Apple displays the Watch today for the Fashion Week in Paris

Apple displays the Watch today for the Fashion Week in Paris
Apple's yet unreleased Watch has made an interesting public appearance – it is currently being held on display at a boutique fashion clothing and accessory retailer in Paris, France, for the Autumn Fashion Week.

The shop's name is Colette and it will show 3 of Apple's timepieces – one for each tier (Sport, Collection, and Edition) for today only. Apple's Senior Vice President of Design Jony Ive and one of his designer colleagues – Marc Newson – can also be spotted at the event, alongside some fashion bigwigs, like Karl Lagerfeld.

It seems that Apple has decided to market their wearable in an entirely different way. While other companies show them off as gadgets, and in turn – gain only the interest of tech-geeks – Apple seems to be trying to push the Watch as a classy fashion accesory, which just so happens to have apps and notifications. That would explain the seemingly last-minute decision to not call it the iWatch, but rather go with a name that doesn't connect the device with gadgets like the iPad and iPod.

source: Sarah Andelman (Colette) via MacRumors



1. hmd74

Posts: 542; Member since: Jan 31, 2013

Jony Ive's clothes :|

7. BillyBoy

Posts: 58; Member since: Jul 01, 2013

Looks like a picture taken at an wedding of immigrants

10. hipnotika

Posts: 353; Member since: Mar 06, 2013

flat design :D

2. cncrim

Posts: 1590; Member since: Aug 15, 2011

$1000 watch out of fashion the next year NO thanks.

3. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

Honestly the dial seems functional but apple watch is ugly!! I think moto 360 and peebles steel are the best looking smart watch!

14. vincelongman

Posts: 5755; Member since: Feb 10, 2013

Also Apple's UI needs some much more work, looks ugly and too info dense compared to Android Wear

4. surethom

Posts: 1730; Member since: Mar 04, 2009

I have always said fashion week is where all the weird looking clothes are shown off, & now the apple watch aswell. Moto 360 should be there instead, but I guess Apple has way way more publicity cash to spend.

5. poppy.a

Posts: 41; Member since: Sep 24, 2014

Why buy an iwatch while you could bend the iphone 6 around your wrist

6. hmd74

Posts: 542; Member since: Jan 31, 2013

Nice idea :D

9. superfans

Posts: 155; Member since: Jul 30, 2012

Creativity and thumbs up = +infinity

8. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Is it just me, or does Jony ive look like a used car salesman in a bad suit in that picture *laughs*

11. donphone

Posts: 64; Member since: Oct 20, 2013

And this group decides fashion? No thanks...

12. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

The only one in the group that I've heard of is Lagerfeld, which probably goes for a good majority of people out there... Lagerfeld is a bit of a weirdo as it is, catering to the aficionado elite rather than the general public. The rest just look like a sad group of lonely people at the local Saturday night bingo event. And the iWatch (let's not kid ourselves) is nowhere to be seen in that picture... If Apple truly wanted to shake up the traditional wristwatch hierarchy, they'd go for a Tag Heur style endorsement featuring some superstar hotshot that everybody knows and tries to emulate.

13. srgonu

Posts: 566; Member since: Feb 13, 2012

They all look 70's

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