The iPhone 17 series is on its way to become a hit not just for Apple, but for T-Mobile, too. Apple's new phones are apparently so popular over at the Magenta carrier that a new record has been set.
That's what Mike Sievert, T-Mobile's outgoing CEO said to CNBC while presenting the company's new CEO, Srini Gopalan:
T-Mobile's iPhone sales are at all-time record highs. We just had the biggest iPhone weekend [ever]. We're at double digits from a year ago. And you know what our last biggest iPhone weekend was? Last year's. We're [now] double-digit from that launch.
– Mike Sievert, T-Mobile CEO for CNBC, September 2025
Speaking of iPhone sales at T-Mobile, be sure to check out this cool story:
As we recently told you, T-Mobileconfirmed that Chief Operating Officer Srini Gopalan will succeed Mike Sievert as CEO on November 1, following months of speculation. The company credited Sievert with driving growth, noting achievements such as leading both wireless and broadband markets and adding nearly $200 billion in market value during his six-year tenure.
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While Sievert transitions to Vice Chairman to advise on strategy and innovation, T-Mobile's broader goal is to accelerate digital transformation. Sievert's early exit, alongside other executive changes, signals a broader realignment with T-Mobile's long-term business goals.
Srini Gopalan is set to become T-Mobile's new CEO on November 1, taking over from Mike Sievert, who has led the company for more than five years. Gopalan has been T-Mobile's Chief Operating Officer since 2023, but his connection to the company goes back further as a member of its board.
Before joining T-Mobile's leadership team, he oversaw Deutsche Telekom's German business, where he doubled growth and led a major expansion of its fiber network. His career also includes senior roles at Vodafone, Bharti Airtel, and Capital One, giving him a global perspective on both telecom and finance.
Big AI bets
At 54, Gopalan steps into the role as T-Mobile sits on top of the US wireless market, outpacing AT&T and Verizon, as the Magenta carrier claims. In an interview with CNBC following the announcement, he described his vision of "unleashing the Un-carrier".
He said that while T-Mobile once had to disrupt the industry without always having the strongest network, the company now holds a clear lead. With that advantage, he wants to combine network strength with digital tools like AI and automation to simplify switching carriers, improve services, and make life easier for customers.
So, what's the story? Yup, more AI! Like it or not, it's here to stay.
And that's exactly where T-Mobile is placing its bets – pairing its record-breaking iPhone momentum with a push into AI-powered services. With Gopalan stepping in, the company is hoping to show that it can keep the spirit of disruption alive while modernizing how people connect. T-Mobile wants to be at the center of it all. The next chapter is less about simply selling phones and more about reshaping how wireless service itself works.
Do you want more AI with your carrier?
Yes, it's great so far.
9.38%
Maybe, but only if it's practical.
21.88%
No, I think they're overdoing it.
68.75%
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Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices. Embracing the evolution from PCs to smartphones, he harbors a special appreciation for the Google Pixel line due to their superior camera capabilities. Known for his engaging storytelling style, sprinkled with rich literary and film references, Sebastian critically explores the impact of technology on society, while also perpetually seeking out the next great tech deal, making him a distinct and relatable voice in the tech world.
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