Chinese customers outraged after Samsung execs kneeled to apologize for the Galaxy Note 7 fiasco

The Galaxy Note 7 fiasco will cost Samsung quite a lot, but on the long term it might not affect the company if the next flagship smartphones, the Galaxy S8 will be flawless. In the meantime, Samsung still has to convince all Galaxy Note 7 owners to return their units, and there are more than 1 million left on the market.

However, there are many loyal customers who will continue to use Samsung's smartphones despite the issues with the Galaxy Note 7. For example, in China, many Samsung retail partners and distributors have decided to continue to support the brand.

In return, Samsung held an event in a Chinese city where many of the local distributors were invited. Furthermore, in order to thank these retailers for their continuing support of the brand, all Samsung execs present at the event, as well as all other members of the staff kneeled on the stage in front of the audience.


Unfortunately, kneeling in China is not a good custom and it's only allowed under certain circumstances. So, it's no surprise that many customers in China have decided to withdraw their loyalty for the South Korean handset maker.

According to an English-language media outlet, “a Chinese will kneel down before a god to beg for a blessing or express his or her gratitude to the god for a wish that has been fulfilled. They may kneel before their parents on special occasions.

Chinese customers claim that Chinese executives that kneeled in front of the local distributors are not responsible for the Galaxy Note 7, so they shouldn't have done that. The same Chinese media outlet describes kneeling as a practice coming from the feudal society, so it can only be used in certain circumstances.

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Related phones

Galaxy Note 7
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh



1. vliang86

Posts: 337; Member since: Oct 05, 2015

I actually respect Samsung's executives for that even though they screwed up. BTW, I'm an Apple fan.

3. darkoman4

Posts: 183; Member since: May 30, 2014

If Samsung execs want to kneel to show their gratitude to some dealers, let them do it, but Chinese execs did the same even though they have nothing to do with the Note 7 fiasco. That's why Chinese people protest. You would do the same if American Samsung people kneeled in front of some dealers for screw ups coming from top Korean executives.

20. ShaikhJGI

Posts: 361; Member since: Jan 10, 2014

Aren't Samsung executives of USA are part of Samsung? And also they are also responsible for quality control(for Phones sold in USA). Anyways lets respect this because Samsung chairman has already done this to the world few weeks ago if I am not mistaking.

31. Ultimodrew

Posts: 59; Member since: Aug 14, 2015

Chinese execs still worked for Samsung, and felt they should take part in the showing of gratitude. I get that kneeling means a completely different thing in China, than it is in Korea, but come on. These execs were showing loyalty to the company they work for.

32. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

If Samsung executives knelt in front of an US audience, you might get a bunch outburst of laughters, and some may even think their is something psychologically wrong with them. It is not customary in the US to kneel, unless you are begging for your life, or you are in church praying to your God.

48. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Just to name a few ;-) My wife is Asian. Kneeling is a very welcomed custom in my home. In the vast majority of countries, kneeling or bowing is a sign of "humility and respect". When I go to a Chinese Resturant, I have had some of them, bow a bit when I buy food and they smile and thank me so many times. It is a sign again of being humble in knowing, we as American don't have to patronize their businesses, but we do. Chinese complain about everything. They complain because the Note 7 wasn't originally recalled in their country, because it was said to have the safe battery already inside. Because the batteries came from ATL which was one of THEIR company's. China is just stupid!

55. BoardDWorld

Posts: 117; Member since: Aug 17, 2016

People just need to be aware of other customs and respect them for what they are. While perhaps strange in a given situation they are obvious in meaning like kneeling to submit, accept or applaud. Whether it be at a church, for a grave mistake, or with a gun pointed to your head, proposing to your partner and so on, it's the same.

7. kiko007

Posts: 7520; Member since: Feb 17, 2016

I don't understand the need to state that last part. I like Apple as well......but that doesn't mean I don't buy/look at other offerings because of it. And just to be clear.....bowing in Asian business culture is the same as American "We'll get it right next time!" posturing. It does nothing for the actual endgame, takes zero funding, and makes people sappy with pride they stood behind a business out for a righteous cause (a fire they started themselves..... pun perfectly intended BTW). Bottom line, they have zero credible info regarding the cause of the incident, and they probably aren't going to research said cause because A) that s**t costs money, as well as B) ain't nobody got time for that........with the S8 on the way they can say "f**k it" regarding the Note 7 debacle. Their gonna throw everything at you with the S8 (like a stripper with no class) and hope you forget that 7 phone they released in August. And a good number of people are gonna buy it, no hesitation (nothing wrong with that). Tl;dr- Posturing is posturing. They have no conclusive facts regarding their own mishap, and will gladly play public underdog to save any ounce of credentials they've accumulated.

13. Tariq123

Posts: 186; Member since: May 15, 2016

I don't usually comment on articles or to people. but You're an idiot. Legit idiot. You clearly don't understand culture what so ever. And it takes money to investigate? They will lose a lot more money and customers if the s8 explodes so i dont think they are going to take that chance.

