Apple's Spring Loaded event had hardly got under way when Tim Cook pulled out a surprise. Apple will add a new color to the iPhone 12 and iPhone 12 mini-Purple. Pre-orders for the new Purple models will begin this Friday, April 23rd and the phones will be available one week later on April 30th. The five original colors announced last September for the iPhone 12 and iPhone 12 mini include Black, White, (PRODUCT)RED, Green, and Blue.
Besides the handsets themselves, Apple will be offering a MagSafe Leather Case and Leather Sleeve in Deep Violet and a Silicone Case in Capri Blue, Pistachio, Cantaloupe or Amethyst. Also being added is a Leather Wallet in Arizona. All of the new accessories can be ordered today.
Before making the announcement, Cook noted that the iPhone 12 is the most popular smartphone in the world. This was echoed by Greg Joswiak, Apple’s senior vice president of Worldwide Marketing who added that "the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it."