Another Apple Watch pop-up shop shuts down as the wearable is no longer pushed as a fashion item

Another Apple Watch pop-up shop shuts down as the wearable is no longer pushed as a fashion item
If Apple has learned anything about the Apple Watch as we move closer to the wearable's two-year anniversary in April, it's that the smartwatch should never be marketed as a fashion  item. For the second time this month, a luxury themed pop-up Apple Watch shop has closed. The latest to shutter its store is the Galeries Lafayette in Paris. The store is no longer included in a list of retail locations where the watch can be purchased. Earlier this month, the pop-up store at London's Selfridges department store also closed. The only pop-up store still standing is the Apple Watch pop-up store at Tokyo's Isetan Shinjuku.

Apple's recent advertising has moved away from the concept of Apple Watch as a luxury piece of jewelry. Months before pre-orders were started for the Apple Watch, the tech titan displayed the higher end models during Fashion Week in Paris. It also had Liu Wen, a Chinese fashion model, promote the phone in magazines and in social media. And while Apple still has a range of high priced intelligent timepieces, the most recent television ad in the U.S. to promote the product shows how it can be used as fitness band.

More precisely, the commercial shows women running, jumping and moving around so that they close the rings that measure such activity on the watch's display. Fitness band manufacturer Fitbit's recent purchase of Pebble could have Apple alarmed about the future of the smartwatch. While most data indicates that Apple is the top selling smartwatch on the planet, the whole category has not taken off the way that most analytical firms thought that it would when rumors of an Apple built smartwatch first surfaced.

Part of the reason that Apple is moving away from promoting the fashion jewelry aspect of the Apple Watch is because the company has stopped producing the luxury gold Edition models that sold for as much as $17,000. With the Series 2 introduction last year, the gold Edition time pieces were replaced by Apple Watches sporting a ceramic build. This model peaks at a price of $1,300.


source: MacRumors

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49 Comments

1. TheNeighbor

Posts: 370; Member since: Nov 15, 2013

Apple is lost without Steve Jobs. They can't innovate anymore.

3. maple_mak

Posts: 953; Member since: Dec 18, 2013

Innovation nowadays is totally BS. #Courage

27. batmite

Posts: 197; Member since: Jan 19, 2017

You're just salty because Apple always innovates.

49. sgodsell

Posts: 7368; Member since: Mar 16, 2013

How could anyone with even the slightest bit of fashion sense call the Apple watch fashionable. They all look the same, sure they have different colors and materials, plus 2 different sizes. But in the end, the Apple watches are the same square style. Not to mention it's watch face is off for most of it's life.

7. Mxyzptlk unregistered

Android Wear isn't doing much better to put things in perspective.

16. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I thought you hated people who keep on deflecting? Is there no end to your hypocrisy?

17. aegislash

Posts: 1495; Member since: Jan 27, 2015

Yeah, Mxy's the definition of pot calling the kettle black. He does legit every single thing that he scolds others for.

37. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

And his second account is here. So pathetic.

42. Mxyzptlk unregistered

My response to her applies to you as well.

44. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

No need to show us what you're regularly using, we already know.

31. Alpha1

Posts: 100; Member since: Jul 06, 2016

Nice way to deflect and troll.

28. batmite

Posts: 197; Member since: Jan 19, 2017

Shall I educate you with the truth?

38. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Sorry, we don't want to be educated about trolling, mxy.

43. Mxyzptlk unregistered

What are you babbling about now?

45. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Oh, back to your main account I see. Just here for some entertainment from you, as usual.

47. Mxyzptlk unregistered

That is not me you idiot.

48. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Why so mad and defensive? LOLOLOL

40. Unordinary unregistered

True.

2. guests

Posts: 196; Member since: Jun 19, 2016

This is what u got if u try to sell subpar watch with 30 seconds battery life.

4. keithtae

Posts: 564; Member since: Mar 25, 2015

My gear s2 still kicking ass and has 2 days battery life. Hahaha

5. cnour

Posts: 2305; Member since: Sep 11, 2014

I received few days ago the Apple Watch Nike plus. A perfect smartwatch and the best in the market. Now alternating between Stainless Steel Seies 1 and Nike plus. I love Apple.

6. RebelwithoutaClue unregistered

hahahahahahaha

8. Feanor

Posts: 1365; Member since: Jun 20, 2012

The best smartwatch because it's the only one that looks like a mini smartphone on a strap, whereas almost all others have moved to round displays and proper watch designs? Or maybe because it's the only one that is not able to show the time constantly because of no always-on display? Maybe because it's the only one where the watch faces look terrible and you cannot even download other watch faces or build your own? Maybe because WatchOS is the only smartwatch platform that offers no true independence from the smartphone due to lack of SIM card support? Because the first and second generation are nearly identical, as if the first was such a masterpiece of design, that it wasn't in dire need of of a redesign? Prrrleeease. Apple Watch is objectively THE worst smartwatch, even just for the simple reason that without being particularly smart, it's not even a watch.

10. tedkord

Posts: 17357; Member since: Jun 17, 2009

For him, it's because of the logo. Apple could sell him a solid chunk of wood with tie wraps attached to it for wrist bands, and so long as it had the Apple logo stamped on it, he'd swear it was the bestest smartwatch ever.

14. maple_mak

Posts: 953; Member since: Dec 18, 2013

And he's iKiddo, everyone knows. :P

9. sissy246

Posts: 7112; Member since: Mar 04, 2015

Just keep telling your self that and maybe you will really get one.

11. tedkord

Posts: 17357; Member since: Jun 17, 2009

At this point he's trying to convince himself.

12. sissy246

Posts: 7112; Member since: Mar 04, 2015

LOL I don't believe anything this 12 year old has to say.

15. maple_mak

Posts: 953; Member since: Dec 18, 2013

This kid wanted to be more attended from other people.

* Some comments have been hidden, because they don't meet the discussions rules.

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