16. kiko007

Posts: 7520; Member since: Feb 17, 2016

Dude, I have been to several venues of business on several different continents...... I think I know a little bit more about "culture" than you do :D. Next, yes.....of course it takes money to investigate. You have to: recreate the problem, isolate a cause, test a hypothesis alongside several others, analyze your findings for conclusive evidence, and create a presentation (not in that order). That takes MILLIONS of dollars in resources and facilities. Sorry man, but if they are researching the issue, it doesn't look like they can pinpoint a cause. Finally, they were going to lose money these next few quarters anyhow....... that's the nature of retroactively inspecting a disastrous product launch.

22. trojan_horse

Posts: 5868; Member since: May 06, 2016

The report said the Note7's edge-to-edge screen and internal design is at fault of the explosion. You claim Samsung wouldn't spend millions to further investigate the internal design flaw... Whatever amount Samsung could spend in investigating will be nowhere near what they'll loss if they screw up the S8! And you claim Samsung won't have time for that and "f**k it"? I knew you were another iTroll from day one. You started like a level-headed person, but now showing your true colors.

34. sissy246

Posts: 7129; Member since: Mar 04, 2015

+100 So true to every thing you posted. At this point it only helps Samsung to spend the money to find what that problem was.

42. kiko007

Posts: 7520; Member since: Feb 17, 2016

"I knew you were another iTroll from day one. You started like a level-headed person, but now showing your true colors." Breathe dude......nothing I've said is derogatory towards Samsung are their users. My point was, posturing is posturing.....fix the damn problem!

45. bolosantosi

Posts: 103; Member since: Sep 20, 2016

Please, just stop talking

46. kiko007

Posts: 7520; Member since: Feb 17, 2016

You first, dips**t........

50. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It does not always take millions of dollars in resources. You don't know as much as you think you know. It only cost millions if the issue can't be isolated and requires a more expensive test methodology. Which a phone likely wont need! You are an idiot trying to justify your garbage. I've been to other countries too. Likely more than you have. I've been to ShenZhen, Hong Kong, Philippines, Japan, Micronesia, Singapore and others. You are an uncultured swine, because you crapped all over someone culture as if you are better than them and trying to justify it by trying to bring Samsung into the mix. You suck dude...just blindfold yourself and walk across a highway. You are through! Karma is going to eat you alive, and that's no less than you deserve.

51. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung has already lost more than $5B over the Note 7 issues. So you think they aren't going to spend a few more to hopefully find the issue? They may never find the issue. Which would suck, because they still make phones. No other phone they have made has ever had such an issue, I font care if you're an Apple fan or a Samsung hating stooge. What you said was wrong, it was unjustified and uncalled for. I hope you walk out your door and get struck by a bolt of lightning or worse!

19. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

"They will lose a lot more money and customers if the s8 explodes so i dont think they are going to take that chance." Well said

18. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

"they probably aren't going to research said cause because A) that s**t costs money, as well as B) ain't nobody got time for that........" Completely wrong. If anyone follow the said method then they'll most probably head deep down to hell. Okay now to the point- First of all they cant afford another incident with S8 because that'll be their end game on smartphone market. A) Yes, research cost money. But if they avoid a proper research to find the actual cause in favour to save some money then that will cost them 10 times more money in case things again goes hell. (not to mention the reputation which is already at stake) B) everyone has time you just have to manage it properly. If they avoid a necessary research and hurry up for a S8 then what can I say? It'll be a fun time here on PA's comment section.

49. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You are a retard stupid poor excuse of a human and it is said I have to be associated with ignore mofo's like you. Just because they can't find the issue, doesn't mean they aren't spending the money to try to find out. After all they are working with the CPSC who also doesn't product investigations to find the issues to help it not happen again. They "PAID" and hired several 3rd partiy's to check the battery and more. You are just a Samsung hating coward. You shoudl STFU and get a life you half-brain poor excuse for a human. You are a stupid, ignorant, uneducated, Samsung hating troll. For you to sit here and try to shame another countries culture, you uncultured swine (Mr Pototahead) is pathetic. You are a huge pile of dino-droppings, you sad pathetic poor excuse for a human!

26. xdza1979

Posts: 296; Member since: Aug 08, 2015

They are kneeling the wrong way!

33. acruzlu unregistered

That's if they were Apple execs.

44. michaelny2001

Posts: 343; Member since: Aug 01, 2012

yeah, absolutely, me too. This is a true form of showing remorse. I used to be a Samsung fan, but now i am a One Plus fan. 3 is awesome. Very similar to iphone. I started with them when the iphone 1 was 600 on contract. best phone at the time. then they kept the small screen and i switched. Still like the fluidity and the OP3 is pretty close.

2. promise7

Posts: 894; Member since: Jul 03, 2013

"Samsung held an event in a Chinese city." Shijiazhuang, China.

5. Doakie

Posts: 2478; Member since: May 06, 2009

Come again?

12. NarutoKage14

Posts: 1345; Member since: Aug 31, 2016

Is that not a Chinese city?

4. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

If they are really sorry about it bring a note 7 and shove it up their asses and let it explode and make a huge hole on there pants. Maybe that way the customers will forgive them.

6. Doakie

Posts: 2478; Member since: May 06, 2009

That was a dumb comment!

17. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"dumb" is totally an understatement.

11. NarutoKage14

Posts: 1345; Member since: Aug 31, 2016

You may need counseling.

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