Samsung Galaxy Note 7 to star in aggressive marketing campaign for an October 7th re-launch in India?

Samsung Galaxy Note 7 to star in aggressive marketing campaign for an October 7th re-launch in India?
Samsung has a big challenge ahead. Now that it has manufactured new versions of the Samsung Galaxy Note 7 with a new battery that won't be so quick to explod, the company faces a conundrum. How do you promote a product to consumers that has become synonymous with fires and explosions? Even worse for Samsung, in India it will re-launch the Galaxy Note 7 on October 7th; that is the same day that both the Apple iPhone 7 and Apple iPhone 7 Plus will be released in the country.

Samsung is expected to advertise heavily on television, in newspapers, and on digital media. With these campaigns, Samsung hopes to tell consumers why they should have faith in the safety of the brand once again.

Over the weekend, Samsung said that it had to delay sales of the "Safe" Samsung Galaxy Note 7 in South Korea until October 1st. U.S. sales will reportedly resume on October 21st, while European sales will start again in November. It should be interesting to see if Samsung feels that a price cut is needed in order to sell the new batch of Galaxy Note 7 units. The phone was getting hard to find in several U.S. markets just before word spread that a defective battery had exploded inside several units.

On September 15th, the CPSC announced that Samsung had called for an official recall of the phone in the U.S. That came nearly two weeks after word of the first explosion hit the media.


source: AndroidAuthority

Related phones

Galaxy Note 7
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh

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44 Comments

1. tedkord

Posts: 17043; Member since: Jun 17, 2009

Uh, oh. Time for more new members.

3. kiko007

Posts: 7384; Member since: Feb 17, 2016

Why? Wait..........I get it.

6. trojan_horse

Posts: 5868; Member since: May 06, 2016

We all get it, bruh. But let's not disgress here.

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

Man, I wonder what kind of agressive marketing which would be enough to fade away the batteey issue which has stained the note7's reputation. Sure, loyal Samsung users are gonna stick with Samsung, but other than them... Oh well, I wish Sammy all the best!

21. dorianb

Posts: 617; Member since: Oct 24, 2012

What you did there.... I see it

2. kiko007

Posts: 7384; Member since: Feb 17, 2016

Weird place to market aggressively. I mean, unless they cut the price significantly, it isn't going to sell well there. Having said that, I'm looking forward to the deals offered once they start back up here in the States......

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

I'm also guessing a price cut will be part of the aggressive marketing in India. Though I do not guess Samsung will do the same price cut and marketing in Europe or in the US.

22. dorianb

Posts: 617; Member since: Oct 24, 2012

They should cut the price on the Note 7, but they won't. They'll just offer free stuff like SD cards, VR headsets, bluetooths, or discount on the Gear watch

24. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Isn't that still a savings though?

41. ShaikhJGI

Posts: 356; Member since: Jan 10, 2014

We are getting a free New Gear VR, Fast Wireless charger & a $100 rebate in Gear Icon X Bluetooth headphones. Which is a total of $250 We have to pay an extra Rs,1999 (US$30) though to get all these things. Having said that I won't mind getting Gear Icon X for $100 bucks only.

28. phonearenarocks

Posts: 604; Member since: Mar 26, 2015

Dont be a racist bruh! Every place has got its worth, Sammy might have failed in choosing right battery supplier but Sammy being a master in Marketing, I don't think they've done this without much thought.

30. kiko007

Posts: 7384; Member since: Feb 17, 2016

Who was being racist?

5. newbey123

Posts: 696; Member since: Mar 19, 2012

Seems they are trying to go places where maybe the people aren't as informed about the fail of the note.

42. ShaikhJGI

Posts: 356; Member since: Jan 10, 2014

@newbey123 - Don't underestimate people in India Today is the era of social media, you won't find much time to get the news & Note 7 battery exploding fiasco have been talk of the town since it's launch here in India. Many of my friends have decided not to buy Note 7 until the safety issue is completely looked after.

8. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

The Note 7 was never gonna outsell the iPhone 7 Plus in the first place, the 7 Plus has more loyalists in camp Apple. The Note is the better device, but has a serious uphill battle, due to the battery issue. Samsung shouldn't worry about the 7 Plus at this point, but rather getting its rep back strong in this area. They need to salvage all the sales they can, while focusing on making the Note brand strong again. To do that, they should have no more issues with the 7, which will generate interest and trust in the 8. Apples (big iPhone), will win this year where it counts most, sales and consumer confidence. Everything that went wrong with the Note 7, should be 100% non existent with the Note 8. Getting consumers to trust the brand again, is key. The fact that 90% (I heard) of Note 7 owners took a chance vs retuning their Note for a different device, speaks volumes. It shows how good the Note actually is, and that they/we still have confidence in it. DO NOT repeat this f**k up Samsung. Doing so will be disastrous.

9. kiko007

Posts: 7384; Member since: Feb 17, 2016

My sentiments exactly. I honestly want to try one out around Black Friday (peak sale season) after all this dies down, but at this point Samsung should be less worried about racing Apple and more about consumer confidence. We know the issue isn't widespread, but your average dad or nephew won't read up on this stuff. Samsung needs good PR above anything right now.......

12. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Well said my dude. They can get the confidence back, but they have to be meticulous.

17. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Dude, to have a 7 Plus, and a Note 7 is killer. I love both lines, and enjoy switching up.

36. binyameen

Posts: 43; Member since: Aug 25, 2011

Yeah Man! this combo of 7s is awesome.

40. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Can't beat em.

10. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Doesn't matter in India. Even if note 7 wouldn't have f**ked up, note 8 wouldn't have sold better. Blind followers. These are the recent comments I heard, when I showed them black light bleed "The display looks better on iPhone", when showed QHD and 750P display, "iPhone's display is so clear", when my sister bought S6 last year, "Who buys Samsung now days?". Samsung phones start at $50 dollars in India, iPhone costs around $1000, if you own iPhone you are rich, even if you own latest and greatest from Samsung you still own Samsung.

13. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

Mmmmmmk.

14. NarutoKage14

Posts: 1268; Member since: Aug 31, 2016

Show them this year's Jimmy Kimmel iPhone video. Maybe they'll see how stupid it is to automatically believe everything Apple is better. I loved how some people thought their phone in a different case was magically lighter, brighter, faster, clearer and more magical.

16. kiko007

Posts: 7384; Member since: Feb 17, 2016

Placebo effect really.

25. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

No, you people are foolish to think those are everyday people; they are all actors and stage. Is like reality tv, with no reality.

19. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

The Corvette suffers from the same stigma as Samsung, due to its interior, and being American.

29. phonearenarocks

Posts: 604; Member since: Mar 26, 2015

Stupidest comment I have seen in the recent times. I have a number of Indian IT friends, based on a number of reports and their feedback based on experience looking at phones around their network, Sammy still sells more phones than Apple in price range > $450 there, including the flagships. And are you talking about display? LMAO.

38. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

I guess you haven't seen enough if you find this comment stupidest. More than 450 is tricky number, go somewhere near 800 (latest s, note and iPhone price).

39. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Also IT is a field where you understand specs and prefer functionality over easiness. And I am not sure why you laughing you ass out on.

31. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

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