Verizon hasn’t exactly been the fan favorite this year. Most of that comes down to the price hikes that made a lot of users rethink their loyalty. Then came the leadership shuffle – a new CEO, a new direction, and supposedly a new strategy meant to win people back. And nope, slashing prices isn’t part of that plan.
So what’s the backup move? Promos, perks, limited-time offers – pretty much anything that sounds attractive on paper. The problem is… it doesn’t look like that alone is enough to patch things up.
What your votes told us
Not long ago, we ran a poll asking whether Verizon’s promos and offers could make up for the price hikes. And honestly, the results didn’t shock me.
As of the moment I’m writing this, roughly 63% of you said promos absolutely do not make up for higher bills. Only around 6% thought they do, and a bit over 30% took the “maybe – but only if the perks are truly worth it” stance.
Could offers and promos compensate for price hikes?
Yes.
4.85%
No.
68.42%
Only if they are high-value.
26.73%
That tells us something pretty straightforward: if Verizon plans to win you over by sprinkling in streaming services like Apple TV+, HBO Max, Netflix, or whatever else it can bundle in, that’s probably not going to cut it.
Most of you said promos do not make up for price hikes. | Screenshot by PhoneArena
And I’m completely with the majority of you: no promo is enough to justify price hikes when nothing meaningful has improved. If Verizon was rapidly expanding 5G coverage nationwide, okay, that would make more sense. But paying more to still end up on LTE in most places outside big cities? That just feels wrong in 2025.
And while this is happening, T-Mobile is sitting there with cheaper plans, better 5G coverage, and perks already baked into the price. With Verizon, you’re still expected to pay extra for add-ons most of the time.
So nope – promos and short-term offers aren’t what fix a price hike. Better service, stronger 5G reliability, and actually improving the customer experience would go much further.
But why did we ask this in the first place?
The whole reason this poll happened is that Verizon has been steadily losing market share, and Schulman – the new CEO – is trying to stop the bleeding. But he’s not interested in cutting prices, so he’s looking at other ways to create value.
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But here’s the issue: Verizon charges the most out of the big three right now. That worked back when it clearly outperformed its rivals, but now that advantage has faded. You can’t keep charging premium prices when the premium experience isn’t as consistent anymore.
Verizon also seemed convinced that its “high-value customers” – the ones who either have money to spare or don’t care much about price shifts – would balance out the customers it lost. But three quarters of consecutive losses made it clear that this approach just doesn’t work.
And it’s not only battling AT&T and T-Mobile anymore. Prepaid carriers like Google Fi, US Mobile, and Mint Mobile are getting stronger and stronger, and more people prefer to go with them, instead of having to deal with the big three.
Schulman might fully understand where Verizon went wrong, but if he keeps holding back on lowering prices, he might push even more customers toward those cheaper alternatives.
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Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.
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