Apple displays the Watch today for the Fashion Week in Paris
posted by Paul.K / Sep 30, 2014, 8:53 AM
The shop's name is Colette and it will show 3 of Apple's timepieces – one for each tier (Sport, Collection, and Edition) for today only. Apple's Senior Vice President of Design Jony Ive and one of his designer colleagues – Marc Newson – can also be spotted at the event, alongside some fashion bigwigs, like Karl Lagerfeld.
It seems that Apple has decided to market their wearable in an entirely different way. While other companies show them off as gadgets, and in turn – gain only the interest of tech-geeks – Apple seems to be trying to push the Watch as a classy fashion accesory, which just so happens to have apps and notifications. That would explain the seemingly last-minute decision to not call it the iWatch, but rather go with a name that doesn't connect the device with gadgets like the iPad and iPod.
source: Sarah Andelman (Colette) via MacRumors
Posts: 540; Member since: Jan 31, 2013
Jony Ive's clothes :|
posted on Sep 30, 2014, 9:00 AM 6
Posts: 158; Member since: Feb 17, 2014
Honestly the dial seems functional but apple watch is ugly!! I think moto 360 and peebles steel are the best looking smart watch!
posted on Sep 30, 2014, 9:10 AM 5
Posts: 1662; Member since: Mar 04, 2009
I have always said fashion week is where all the weird looking clothes are shown off, & now the apple watch aswell. Moto 360 should be there instead, but I guess Apple has way way more publicity cash to spend.
posted on Sep 30, 2014, 9:13 AM 1
Posts: 41; Member since: Sep 24, 2014
Why buy an iwatch while you could bend the iphone 6 around your wrist
posted on Sep 30, 2014, 9:15 AM 12
Posts: 724; Member since: Jun 10, 2014
The only one in the group that I've heard of is Lagerfeld, which probably goes for a good majority of people out there... Lagerfeld is a bit of a weirdo as it is, catering to the aficionado elite rather than the general public. The rest just look like a sad group of lonely people at the local Saturday night bingo event. And the iWatch (let's not kid ourselves) is nowhere to be seen in that picture... If Apple truly wanted to shake up the traditional wristwatch hierarchy, they'd go for a Tag Heur style endorsement featuring some superstar hotshot that everybody knows and tries to emulate.
posted on Sep 30, 2014, 10:53 AM 0
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