Galaxy S26 pricing news everyone was waiting for is here

Samsung's 2026 flagships will cost the same as their 2025 counterparts, reports South Korea's Maeil Business Newspaper. This means that the Galaxy S26 series, the Galaxy Fold 8, and the Galaxy Flip 8 will be priced the same as last year.

Samsung wants to maintain dominance

Reports indicated that Samsung would raise the price of the Galaxy S26 to combat rising component costs and a weakening Korean currency. The South Korean giant has apparently decided to freeze the price for a fourth consecutive year, meaning the Galaxy S26 will start at $799, while the S26 Plus and S26 Ultra will hold steady at $999 and $1,299, respectively.

Samsung didn't want to lose market share to Apple and Chinese companies by hiking the prices of its upcoming flagships. The Galaxy S26 lineup will likely be released in early March, following a February 25 unveiling in the US, according to leaker Ice Universe.

The price freeze extends to Samsung's foldable phones as well. As a result, the Fold 8 will continue to start at $1,999, and the standard Flip 8 will be sold for $1,099.

However, Samsung isn't going to completely forgo revenue growth. The report says that the company will raise the prices of some A-series models.

A wise decision

Beyond limited design changes and a faster chip, the Galaxy S26 will mostly be a muted update. Samsung will reportedly integrate AI features more deeply to differentiate the device, but unless the tools are game-changing, most users won't want to pay a premium for a mostly unchanged device.

Samsung has made a smart decision by keeping the price unchanged on its flagship phones, which are already too expensive.

On the other hand, people may be more receptive to a Galaxy A series price hike, considering that the lineup consists of entry-level and mid-range phones. And since the A series is a volume driver, it can effectively subsidise the thinner margins on the premium S and Z lines.

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