Samsung promises to work hard towards regaining consumer trust

Glenn Lurie, CEO of AT&T Mobility, and Gregory Lee, CEO of Samsung North America, discussing industry trends and Samsung brand image at GSMA Mobility Live.

Glenn Lurie, CEO of AT&T Mobility, and Gregory Lee, CEO of Samsung North America, discussing industry trends and Samsung brand image at GSMA Mobility Live.


The Galaxy Note 7 saga is almost behind us (or at least we hope it is), but the aftermath of it is still very serious for Samsung. Not only did the tech giant lose enough money to make any CEO cringe, but it also felt serious repercussions on its brand image.

This, however, is about to be mended according to Gregory Lee, head of Samsung North America. While he was on the stage of GSMA Mobility Live conference in Atlanta, he stated that 2017 will be a “tremendous brand and confidence rebuilding year” for Samsung. According to Lee, the electronic conglomerate is 80% done with the recall and its employees have been working 24/7 for the past 50 days trying to complete it.



So far it seems that the Samsung Galaxy S8 might be the first, extremely important step towards making consumers happy again. Rumors suggest it will pack some pretty cool features, such as an AI assistant, called Bixby, an edge-to-edge display and brand new Snapdragon 830 and Exynos 8895 chipsets.

Fan-made concept of the Samsung Galaxy S8.

Fan-made concept of the Samsung Galaxy S8.

During the same fireside chat with Glenn Lurie, CEO of AT&T Mobility, Lee also spoke about innovation in the industry. He believes that consumers prefer simpler interface that just works, and they're tired of interoperability issues. We dare to agree there, despite the fact that this one is pretty obvious. An interface that works is always better than one that doesn't.

The Samsung executive touched on the 5G subject as well, saying that Samsung will be starting trials with the technology in 2017. It is expected that 5G will improve download speeds 20 to 50 times and, according to Lee, “it's a game-changer, compared to 4G”. However, it is still unknown if we will get 5G networks any time soon, let alone enough compatible devices, so we'll keep our right to be skeptic about its adoption for the time being.

Lee, on the other hand, already has a vision for the technology. He believes that the higher speeds will enable the currently limited IoT, artificial intelligence and AR/VR technologies to blend better with each other, which “is a recipe for a fantastic brew for exciting new things that's going to happen in our industry”.

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47 Comments

1. talon95

Posts: 981; Member since: Jul 31, 2012

Note 7 was still the best phone I ever used. The S7 lacks the software updates the Note had. The secure partition was especially nice (although we all know what most people used it for) It was really useful for having a second language, keyboard, email, twitter, etc set up. It was like having a dual sim phone with 2 different OS running at the same time.

7. westicktogether

Posts: 50; Member since: Mar 15, 2016

The Note 7 was the absolute worst phone I've ever used: -It lagged like crazy -It consistently got way too warm -Extremely fragile -Explodes like crazy

8. maple_mak

Posts: 953; Member since: Dec 18, 2013

Here comes the Samsung hater.

10. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Lying hat he had note 7.

31. babyk

Posts: 379; Member since: Nov 03, 2011

TOTALLY AGREE LIES AND MORE LIES

11. westicktogether

Posts: 50; Member since: Mar 15, 2016

I own a Galaxy Note 4, Samsung Chronos Series 7 notebook, and used to own a Note 7. How am I a hater? Criticizing doesn't mean hating. I love Samsung. But the Note 7 wasn't a great phone, explosions alone.

13. Klinton

Posts: 1408; Member since: Oct 24, 2016

You missed to mention -After the ban stopped to explode -Jeff corrected his fake scratch test and GG5 is toughest screen ever - You have never owned Note7

14. Papa_Ji

Posts: 780; Member since: Jun 27, 2016

25. kiko007

Posts: 7469; Member since: Feb 17, 2016

You write like a grade schooler with dyslexia.

40. sissy246

Posts: 6959; Member since: Mar 04, 2015

From your own words. But the other way around. "it would be nice to read a Samsung article with out Apple fans"

42. kiko007

Posts: 7469; Member since: Feb 17, 2016

I never said "without" anyone except the idiots who can't accept the choices of others. Don't twist my words to fit YOUR narrative.

