 trillion won ($1.9 billion). According to him, “Samsung appears to have given up the money to save the reputation of the Galaxy brand.”
Samsung is now expected to announce a second Galaxy Note 7 recall, though all carriers and Samsung partners have already started to replace customers' units with other phones or issue full refunds to those who purchased the phablet.
The next big thing coming from Samsung, the Galaxy S8 is said to feature a completely different design with a bezel-less display. However, since there's no room for error now, the launch of the S8 should be no short of flawless if the South Korean company is to remain ahead competition.
This story is part of:The explosive Galaxy Note 7 saga (140 updates)
9 November Canadian couple abroad had to destroy their Note 7 phones to get home, files class action lawsuit against SamsungAlright, the Galaxy Note 7 fiasco is almost over. Samsung has recalled all of the units and issued a software update that limits active phones batteries to a 60% charge to incite people that haven't returned theirs yet to do so. On top of that, the company is posting apology after apology — a string, which culminated in a full-page remorseful letter to its customers, posted in some magazines yesterday.
8 November Samsung Canada will exchange Galaxy Note 7s, bought from a third-partyEver since the official recall of the Galaxy Note 7 was put into motion, there has been a particular group of buyers that wondered what will happen with their devices now. That is the portion of the users that bought the phablet off eBay, Swappa or similar unauthorized sites and resellers...
3 November Samsung promises to work hard towards regaining consumer trustThe Galaxy Note 7 saga is almost behind us (or at least we hope it is), but the aftermath of it is still very serious for Samsung. Not only did the tech giant lose enough money to make any CEO cringe, but it also felt serious repercussions on its brand image...
3 November Samsung promises to get rid of its Galaxy Note 7 stockpiles with minimal damage to the environmentSamsung says that it's reviewing ways of limiting the environmental impact caused by the Galaxy Note 7 discontinuation...
1 November Chinese customers outraged after Samsung execs kneeled to apologize for the Galaxy Note 7 fiascoIn return, Samsung held an event in a Chinese city where many of the local distributors were invited. Furthermore, in order to thank these retailers for their continuing support of the brand, all Samsung execs present at the event, as well as all other members of the staff kneeled on the stage in front of the audience...
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