The new ceramic Apple Watch Series 2 comes at a colossal price: $1,250 and up

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Sure, we're not talking 10 grand like the gold 'Edition' versions of the watch, but $1,250 for the 38mm model, and $1,300 for the 42mm watch is definitely luxury territory.

The new and undeniably beautiful, creamy white ceramic Apple Watch has all the hallmark features of the Series 2: it's got built-in GPS, it's water resistant at up to 50m, features a dual-core processor, and runs on the latest watchOS 3.

However, at that price, it will definitely find more adoption from more affluent customers. What's a bit puzzling is that default bundle ceramic white with the rather non-premium fluoroleastomer sport band that looks good on it, but does not have that exquisite look one expects at such a high price point.

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