43. sissy246

Posts: 6959; Member since: Mar 04, 2015

"anyone except the idiots who can't accept the choices of others" iFans do the same to Samsung / Android fans. Just because are choice is Samsung or any other Android phone we are the stupid ones in ifans eyes. Well why is it wrong for Samsung /Android fans to say the same about Apple fans. Just wondering what makes it OK for one and not the other in your eye and others. Yeah Samsung fans go into Apple articles just like Apple fans go in Samsungs articles. Anyway, done here.

22. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Maybe you had an Snapdragon Note 7? idk but Samsung phones had these difference in performance for sometime. They really should make them equal in performance

29. talon95

Posts: 981; Member since: Jul 31, 2012

Wow, worst you ever used. Did you just pick up someone else's locked Note and try to break in for 3 seconds and get frustrated? Or maybe it's the only phone you used? You must not have used very many phones. In my opinion the rotary dial phone had more lag.

37. donfem

Posts: 708; Member since: Mar 30, 2011

Obviously you never owned the phone #hater

23. Basharhd99

Posts: 100; Member since: Jul 05, 2012

I rly hope this will put some fire under their butt and hopefully motivate them to improve. They have to prove that they're better than other manufacturers if they want their costumers to stick around so hopefully some good will result out of the madness that was the note 7.

2. NarutoKage14

Posts: 1297; Member since: Aug 31, 2016

Anybody else setting that crazybaby wireless earphones advertisement on here? They have stylish design with a secure fit and come packaged inside a vibrator. I honestly thought that's what it was at first glance PA. SMH

3. bucky

Posts: 3771; Member since: Sep 30, 2009

This issue with the note 7 could mean really good things to come for Samsung customers. Any time a complaint gets a good kick in the butt means they will try extra hard thereafter.

16. Klinton

Posts: 1408; Member since: Oct 24, 2016

The worst thing that I see here, that no one yet say what was wrong with Note7? Note7 was tested by many labs in US and all over the Word. And no one have found anything wrong with Note7. Can somebody tell what the problem was? How could Samsung solve the problem, when they don't know the reason of the 'explosions'?????????????? They can't . Correct me if I'm wrong!

24. Settings

Posts: 2942; Member since: Jul 02, 2014

Samsung has all the money to make testing labs to shut their traps and make dishonest reports especially in South Korea.

28. NarutoKage14

Posts: 1297; Member since: Aug 31, 2016

From what I've heard, the FCC themselves which is a US government regulatory agency is testing them also and can't figure out the cause. Samsung can't claim to have fixed the problem if they constantly say they don't know what it is. That's not how you win back consumer confidence in your brand.

33. Klinton

Posts: 1408; Member since: Oct 24, 2016

You've heard right. No one lab have found anything wrong with Note7 and the explosions magically stopped after the ban. If no one knows what's the reason of those reported cases, how Samsung could promise whatever? That's not how you win back consumer confidence in your brand. If Samsung have proves, that all that was organized sabotage by US, China and Taiwan, because they are scared that can not make device in the Note category, Samsung must not stay mute and nice. I will help nothing.

35. talon95

Posts: 981; Member since: Jul 31, 2012

I am curious to see if the rate of fires remains the same after the ban. If it doesn't then I would have to conclude that some of the devices were fraudulently manipulated.

38. donfem

Posts: 708; Member since: Mar 30, 2011

It seems a lot of Americans have no idea what "explosion" and "blow up" mean. Words used to scare would be buyers. Scary.

36. Klinton

Posts: 1408; Member since: Oct 24, 2016

@24. Settings US have all the hate and fear from Samsung, to prove that Note7 has problem, but yet for such long time, no US lab have found anything wrong with Note7. What is so strange that Samsung didn't find either? On the top of that, after the ban - no one Note7 exploded.

44. Settings

Posts: 2942; Member since: Jul 02, 2014

Why US and not China? There's no use finding the cause, Samsung already accepted defeat. They kneeled to some Chinese people in some Chinese city as per PA's article.

41. sissy246

Posts: 6959; Member since: Mar 04, 2015

That is just stupid. It would only benefit Samsung to find the problem and fix it and let the public know.

4. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

Sometimes, tragedy can bring the best out of people..............look at the Cubs who just won the world series for the first time since 1908 lol Samsung is going to rebound from this because they have to in order to maintain consumer confidence

5. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Bixby?.... out of every other conceivable name... Bixby?

46. AlikMalix unregistered

Like is said, missed opportunity to just call it "Sammy"!

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