Do these two new ads for the Apple iPhone 7 and iPhone 7 Plus make you want to buy one?

Do these two new ads for the Apple iPhone 7 and iPhone 7 Plus make you want to buy one?
Apple has released two new ads for the brand new Apple iPhone 7 and Apple iPhone 7 Plus. The first ad, a 30-second spot called Morning Ride, shows a gentleman about to go out on his morning bike ride with the iPhone 7 attached between the handlebars. Earlier, his iPhone told him to expect a thunderstorm in his area. By the time he opens his garage door, it is pouring rain. Time to put the iPhone away in his pocket before it gets wet? Nah, this is the water resistant iPhone 7 with an IP67 certification rating. The phone will withstand the rain even if water damage isn't covered in the warranty.

The second ad is a 60-second commercial titled Midnight. This spot follows a young man making a midnight run on his skateboard while carrying his Apple iPhone 7 Plus. Uh oh, he's skating through the neighbor's sprinklers. Not to worry, the IP67 certification rating means that the phone can be submerged in water up to 3.2 feet, for as long as 30-minutes. And the dual camera setup on the iPhone 7 Plus, just like the single rear snapper on the iPhone 7, delivers quality images in low-light conditions. Our hero can snap away at moths flying around a light late at night, and still produce a fine looking photograph.

The tagline for these series of ads is "Practically Magic." You'll probably see these while watching your favorite prime time shows this coming week. If you can't wait, or you are curious and want to view them now, click on the videos below.





source: Apple (1), (2) via CNET

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

FEATURED VIDEO

83 Comments

1. rick_mobile

Posts: 358; Member since: Dec 13, 2010

No...

56. guests

Posts: 196; Member since: Jun 19, 2016

No, it increases my awareness on how stupid apple is to kill the earphone jack.

69. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

A big NO. As Apple has already mentioned that liquid damage won't be covered in warranty..

61. Unordinary unregistered

Obviously, this is an Android loyalist breeding ground lol.

67. Well-Manicured-Man

Posts: 643; Member since: Jun 16, 2015

The reason I post less and less on this website is because of the what is going on in below comment section. There is no real discussion anymore about tech on this website. It is mainly a group of 20 individuals posting hate to every Apple or Samsung related article. Its horrible. I don't know how PhoneArena plans to survive this way. It is practically impossible to use this website as moderate user that is not a true fan of any brand. Sad.

74. PhoneFix

Posts: 81; Member since: Aug 30, 2016

You don't know how PA survives? Simple.. This site Ape owns :) And more comments then even more monies..

2. ctdog4748

Posts: 797; Member since: Mar 05, 2016

iPhone 7 & 7 Plus are awesome, I'm loving my 7 Plus. Fastest smartphone on the market. Apple FTW.

8. Foxgabanna

Posts: 571; Member since: Sep 11, 2016

Heck yeah! It's crazy how awesome this phone is.

70. submar

Posts: 713; Member since: Sep 19, 2014

NO ONE can beat 3310 in speed test...

3. manojmcn

Posts: 632; Member since: Jul 16, 2015

Love the new iFan feature. Hisssssssssssssss This will make all usb mini fans obselete. Awesome innovation.

4. kiko007

Posts: 7383; Member since: Feb 17, 2016

#Whenyoutrytomakeajokebutfailmiserably

6. darkkjedii

Posts: 30659; Member since: Feb 05, 2011

Ummmmm... That wasn't even remotely funny. If you're gonna troke (troll joke), remember to make em funny.

16. InsertUsernameHere

Posts: 430; Member since: Aug 31, 2014

Hahahahahahaha. /s

57. lyndon420

Posts: 6365; Member since: Jul 11, 2012

Yeah no doubt eh? Hope we all get an official comment from apple on this, because having a fan noise when there is no fan has to be kinda serious wouldn't you think?

5. darkkjedii

Posts: 30659; Member since: Feb 05, 2011

Nope, but they are great phones.

80. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Ads are stupid though. For waterproofing, practically magic (chuckle).

7. John-Knotts

Posts: 380; Member since: Feb 28, 2015

If only they weren't the same boring ass phone. : /

10. kiko007

Posts: 7383; Member since: Feb 17, 2016

What isn't boring?

58. monoke

Posts: 1113; Member since: Mar 14, 2015

Keeping same design language is fine but they should've at the very least reduced bezels. Not only are the plus models a bit too big and uncomfortable for the screen ur getting, it just looks ancient now imo. Baffled by their decision here.

9. Foxgabanna

Posts: 571; Member since: Sep 11, 2016

The iPhone 7 is an amazing device. I use to be a diehard Samsung fan and I decided to switch sides for once and I can see why Apple has the sales numbers they do! Not only does everything work, but I also don't have to deal with: -Lag -Explosions -budget quality apps -I have real time support at the Apple store for any problems I may have. -also covered by Apple care. Apple has made more than a cell phone. They somehow managed to involve emotion with it as communicating with someone feels like the best thing ever with imessage and it's cool features. No offense to Android users, but you should try it sometime. It's pretty awesome.

12. John-Knotts

Posts: 380; Member since: Feb 28, 2015

I just wish Apple weren't so boring.

20. darkkjedii

Posts: 30659; Member since: Feb 05, 2011

That's my thing. Based on what I've started looking for in a phone, they're now kinda bring to me. Still one I could use. But I want a Note for a daily niw.

13. sissy246

Posts: 6884; Member since: Mar 04, 2015

Iphones lag Iphones have cought fire and even killed people. Android has just as good apps. I can walk in to att or call for tech help any time with my att insurance.

15. sissy246

Posts: 6884; Member since: Mar 04, 2015

Oh, and no the adds don't even come close to making me want one.

19. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Shut up sissy you know you want an iPhone, if you weren't obsessed with Apple then you wouldn't even be commenting on this article. Damn you trolls are so transparent.

24. darkkjedii

Posts: 30659; Member since: Feb 05, 2011

You comment on all the Samsung articles, so you're obsessed too. Transparent troll ehhh?

28. meanestgenius

Posts: 21145; Member since: May 28, 2014

Got 'eeeeeemmmmmmmmm!! Lmao! +1 He makes a comment like that, and yet, he comments on every Samsung article.

31. darkkjedii

Posts: 30659; Member since: Feb 05, 2011

LMAO! He set himself up good for that one.

32. meanestgenius

Posts: 21145; Member since: May 28, 2014

Exactly!

73. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

LOL!! I just love it when trolls get owned big time!

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