Two months after its release, demand for the iPhone Air remains low, despite the initial hype.
iPhone Air assembler Luxshare reportedly halted production of the iPhone Air in October. Foxconn, the only other producer, has slowed down production, keeping only one and a half assembly lines running. These are expected to grind to a halt by the end of the month.
This is in line with analyst Ming-Chi Kuo's prediction that Apple would cut down production of the iPhone Air by 80 percent.
The successor, reportedly codenamed V62 internally and originally set for a fall 2026 arrival, is under active development. However, Apple is now having second thoughts about the launch, has delayed it for now, and reportedly reduced the number of engineers working on the iPhone Air 2 as it has yet to make up its mind about canceling it.
Apple is cutting its losses
The iPhone Air was never expected to be a huge seller, and made up only 10 to 15 percent of the total production capacity. With Apple ending production so soon, it looks like the model is doing even worse than the Plus and mini form factors.
When the iPhone Air was first announced, it was the center of attraction due to its sleek design. However, compromises such as a lone 48MP rear camera and a small 3,149mAh battery prevented that appeal from translating into sales.
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The iPhone Air 2 was expected to be lighter, and feature a bigger battery, a vapor chamber like the iPhone 17 Pro, two cameras, and a design revamp. These changes could have removed some of the market hesitancy.
Apple still hasn't cancelled the iPhone Air 2, but has told engineers and suppliers that it's taking the device off the schedule. If it does arrive, the earliest it is expected is spring 2027, when the iPhone 18 and iPhone 18E will also be unveiled.
Would you buy the iPhone Air 2 if it came with a bigger battery and two cameras?
Yes.
37.5%
Only if it's cheaper than the iPhone Air.
20%
No.
42.5%
The third model should sit below the standard iPhone
iPhone 17 | Image Credit - Apple
Apple is struggling to nail the fourth model. The iPhone Air experimented with more than just thickness, yet demand remains almost non-existent. However, its $999 starting price was a little too steep; especially when the $799 iPhone 17 was perceived as a better value because of an additional rear camera and bigger battery. Instead of cancelling the iPhone Air 2, Apple should position it to slot below the iPhone 17 and lower its price.
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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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