IDC says that the Apple Watch remained on top of the smartwatch market during the third quarter


The Apple Watch remained the most shipped intelligent timepiece during the third quarter, according to the latest data from IDC. Facing an overall 48.4% decline in the number of total smartwatch units shipped in the period to 2.7 million, Apple's smartwatch accounted for 1.1 million smartwatches delivered from July through the end of September. That gave the Apple Watch a leading share of the market during the three month period even though shipments declined by 71.6% year-over-year. The Apple Watch owns 41.3% of the smartwatch market, down from the 70% it controlled in the third quarter of 2015.

Blame for the decline can be placed on the timing of the Apple Watch Series 2 launch, which took place close to the end of the quarter. The new model offers improved water resistance (to as deep as 49 feet), a 50% faster processor, a bright display reaching 1,000 nits, and more.

Capturing second place with 600,000 units shipped was Garmin, followed by Samsung. The latter had 400,000 units of its smartwatch models in transit during the third quarter. Garmin saw its shipments rise a stunning 324%, but that was off of a low base. Lenovo and Pebble were fourth and fifth respectively, each delivering approximately 100,000 smartwatches. Lenovo's 3.4% market share edged out Pebble's 3.2%, and both had large  declines compared to last year.

Breaking down pre-orders for the Apple Watch Series 2, the majority of those who reserved one of the new timepieces already owns an original Apple Watch. Millennials accounted for 39% of Apple Watch Series 2 pre-orders, replacing Gen-Xers as the largest demographic ordering the device. While women represented 26% of pre-orders for the new Apple Watch lineup, the larger 42mm models racked up 67% of Series 2 pre-orders.

via AppleInsider

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7 Comments

1. xperian

Posts: 418; Member since: Apr 10, 2014

everyone just gave up on smartwatches after the hype. Apple will follow them soon. The same will happen with virtual reality in a year or 2

2. krystian

Posts: 423; Member since: Mar 16, 2016

Virtual reality will exist but it will be available in different flavours from VR/AR/MR. With any VR variant it's really about advancing the tech. Gaming will make sure that it can grow. And the gaming market is huge. As it gets better and cheaper it will be a no brainer to have as a gamer. As the form factor gets smaller and more fashionable and comfortable it can also become a replacement for screens in the form of augmented reality. There have been videos of people using hololens to enhance their workspace and add more screens around their single monitor and other things. It's just not really viable to wear this big device all day. And that's where tech has to advance.

3. Well-Manicured-Man

Posts: 674; Member since: Jun 16, 2015

Smartwatches will be a big thing in the foreseeable future. What we see right now however, is a limited use case because technology has not yet caught up with the vision of what a smartwatch could be. I say in 7 to 10 years everyone that is using some kind of a smartphone will also use some kind of a smartwatch. There is unlimited potential in medical area for example.

4. krakmh

Posts: 33; Member since: Feb 21, 2015

because they are the best one in market.

5. darkkjedii

Posts: 30972; Member since: Feb 05, 2011

Picked myself up a series one, and it's fast as heck. Gotta have one for fitness, so it works.

6. TBomb

Posts: 1406; Member since: Dec 28, 2012

the also saw the 2nd biggest YoY decline... which was 20% lower than the average across the industry. Basically what I'm gathering is Apple Watch sold the best of the non-sellers.

7. straightfromhell

Posts: 15; Member since: Oct 24, 2016

Expensive and ugly smartwatch

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