Read Next
Editorials · Insider Reaction

Motorola has the chance to do something special with the Edge 70 Max, so why am I skeptical?

Following the Signature, Razr Fold, and Edge (2026), Motorola is preparing to release yet another very promising device... that's unlikely to ever achieve its true potential.

This article may contain personal views and opinion from the author.
Official Motorola Edge 70 Max promotional images in two colors
The Edge 70 Max looks very promising, but something is missing. | Image by Motorola
Say what you will about Motorola, but the Lenovo-owned brand is certainly not the most boring or predictable smartphone manufacturer out there when it comes to its product launches (don't ask me who I think is the most boring and predictable mobile industry titan), catching me off guard with multiple announcements over the last year alone.

For the most part, the company has pleasantly surprised me with the first-of-a-kind Signature flagship, ultra-thin Edge 70, unusually compact Edge (2026) mid-ranger, or long-overdue Razr Fold, but each and every one of those highly promising devices has failed (at least in my view) to achieve its full potential due to some easily preventable errors. 

Unfortunately, I have a sneaking suspicion that the same will be true for the next (pleasantly) surprising Motorola product, which is undeniably brimming with promise ahead of a July 15 debut... in India only.

That's strike one!


Could the Edge 70 Max be expanded from the world's most populous nation to other countries following the July 15 regional launch Motorola literally just confirmed as I was preparing to write my little editorial here? That's obviously not unheard of, but if the Signature was never released stateside after it got a pretty glamorous announcement for Europe and many other regions all the way back in January, the chances of seeing this new high-ender ever make it to the US are close to zero.


At best, the Snapdragon 8 Gen 5-powered Edge 70 Max could reach select European territories shortly after going on sale in India, and while there's clearly no shame in that, it remains impossible for me to comprehend why Motorola continues to treat one of its best and friendliest markets as less than an afterthought.

Recommended For You
That's right, I said less than an afterthought, because an actual afterthought would probably command a Signature release in the US at least three or six months after other markets. Now, I'm not saying you can't have global mobile industry success without a US presence (just ask Xiaomi, Oppo, and Vivo), but this is North America's number two foldable vendor we're talking about here, so it really boggles the mind why Motorola is leaving the likes of Samsung's Galaxy S26 and S26 Ultra without direct US rivals when the Razr (2026) and Razr Ultra (2025) are such amazing Galaxy Z Flip 7 alternatives.

What about strike two?


If you paid close enough attention to the information slipped into the above section of this article, you can probably guess my second big gripe with the fast-approaching Edge 70 Max. Yes, Motorola is seemingly preparing to release its second consecutive Android "flagship" with a non-Elite Snapdragon processor under the hood.


To its credit, the company isn't explicitly advertising the device as a flagship or a Galaxy S26 Ultra rival, but it's still a little disingenuous to claim that this new addition to the Edge family will be a "MAX upgrade" with "unmatched performance", "speed without compromise", and "no limit" to its ambitions.

Now, I could definitely excuse Motorola's bombastic and somewhat misleading promotion of the upcoming "ultra fast and ultra smooth" phone (mostly because I've seen other companies commit much worse marketing sins in the past), but the problem is this particular brand hasn't released a "true" Snapdragon 8 Elite Gen 5 flagship yet. No, not even the ultra-expensive Razr Fold and Razr Ultra (2026) can be included in that category.

Can the Edge 70 Max still be a special high-end phone?
1 Votes

That's making me lose my patience with Motorola, which seems to inexplicably want to relegate itself to a second-tier status in the global smartphone market that I feel the brand could easily escape by avoiding the same mistakes it's been making over and over for years now.

No strike three... yet


Yes, Motorola, the good news is I'm not ready to kick you out of the game... yet. The bad news is that you're on thin ice, in foul trouble, an offside position, or whatever sports metaphor works best for you.

The reason why I'm not giving up all hope of seeing the Edge 70 Max hit a home run (at least in certain markets around the world) is that the information revealed by a very trustworthy leaker and Motorola itself earlier today is all incredibly encouraging.


I'm talking about a 7,100mAh battery with 90W charging support that puts to shame the Galaxy S26 Ultra's 60W-limited 5,000mAh cell, a 6.82-inch AMOLED screen that sounds absolutely mind-blowing with a peak brightness of 7000 nits, and perhaps most impressively, the "category's only magnetic wireless charging."

As cool as that feature is, the impressive part for me is that Motorola seems to suggest that the Edge 70 Max will be considerably cheaper than all other phones with built-in magnets for MagSafe-style functionality, including the likes of Google's "vanilla" Pixel 10

Moto's next Snapdragon 8 Gen 5 powerhouse will apparently also be the only device in its price bracket to come with a "Quad HD+ LTPO" display, which is yet another reason why I might be convinced to excuse the use of that non-Elite chipset... if the Edge 70 Max is affordable enough... and ideally released in more markets than India. Come on, Motorola, win me over, I dare you!
Six-month unlimited plan is now 57% off
$90
$210
$120 off (57%)
Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.
Buy at Mint Mobile
Recommended For You
COMMENTS (0)