It's happening: Apple Pay finally adds Target support, also coming to Taco Bell soon

It's happening: Apple Pay finally adds Target support, also coming to Taco Bell soon
Things have been awfully quiet on the US expansion front for Apple Pay since CVS pharmacies started embracing the digital wallet service nationwide back in October, which could only mean one thing.

A major publicity coup and visibility boost was in the works, going official today. After years of resisting a deal, Target has finally reached an undisclosed agreement with Apple to bring the latter’s market-leading mobile contactless payment system to a grand total of 1,850 stores across the US in the “coming weeks.”

Target is thus following in the footsteps of rivals like Costco and 7-Eleven in supporting a secure and convenient mobile payment platform that’s moving one step closer to ubiquity. Sounds like a win-win situation, but Walmart continues to snub Apple Pay in favor of a lesser-known proprietary digital wallet solution.

Target tried its hand at something similar back in 2017 by baking “Wallet” functionality into the retailer’s main Android and iOS app. While adding Apple Pay support doesn’t automatically mean that needs to go away, it’s pretty obvious what most iPhone and Apple Watch owners are likely to choose between the two options.

Apart from Target, fast-food behemoth Taco Bell, Speedway convenience stores, Hy-Vee supermarkets, and fast-food restaurant chain Jack in the Box are also joining the impressive army of US retailers accepting Apple Pay for blazing fast checkout. 

Rollouts will differ from company to company, but in just a few months, Apple Pay has its sights set on spreading to a grand total of 65 percent of all retail locations across the country, as well as a whopping 74 of the top 100 US merchants.

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22 Comments

1. middlehead

Posts: 447; Member since: May 12, 2014

You don't understand Target customers if you think this is going to make people abandon their wallet system. Their store card is 5% of almost everything in the store, so unless Apple allows store cards into their structure the only people I'd expect to switch will be the ones who only use normal credit cards. Target's going to mostly stay Target.

18. middlehead

Posts: 447; Member since: May 12, 2014

Even better, I just saw a legitimate version of this announcement at another site. Target's starting to accept all three mobile payment systems, not just Apple. PhoneArena strikes again

2. Landon

Posts: 1242; Member since: May 07, 2015

I've been using Samsung Pay at all of these locations for years. I still get cashiers asking me, "what kind of phone is that?"

3. ph00ny

Posts: 1995; Member since: May 26, 2011

Same here. It usually starts with we don't support apple pay here followed by is that an app?

4. Rampage_Taco

Posts: 1005; Member since: Jan 17, 2017

tell me about it cashier: "that'll be $53.36" me:*pulls out phone* cashier: "we don't have Apple pay, sorry" me: *proceeds to tap my phone on payment terminal* *Transaction Approved* Cashier: "how'd you do that?" Me: "I have a Samsung" *grabs bag and walks away*

5. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Savage!

7. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

"Ummm... sir...? Sir?? The total is over $40, you still have to sign for that. Sir!! Security... SECURITY!!"

10. Landon

Posts: 1242; Member since: May 07, 2015

*Insert mic drop gif here* haha.

15. matty1323

Posts: 42; Member since: Nov 22, 2011

Man, so many times I've had this exact same interaction. It's still comical that how many years later of using Samsung Pay I still get this confusion. If it's not an apple used feature people are mostly clueless.

8. mrochester

Posts: 947; Member since: Aug 17, 2014

It's funny how backwards the USA is when you have to develop a solution to get around the lack of NFC payments.

12. Landon

Posts: 1242; Member since: May 07, 2015

There are a lot of things that are backwards in the USA that are much more important and need attention than NFC payments so...baby steps lol.

6. apple-rulz

Posts: 1896; Member since: Dec 27, 2016

I tried paying at Target with my Galaxy watch and it didn't work.

9. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

Well, DUH. Galaxy is in a different....Galaxy.

16. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

He doesn’t have a Galaxy Watch, he’s lying.

13. Landon

Posts: 1242; Member since: May 07, 2015

Galaxy Watch does not have the MST payment option...only NFC. https://www.iotgadgets.com/2018/08/no-mst-in-galaxy-watch-how-much-does-it-matter/

11. midan

Posts: 2578; Member since: Oct 09, 2017

It's crazy how behind US is with this payment stuff

17. AxelFoley unregistered

Can't believe that somehow people still manage to buy stuff. Nevermind the rockets that take off and land upright or a rover riding around on Mars at 2 miles per hour. Taking 3 seconds to pay with EMV vs. 2.7 seconds for NFC....that's where advancement is.

19. midan

Posts: 2578; Member since: Oct 09, 2017

EMV cards has NFC, atleast where i live.. And that's why also Apple pay works basicly every store where i go. Apple Pay is definately faster and easier way to pay than any regular way. I stopped immediately using cards or cash after Apple Pay, i use money or card maybe two times a month.

21. AxelFoley unregistered

According to this one article that I read once, it seems that you don't live near a Target or a Taco Bell and have never used Apple Pay at any of those places....unlike people who have used Samsung Pay there for years. Your use of Apple Pay makes it appear that you've restricted your shopping to places that accept Apple Pay. The US and world's largest retailer still doesn't accept it. However, arguing that using Apple Pay or Samsung Pay is "faster" is defies credibility. If you have an old wrist injury and the .04 second swiping or insertion action is difficult, then that's believable. But still, that not much more than the press and hold the top button of a Gear S3. I would think the better benefit is being more secure and leaving card numbers less susceptible.

22. midan

Posts: 2578; Member since: Oct 09, 2017

well maybe you didn't understand but i don't live in US, that's why i said it's crazy how behind US is with this payment stuff. I'v been using Apple Pay for 2 years everywhere i go. It works basicly everywhere because we have basic NFC payment everywhere. "If you have an old wrist injury and the .04 second swiping or insertion action is difficult" we haven't had MTS in 10 years if you meant that with that comment. Apple pay takes average 3 seconds to use, Normal payment with EMV card without NFC takes around 9 seconds average. It's huge difference for shops if more and more people start paying with mobile. it will saves everyone time and lines will be shorter and faster. maybe US will get there too someday.

20. midan

Posts: 2578; Member since: Oct 09, 2017

double post

14. Wazupmrg

Posts: 141; Member since: Apr 10, 2017

Whereas Samsung Pay has worked with all of them for years

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