Google's focus with the Nexus program has changed over the years as proven by television ads

Google's focus with the Nexus program has changed over the years as proven by television ads
If you were anywhere near a television on Sunday, you might have seen Google's two commercials for the LG produced Nexus 5X and the Huawei built Nexus 6P. Not much was changed from the spot that was used last year to promote Motorola's Nexus 6. In each ad, the phone's features are listed against a backdrop of a turning and gyrating phone.

What is interesting is that the ads seem to confirm that with the Nexus program, Google has lost its way. Originally, the stock Android program was designed for developers. An ad for the Nexus One even mentioned developers, which is something that you wouldn't see now. Consider that back in March 2010, developers with an app scoring 3.5 stars or better, and with 5000 unique downloads, received a free Nexus One or Motorola DROID. Both were stock Android handsets, and a Google spokesman even said at the time, "We hope that offering devices to developers will make it easier for them to create and test great applications." The previous month, Google gave out 70 free Nexus One handsets to developers at the London Android Developers Lab.

Nowadays, the Nexus program has become less developer oriented and instead of showing off the things that Android can do, the Nexus 5X and Nexus 6P have merely become two more competitors for Android manufacturers. Notice how the ads for both the Nexus One and Nexus S concentrate on Android, and say very little about the phones themselves (especially the Nexus S spot). The ads for the new Nexus models are all about the handsets. To put it simply, the focus of these Nexus ads has shifted over the years from the software to the hardware. Which means they have become less an advertisement for Android, and more a commercial to promote the phones.

Check out the ads for the Nexus 6P, Nexus 5X, Nexus One and Nexus S by clicking on the video slideshow below.


source: StealMyGadgets, N2CHD, ">iHackiPods via TheVerge

Related phones

Nexus 5X
  • Display 5.2 inches 1920 x 1080 pixels
  • Camera 12.3 MP (Single camera) 5 MP front
  • Hardware Qualcomm Snapdragon 808 2GB RAM
  • Storage 32GB,
  • Battery 2700 mAh
  • OS Android 8.1 Oreo
Nexus 6P
  • Display 5.7 inches 2560 x 1440 pixels
  • Camera 12.3 MP (Single camera) 8 MP front
  • Hardware Qualcomm Snapdragon 810 3GB RAM
  • Storage 128GB,
  • Battery 3450 mAh
  • OS Android 8.1 Oreo
Nexus One US
  • Display 3.7 inches 800 x 480 pixels
  • Camera 5 MP (Single camera) front
  • Hardware Qualcomm Snapdragon S1 0.5GB RAM
  • Storage , microSDHC
  • Battery 1400 mAh
  • OS Android 2.3.4
Nexus S
  • Display 4.0 inches 800 x 480 pixels
  • Camera 5 MP (Single camera) 0.3 MP VGA front
  • Hardware Samsung Exynos 3 0.5GB RAM
  • Storage 16GB,
  • Battery 1500 mAh
  • OS Android 4.1.2

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless