The new ceramic Apple Watch Series 2 comes at a colossal price: $1,250 and up

posted by Victor H. / Sep 07, 2016, 3:19 PM

The new ceramic Apple Watch Series 2 comes at a colossal price: $1,250 and up

Sure, we're not talking 10 grand like the gold 'Edition' versions of the watch, but $1,250 for the 38mm model, and $1,300 for the 42mm watch is definitely luxury territory.

Beautiful, stunning and way out of reach for most consumers

The new and undeniably beautiful, creamy white ceramic Apple Watch has all the hallmark features of the Series 2: it's got built-in GPS, it's water resistant at up to 50m, features a dual-core processor, and runs on the latest watchOS 3.

However, at that price, it will definitely find more adoption from more affluent customers. What's a bit puzzling is that default bundle ceramic white with the rather non-premium fluoroleastomer sport band that looks good on it, but does not have that exquisite look one expects at such a high price point.

Apple Watch Series 2 ceramic white model

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13 Comments

1. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

That price though...damn Apple.

posted on Sep 07, 2016, 3:21 PM 8

4. Nopers unregistered

What do you expect? It's ceramic and an Apple product.

posted on Sep 07, 2016, 3:30 PM 0

15. BlackhawkFlys

Posts: 908; Member since: May 07, 2014

It is targeted at the likes of Justin Beiber. (Rich kids)

posted on Sep 07, 2016, 5:52 PM 0

2. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Come on.

posted on Sep 07, 2016, 3:23 PM 0

5. Sakeem

Posts: 857; Member since: Sep 05, 2012

Wow. I mean...wow!

posted on Sep 07, 2016, 3:32 PM 0

6. Feanor

Posts: 1346; Member since: Jun 20, 2012

For his money you get a TAG Heuer Connected.

posted on Sep 07, 2016, 3:33 PM 1

8. FlySheikh

Posts: 444; Member since: Oct 02, 2015

Wow just wow..

posted on Sep 07, 2016, 3:36 PM 0

9. Mreveryphone

Posts: 1817; Member since: Apr 22, 2014

It's ceramic just like the toilet I sit on... Apple charging top dollar for a toilet watch... They can flush that one!!!

posted on Sep 07, 2016, 4:09 PM 2

14. NarutoKage14

Posts: 1318; Member since: Aug 31, 2016

My toilet has superior quality ceramic than this and it's far more useful.

posted on Sep 07, 2016, 5:04 PM 0

16. BlackhawkFlys

s**t..........

posted on Sep 07, 2016, 5:53 PM 0

10. Fona13A unregistered

This is pretty much where I draw the line with Apple, miss a few key features that the competition offers but charges well above what the design-feature ratio would justify.

posted on Sep 07, 2016, 4:23 PM 0

12. trojan_horse

Posts: 5868; Member since: May 06, 2016

That's just Apple being Apple, man... Offer less for more.

posted on Sep 07, 2016, 4:57 PM 0

13. NarutoKage14

I can buy a military grade quality ceramic capacitor with 5 year warranty for $0.05. At that price point I'd rather but a TAG or Rolex cause 100 years down the line they'll still work.