Only 850,000 BlackBerry branded devices shipped in 2017

BlackBerry Mobile appeared to get things on track last year with the release of two handsets. Both were manufactured by TCL under license from BlackBerry. In April, BlackBerry released the KEYone. Even though it sports a physical QWERTY keyboard, this is not your grandpappy's 'Berry. For example, a fingerprint scanner was cleverly embedded in the keyboard's space bar. Making our list of the most underrated phones of 2017, the KEYone features that fabulous aforementioned QWERTY, and outstanding battery life.

The all-touch BlackBerry Motion

The all-touch BlackBerry Motion

TCL also launched the BlackBerry Motion in October, an "all-touch" handset that had a few firsts for BlackBerry. The Motion is the first 'Berry to have an IP certification rating (IP67), a 4000mAh battery, and a dual SIM tray. Like the KEYone, the Motion features a long battery life.

It seemed that both phones were well-received by consumers, and were sold in 50 countries and offered by more than 110 carriers last year. Many BlackBerry fans expected to see the two handsets help the brand achieve a big turnaround in 2017, and TCL/BlackBerry executives said that the launch of the KEYone was a huge success. With all of that in mind, IDC’s Francisco Jeronimo says that only 850,000 devices carrying the BlackBerry brand were shipped last year. That includes both the KEYone and Motion.

For comparison purposes, another old line name making a comeback is Nokia. The name has been licensed by HMD Global and the latter shipped 4.4 million units during the fourth quarter of 2017 alone. Now that sounds like a comeback. Still, BlackBerry Mobile's Global GM Francois Mahieu made it clear that in terms of reaching consumers, the KEYone was extremely successful since it can be found almost everywhere.


With two new handsets promised for this year, BlackBerry Mobile (TCL) needs to make sure that the public understands that the BlackBerry operating system is no longer in use. With Android inside, there is no app gap like in the olden days. Perhaps raising the marketing budget will help get the word out faster. After all, BlackBerry has been using Android exclusively since November 2015 with the BlackBerry Priv.

source: TheVerge, TechRadar

Related phones

KEYone
  • Display 4.5" 1080 x 1620 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 625, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 3505 mAh
Motion
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 625, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 4000 mAh

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77 Comments

1. libra89

Posts: 2221; Member since: Apr 15, 2016

Isn't this better than the number of Essential Phones shipped?

7. meanestgenius

Posts: 21353; Member since: May 28, 2014

Yep, sure is.

12. Trex95

Posts: 2320; Member since: Mar 03, 2013

Actually a lot better.

15. meanestgenius

Posts: 21353; Member since: May 28, 2014

Yes, much better battery than the Essential Phone, despite what some people initially believed.

19. Venom

Posts: 3015; Member since: Dec 14, 2017

Better phone or better sold? Better phone is entirely subjective because the Essential phone offers some essential things that the KeyONE doesn't and vice versa.

21. MDCHO

Posts: 769; Member since: Jul 28, 2016

Is subjective for both phone. Both phone offer something the other does not. But fact remain that BlackBerry Android phone ship more than Essential Phone.

43. Venom

Posts: 3015; Member since: Dec 14, 2017

Did you so happen to miss the part where I said "vice versa?"

48. MDCHO

Posts: 769; Member since: Jul 28, 2016

No. But I say what I say as point of factual clarification.

57. Venom

Posts: 3015; Member since: Dec 14, 2017

You're trying to justify your unnecessary response to my comment because I clearly said both are subjective to one's opinion. I think you just saw that I commented and proceeded to to just go on and on.

68. MDCHO

Posts: 769; Member since: Jul 28, 2016

If I am trying to justify unnecessary response, then you surely try to justify unnecessary commenting by saying you own phone that you really do not own. I think you just see BlackBerry article post up and leap to make unnecessary comment.

55. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Proud with low number (850K) is a sign of failure.

58. Venom

Posts: 3015; Member since: Dec 14, 2017

A low shipping number at that. The number of sales is probably much lower than that.

69. MDCHO

Posts: 769; Member since: Jul 28, 2016

I suppose you have link to support this statement?

2. Arashmahmoodi25

Posts: 128; Member since: Apr 07, 2017

Time waste

3. KingSam

Posts: 1346; Member since: Mar 13, 2016

They are gaining traction. I think in the end brand perception will determine which manufacturer survives. Just look at blackberry and Nokia rising from the dead on mostly brand reputation.

24. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Nokia gaining traction, BB loosing tracktion

28. MDCHO

Posts: 769; Member since: Jul 28, 2016

BlackBerry Mobile ship almost one million phone. That is good traction for company many people think that BlackBerry brand is dead.

33. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Its a good traction if bb start from 0. Unfortunately, bb freefall in selling device start from 60 million/year to 850K/year

34. MDCHO

Posts: 769; Member since: Jul 28, 2016

BlackBerry do not sell phone anymore. BlackBerry Mobile sell BlackBerry branded phone Now. BlackBerry Mobile start from zero and reach 850k/year. That is good traction. What I just say is truth, whether you accept it or not.

38. meanestgenius

Posts: 21353; Member since: May 28, 2014

Speaking facts, my dude.

51. MDCHO

Posts: 769; Member since: Jul 28, 2016

Thank you, friend.

59. Venom

Posts: 3015; Member since: Dec 14, 2017

More like conjecture.

70. MDCHO

Posts: 769; Member since: Jul 28, 2016

You are speaking conjecture all of the time.

44. Venom

Posts: 3015; Member since: Dec 14, 2017

850K shipped, but not sold. There's a difference.

49. MDCHO

Posts: 769; Member since: Jul 28, 2016

Nobody report sold number, not even Apple. My point stands. BlackBerry Mobile start from zero and is now at almost one million BlackBerry branded phone. That is good traction.

60. Venom

Posts: 3015; Member since: Dec 14, 2017

Lol who said anything about Apple? Remember, blackberry doesn't compete with them. Or is this another case of you changing your tune?

71. MDCHO

Posts: 769; Member since: Jul 28, 2016

Competing has nothing to do with what I say here. You say “shipped, not sold” like only BlackBerry Mobile do not report sold number, but no one, not even Apple, report sold number. Nobody change tune, you just have trouble with comprehension.

4. PryvateiDz

Posts: 443; Member since: Jul 31, 2011

That's not bad considering where Blackberry used to be. You have to start somewhere. No matter how good that product or service is that you release, it's really unreasonable to believe that with your near death amongst competitors that you'd do skyrocketing numbers.

5. jellmoo

Posts: 2530; Member since: Oct 31, 2011

It's a niche device that targets a niche market. It isn't the right choice for most users, dollar to dollar. But for those looking to fill that productivity niche, there isn't anything better.

6. meanestgenius

Posts: 21353; Member since: May 28, 2014

As mentioned above, BlackBerry devices are niche devices for a niche market, and no other devices made fill that niche better than BlackBerry. All things considered, these are pretty good numbers for handsets thought to be dead and buried by so many. Will BlackBerry devices ever outsell the likes of Apple, Samsung, Huawei or even the newly resurrected Nokia brand? No. And they’re not meant to. But they will sell in meaningful numbers for the niche market (Security) that they are targeting. Looking forward to the new BlackBerry devices due out this year.

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