Only 850,000 BlackBerry branded devices shipped in 2017

BlackBerry Mobile appeared to get things on track last year with the release of two handsets. Both were manufactured by TCL under license from BlackBerry. In April, BlackBerry released the KEYone. Even though it sports a physical QWERTY keyboard, this is not your grandpappy's 'Berry. For example, a fingerprint scanner was cleverly embedded in the keyboard's space bar. Making our list of the most underrated phones of 2017, the KEYone features that fabulous aforementioned QWERTY, and outstanding battery life.

TCL also launched the BlackBerry Motion in October, an "all-touch" handset that had a few firsts for BlackBerry. The Motion is the first 'Berry to have an IP certification rating (IP67), a 4000mAh battery, and a dual SIM tray. Like the KEYone, the Motion features a long battery life.

It seemed that both phones were well-received by consumers, and were sold in 50 countries and offered by more than 110 carriers last year. Many BlackBerry fans expected to see the two handsets help the brand achieve a big turnaround in 2017, and TCL/BlackBerry executives said that the launch of the KEYone was a huge success. With all of that in mind, IDC’s Francisco Jeronimo says that only 850,000 devices carrying the BlackBerry brand were shipped last year. That includes both the KEYone and Motion.

For comparison purposes, another old line name making a comeback is Nokia. The name has been licensed by HMD Global and the latter shipped 4.4 million units during the fourth quarter of 2017 alone. Now that sounds like a comeback. Still, BlackBerry Mobile's Global GM Francois Mahieu made it clear that in terms of reaching consumers, the KEYone was extremely successful since it can be found almost everywhere.


With two new handsets promised for this year, BlackBerry Mobile (TCL) needs to make sure that the public understands that the BlackBerry operating system is no longer in use. With Android inside, there is no app gap like in the olden days. Perhaps raising the marketing budget will help get the word out faster. After all, BlackBerry has been using Android exclusively since November 2015 with the BlackBerry Priv.

source: TheVerge, TechRadar

Related phones

KEYone
  • Display 4.5 inches
    1620 x 1080 pixels
  • Camera 12 MP (Single camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 625, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 3505 mAh
  • OS Android 8.1 Oreo
Motion
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Single camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 625, 4GB RAM
  • Storage 32GB, microSDXC
  • Battery 4000 mAh
  • OS Android 8.0 Oreo

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77 Comments

29. BillyBoy

Posts: 59; Member since: Jul 01, 2013

Blackberry with Android is no better than Blackberry with BBOS 10 in terms of sales. Somebody must put them out of misery and tell them to go home.

30. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Perhaps what bb/tcl/alcatel realize know is bb brand is not as highly thought as they think.

37. MDCHO

Posts: 769; Member since: Jul 28, 2016

If what you say is true, TCL would not make new BlackBerry smartphones this year. They are making at least two. This prove you to be wrong.

40. meanestgenius

Posts: 23086; Member since: May 28, 2014

Absolutely true, MDCHO. But guys like him don’t want to hear the truth.

77. MDCHO

Posts: 769; Member since: Jul 28, 2016

Agree with you all the way, Meanestgenius.

66. Venom

Posts: 4116; Member since: Dec 14, 2017

I agree. The BlackBerry name doesn't mean much anymore today.

41. shihte

Posts: 61; Member since: Sep 02, 2013

Chen killed best os ever made see like iphone copying some features of bb10

11. Venom

Posts: 4116; Member since: Dec 14, 2017

Not going to make excuses, but this is a really low number if you ask me especially when it's only the number of devices SHIPPED. Sold is going to obviously be much lower. To put it in perspective, the Pixel phones have sold millions with about the same price point but much better specs than the recent Droidberry phones. Just putting the facts out there.

14. jellmoo

Posts: 2701; Member since: Oct 31, 2011

The KEYone is $500. The entry level Pixel is $650. Not exactly the same price point.

16. Venom

Posts: 4116; Member since: Dec 14, 2017

A difference of $150 doesn't really change the point.

20. meanestgenius

Posts: 23086; Member since: May 28, 2014

Exactly. Not the same price point at all, and not the same market, either.

45. Venom

Posts: 4116; Member since: Dec 14, 2017

$150 is not that big of a price difference. Are you saying the KeyONE isn't a flagship device?

53. MDCHO

Posts: 769; Member since: Jul 28, 2016

I will answer this with obvious answer. He do not say KEYone is not flagship, but it is flagship for different market. Enterprise is a market, whether you believe so or not. The truth does not require your belief to be true. HP Elite X3 is good example of smartphone that is for niche enterprise market. $150 is big price difference for many people. You cannot speak for everyone and say it is not.

