It's official: Fitbit buys out Pebble. Time 2 and Pebble Core models discontinued

It's official: Fitbit buys out Pebble. Time 2 and Pebble Core models discontinued
Pebble has officially confirmed that their company is being sold to Fitbit. It appears that the fitness band maker is truly serious about diversifying their business into the world of smartwatches. The latest news have reconfirmed earlier indications that such a move would be made by Fitbit in a bid to compete with the bigger names on the market.

What is most important to know for current Pebble users is that warranty support is no longer available for any of the company's watches. The Pebble Core and Time 2 models will also not be shipped and people that have pre-ordered them will be automatically refunded by Kickstarter within 4 to 8 weeks. All wearables that are currently in use will continue to work as intended but functionality and service quality will most probably suffer in the long term.

The two companies were initially reluctant to issue any official statements regarding the matter, but now the deal that is estimated to be around $40 million has materialized.

The purpose of this business venture is mainly for Fitbit to acquire intelectual property such as Pebble's smartwatch OS and apps, as well as hiring some of the software engineers and testers that produced them. The rest of the staff will be compensated with severance packages.

As the Kickstarter project also appears to have debt which is higher than the deal itself, the rest of its assests, like server equipment and product inventory would be sold out in order to alleviate some of it.

source: Pebble

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13 Comments

1. Mxyzptlk unregistered

Pebble is dead in my eyes. I feel burned from the Pebble Steel.

2. MikeG77

Posts: 425; Member since: Nov 24, 2008

WOW that's pretty s**tty of Fitbit to cut all warranty support for customers especially ones that may have just bought a Pebble device. Apparently Fitbit doesn't understand the concept of customer loyalty!

4. mrochester

Posts: 944; Member since: Aug 17, 2014

Customer loyalty doesn't exist. If you are a loyal customer then you're just digging your own grave.

8. MikeG77

Posts: 425; Member since: Nov 24, 2008

It depends on which industry you're talking about but i think customer loyalty still exists.

5. TBomb

Posts: 1133; Member since: Dec 28, 2012

fitbits customer service is fantastic though. cripton805 said it right in comment #3... they probably just wanted to kill off the competition... or if pebble had any patents or TMs that fitbit wanted, they have those now.

9. Jackdaw

Posts: 66; Member since: Mar 10, 2016

You can't expect customer loyalty from a company that doesn't exist anymore. It's like investing. They were just invested in the wrong company. It is not the first kickstart business failure.

10. MikeG77

Posts: 425; Member since: Nov 24, 2008

Well the company actually declared bankruptcy so that explains why the warranties are null in void.

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I was about to buy another pebble watch to try out their latest update to the watch OS. Too bad. They should continue to sell at least one model of their watch, buying a company just for patent is wasteful unless you plan on suing someone or are getting sued.

3. cripton805

Posts: 1485; Member since: Mar 18, 2012

I think they just wanted to kill off the competition.

6. jellmoo

Posts: 2530; Member since: Oct 31, 2011

For the love of... I was initially excited as I thought this was going to be an opportunity to grow the Pebble brand and experience. Instead, it looks like Fitbit is content just letting it die and cared nothing for Pebble customers. Looks like it's about time to start looking for another Smartwatch solution.

12. Doakie

Posts: 2470; Member since: May 06, 2009

Reminds me of HP buying Palm then killing off everything. Or Microsoft buying Nokia then axing their hardware. There's so many brands that are fading from existence these days.

7. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Dang. Didn't even get the Time 2 launched. May just have to get a Apple or Samsung watch now.

13. trojan_horse

Posts: 5868; Member since: May 06, 2016

It's a pitty to see Pebble gone like this... I hope Fitbit doesn't mess things up!

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