50% of current iPhone users will upgrade to the Apple iPhone 7; 19% will switch to a Samsung device

50% of current iPhone users will upgrade to the Apple iPhone 7; 19% will switch to a Samsung device
A recent survey conducted by Insurance2GO found that 50% of current iPhone users will upgrade to the Apple iPhone 7. The insurance firm provides different value options for consumers when it comes to insuring handsets. 1,014 people (in the U.K. we assume) were surveyed, and besides the half that said that they plan on switching to the iPhone 7, 19% said that they were going to switch platforms with their next upgrade and buy a Samsung branded phone. 8% plan on leaving Apple for a non-Samsung brand.

Overall, a vast majority of iPhone owners plan on upgrading to a new iPhone 7 model, or to a phone manufactured by another company. That leaves just 23% planning on keeping the status quo. Why? Among the top reasons for keeping things as they are is that the person cannot afford to switch. Another reason not to upgrade is that the current iPhone is good enough for the user.


The survey was done on July 4th, 2016 prior to the fateful launch of the Samsung Galaxy Note 7. As you probably know, a decision was made by Samsung on September 2nd to halt shipments of the Samsung Galaxy Note 7 . In addition, all units already shipped need to be exchanged due to a defective battery that has already caused at least two phablets to explode while charging. Some of the 19% of current iPhone users planning on switching to a Samsung phone with their next upgrade, might have given a different response if the issue with the Galaxy Note 7 battery been taken place at that time.

source: Insurance2GO

Related phones

iPhone 7
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  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
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iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
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29 Comments

1. Tom5521

Posts: 41; Member since: Sep 04, 2016

Thx to Samsung Apple will do very well with the iPhone 7.

5. sarcastic_nerd unregistered

The competitor to the iPhone 7 is the galaxy S7, not the note 7. The plus model doesn't sell half as much as the regular model. So no, Samsung didn't do Apple as much favor as you think.

33. sgodsell

Posts: 7437; Member since: Mar 16, 2013

Wrong, the competitor to the S7 is more like the iPhone 6s/7 plus. The S7 should have never been compared to the inferior iPhone 6s which doesn't have OIS, it has a really low resolution display, no edge display, and more. Plus the benchmarks that compare a HD display to a QHD display are a complete joke. Do you see PCs or laptops being benchmark with completely different displays. No you don't. The Apple Zealot's have to stop that crap.

34. sarcastic_nerd unregistered

There is no person who is comparing S7 to 6s plus, since a person who wants a 5.5" screen and has that much money to spare will consider the S7 edge or note 7, not the S7.

43. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

The joke is on you especially when you can reduce the resolution on S7 to 720p and see that it makes almost no difference in performance. There is a comparison for that too, sorry to break your clueless bubble. Also its a 4.7" and 720ish is actually pretty good. Not to mention the super bright screen of an iphone with its great colour reproduction without having to make everything look like a fair tale book just to wow clueless people like you.

3. kus-1

Posts: 12; Member since: Jul 17, 2016

All the trolls are about to come out in full force. It's not their fault, though. The sheer unprofessionalism, bias and outright stupidity of some of these article writers on PhoneArena encourage trolling on an unprecedented scale never seen before on a smartphone tech website. The comments section on every PhoneArena article has become a fight arena where apple and Samsung fanboys come to slug it out daily. As far as unbiased reviews for prospective phone buyers is concerned, this site is worthless. They need to change their website name to fightarena.com because that is the only thing their site is useful for.

9. maple_mak

Posts: 953; Member since: Dec 18, 2013

And I saw a kiddo keep fighting with anyone with bad language. What a lack of family education.

14. yyzamin

Posts: 382; Member since: Aug 26, 2015

That's the only reason anyone comes here. Pocketnow used to be strict but since Fisher has gone they using the same tactics. Not as bad a fightarena tho

11. darkkjedii

Posts: 31296; Member since: Feb 05, 2011

Both of those are big numbers.

18. mariosraptor

Posts: 180; Member since: Mar 15, 2012

Count me for the new iphone 7

20. SR-72

Posts: 183; Member since: Sep 01, 2016

Will wait for the iP8. Don't like this ugly design. IP4 design on iP7, then a yes.

24. tedkord

Posts: 17410; Member since: Jun 17, 2009

That would look great, but be less comfortable in hand at the larger sizes. But yes, the iPhone 4 was one of the best looking designs ever.

21. tedkord

Posts: 17410; Member since: Jun 17, 2009

Alan, when did 50% become a vast majority?

27. jellmoo

Posts: 2622; Member since: Oct 31, 2011

It depends on how you look at the numbers. If you look at the number of people going with an iPhone 7 vs the combined total of the other options, then you're right. If you look at it versus each one individually though, then it does become a case of the majority. 50 vs 23 vs 19 vs 8. For the term "vast majority" though, you need to look at the full statement: "Overall, a vast majority of iPhone owners plan on upgrading to a new iPhone 7 model, or to a phone manufactured by another company." This is everyone getting an upgrade: so 50 + 19 + 8 = 77%. That would be the vast majority.

35. tedkord

Posts: 17410; Member since: Jun 17, 2009

No, it doesn't. 50% isn't even a majority, let alone a huge one.

38. jellmoo

Posts: 2622; Member since: Oct 31, 2011

Read it again. Against individual items, it is the majority. In regards to where the author said "vast majority", he is referring to the total of iPhone owners that plan on doing an upgrade, so a total of those wanting an iPhone 7 + a Samsung device + Misc. other devices.

29. ibend

Posts: 6747; Member since: Sep 30, 2014

50% of 1,014 people that get surveyed is obviously vast majority /s

23. LiquidGalaxy

Posts: 332; Member since: Jul 03, 2013

Yup, and 18% of those 19% will switch back pretty soon I'd wager. As I did...

25. tedkord

Posts: 17410; Member since: Jun 17, 2009

You'd lose.

26. janis

Posts: 397; Member since: Mar 10, 2014

come on, even samsung edge 6 is way more advanced device than iphone 7 will be. better screen, better fast charging, better design, etc etc/.

28. shahinctg123

Posts: 39; Member since: Nov 23, 2014

that means... Iships are mentally growing finally!!! ;)

31. ibend

Posts: 6747; Member since: Sep 30, 2014

meanwhile on another survey uswitch.com/mobiles/news/2016/08/iphone-7-survey-s​uggests-90-will-not-upgrade/

36. submarinerz

Posts: 32; Member since: Mar 24, 2016

Fanboy would say that phonearena is iphonearena

* Some comments have been hidden, because they don't meet the discussions rules.

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