54. meanestgenius

Posts: 23086; Member since: May 28, 2014

And there you have it! Couldn’t have said it better myself. Thank you, my dude. #FactsOnFactsOnFacts

64. Venom

Posts: 4116; Member since: Dec 14, 2017

You have to have proof for it to be fact. #MovesGoalpostBackToOrginalSpot

74. MDCHO

Posts: 769; Member since: Jul 28, 2016

As they say, Pot meet the kettle. #TakesGoalpostFromYouBecauseYouUseItWrong

63. Venom

Posts: 4116; Member since: Dec 14, 2017

I never said enterprise wasn't a market, but you can't continue running to the same crutch over and over again after losing the argument. Doesn't work that way. Again for purposes of this argument, $150 isn't that big of a difference.

75. MDCHO

Posts: 769; Member since: Jul 28, 2016

You ignore enterprise market all of the time. Even by saying it is crutch, you are saying it is irrelevant when it is not. You cannot say something is crutch when it really not and think that it is anyway to try and win argument that you lose. It does not work like that. For this argument, it is a big difference. You cannot speak for everyone wallet.

23. MDCHO

Posts: 769; Member since: Jul 28, 2016

You have proof that sold will be much lower? You are only speculating with no proof of this. If there is proof, provide link, please. Nobody provide sold number, only shipped number. By your logic, nobody sell as much as they ship. BlackBerry Android Phone offer things that Pixel do not offer, so term “much better” is subjective. BlackBerry Android Phone also is for niche market, not volume market. By your logic, Galaxy S line sell millions at about same price point as Pixel, but with much better spec than Pixel. Just putting fact out there and not make excuse.

46. Venom

Posts: 4116; Member since: Dec 14, 2017

Obviously they can't sell more than what they shipped lol. Did you honestly just say that? I never said I wasn't speculating, but unless you have the numbers that they refuse to post, then I don't see why it would be wrong. I think you guys can't stop with the niche market excuse now. You can't use that for a crutch. The KeyONE is sold in carrier stores, or at least it was. Niche would be something like Jolla or even OnePlus.

52. MDCHO

Posts: 769; Member since: Jul 28, 2016

Shipped number is estimate given, and not exact number reported by BlackBerry Mobile. So it can be more since number is only estimate. You should know this. Everybody “refuse to post” actual number. Do not act like this something that is not common. Unless you can post actual number, you can be wrong. Niche market is fact, not excuse. Just because you do not like this fact, does not make it any less so. The truth does not need you to accept it for it to remain truth. KEYone is still being sold and it is for niche enterprise market. Even store it is sold in push it towards business customer.

65. Venom

Posts: 4116; Member since: Dec 14, 2017

You literally just said that they sold more than what they shipped out. There's no coming back from that slip up.

76. MDCHO

Posts: 769; Member since: Jul 28, 2016

No, I did not. Comprehension is key.

25. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Its good to see bb release the number. Let see next quarter. I think nokia doing so well, and bb is not as cool as nokia

27. MDCHO

Posts: 769; Member since: Jul 28, 2016

Only kid want “cool” phone. Adult that need to handle business and be productive wants workhorse, not toy. BlackBerry is workhorse. But Nokia is good phone too.

26. GreenMan

Posts: 2704; Member since: Nov 09, 2015

Awesome to see that Blackberry is selling... Ahem, shipping tons.... Wait, what? Only 850,000 units shipped? Wha... What! How am I ever going to... Okay that's enough! In any case, it depends on the revenues. And if Blackberry did better in 2017 compared to 2016 then job well done! Blackberries or any of its services such as BBM etc do not hold an appeal for me at all but to many people they do... Anyhow, Good luck, ol' 'Berry. We had some good time together! G'Day!

9. shihte

Posts: 61; Member since: Sep 02, 2013

They have worse sell numbers with android then bb10 os bravo chen u genius

13. jellmoo

Posts: 2701; Member since: Oct 31, 2011

Blackberry doesn't sell handsets, they only license their software and brand. So it's all profit and no risk. So yeah, the dude's pretty solid.

18. Venom

Posts: 4116; Member since: Dec 14, 2017

That's because their last devices sold poorly. Under Chen. I don't think it's all profit unfortunately.

31. PenTiltoKet

Posts: 552; Member since: May 18, 2016

No risk? They also need someone, that were paid, to make the software. And since they only sell the software/os, they cant charge too much

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