Nokia sold 4.4 million smartphones in Q4 2017, more than OnePlus, Google, HTC, Sony, and Lenovo

Nokia sold 4.4 million smartphones in Q4 2017, more than OnePlus, Google, HTC, Sony, and Lenovo
According to data from research firm Counterpoint, 2017 was a very good year for HMD Global and the Nokia brand. The once-domineering Nokia juggernaut fell from the heavens years ago, but under the helm of HMD Global, the beloved phone brand has managed to sell a whole lot of 4.4 million units in Q4 2017 alone. Doesn't sound particularly exciting when you compare it with the stellar sales of Apple and Samsung, but that's missing the point.

As per Counterpoint's data, in Q4 2017 Nokia sold more phones than most of its rivals, including but not limited to HTC, Sony, Google, Alcatel, Lenovo, OnePlus, Gionee, Meizu, Coolpad, and Asus among all others. These sales have propelled Nokia to owning 15% of the feature phone market and 1% share of the smartphone scene; combined, this gives HMD Global and Nokia a 5% share of the total smartphone market, Counterpoint says, which definitely spells good news for the company.

The most important markets for Nokia in Q4 2017 were the UK, where it's among the three most popular smartphone sellers. However, Nokia's strength really shines when you realize that it's the leading feature phone manufacturer globally and in most European and Middle-Eastern markets which is certainly helping drive those numbers up. 

Well, everyone laughed when the new-generation Nokia 3310 was announced a year ago, but nobody is laughing now!

Now that the feature market is secured, HMD Global and Nokia should probably focus on grabbing a larger share of the smartphone market as it's vital for further building a positive brand image and presence. We're yet to see any new Nokia device in 2018, but with MWC being just around the corner, it's logical to expect a few devices, namely the Nokia 9, the Nokia 7, and an LTE-enabled 3310. 

As we know more, so will you.

source: @neiltwitz via TechRadar



1. deewinc

Posts: 455; Member since: Feb 21, 2013

Interesting. Will make the switch when they up their camera game and give us larger screen devices with less bezels. They seem to like 5.2" screen size.

12. peace247 unregistered

I've never seen a Nokia in wild.....maybe 90% of that stat is from 3310.

2. foreverNOOB

Posts: 160; Member since: Jul 07, 2017

Why tagged LG?? LG wasn't on this list.

3. SyCo87

Posts: 305; Member since: Sep 19, 2013

I think at this point, we ought to start recognizing HMD as a respectable brand. I expect this company to explode once they get their first 18:9's in production.

4. tommy_vercetti

Posts: 34; Member since: Oct 10, 2016

It's HMD just on paper. These are real Nokia devices.

13. Zylam

Posts: 1816; Member since: Oct 20, 2010

Vice City, man those were the days. How's Diaz's mansion going?

20. AmashAziz

Posts: 2923; Member since: Jun 30, 2014

Vercetti set it on fire

21. Zylam

Posts: 1816; Member since: Oct 20, 2010

Didn't he take it over and start living there on his own.

5. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Well, new Nokias are built to last but their software experience leaves a lot to be desired. Demoed budget Nokia 3 and 5 and their performance was simply unimpressive. Now, I'm aware these phones have basic hardware but... Motorola E4 with the same hardware as Nokia 3 simply glides! Very poor performance, especially considering their relatively bloat free nature. Oh well, G'Day!

6. amasog

Posts: 552; Member since: Aug 22, 2013

"Well, everyone laughed when the new-generation Nokia 3310 was announced a year ago, but nobody is laughing now!" How did you know that nobody is laughing?? I am sure there are still who laugh, not at HMD, but at the 3310 phone itself.

7. Seany

Posts: 94; Member since: Sep 28, 2012

I wish they'd release the Nokia 6 2018 version in UK now

9. salami1980

Posts: 80; Member since: Dec 27, 2016

I got myself a Nokia 8, the camera was OK & video recording was nice with the ability to control which mic to use for recording (three mics available), battery life was long enough for day & half, the design remind me by iPhone 6s slick & comfortable to hold ... but But I replace my Nokia 8 with Galaxy A8 2018, for me personally I prefer Samsung UI, the main reasons why I moved from Nokia 8 to Galaxy A8 2018 is the following 1- Nokia 8 Stock Android experience missing so much features. 2- I was unable to turn vibration off when unlocking screen by using fingerprint !!! 3- Half black color screen covers wallpaper sometimes, fixed by changing wallpaper. 4- No way to lock screen without using the power key (the only way), using third party App will stop the fingerprint scanner !!!! 5- Physical/Capacitive buttons, I'm a right hand user & I need the back button to be in the right side, I'd rather an on screen buttons with the ability to arrange them according my needs. 6- I'd prefer the fingerprint scanner to be in the back side. well that's it, I'd love from HMD Nokia to take more care on future for such small issues, the Quality of Nokia 8 & the charger, headphone all was great, but they shouldn't go with fully stock experience, they should provide some Nokia stuff, option & apps.

10. whatev

Posts: 2260; Member since: Oct 28, 2015

Nokia is slowly coming for Samsung to take back its place as it should be

18. Anonymous.

Posts: 423; Member since: Jun 15, 2016

Don't kid yourself.

22. deleon629

Posts: 462; Member since: Oct 04, 2014

Ummm...I think Nokia's gonna need to get into that semiconductor market first...AFTER they find a country's entire army to fund... and literally thrown in a couple refrigerators and "the kitchen sink" while they're at it

14. meanestgenius

Posts: 22043; Member since: May 28, 2014

This is truly some great news! And to really put this in perspective, For the entire year of 2017, HMD has sold 59.2 million Nokia feature phones and 8.7 million Nokia smartphones. There was a lot of doubt from a lot of people, but they've been proven wrong. HMD has had a great year with the Nokia brand, and it will only get better.

16. jellmoo

Posts: 2585; Member since: Oct 31, 2011

Their next challenge is distribution. They have some really nice devices at a good variety of price points (heck, maybe a few too many), but they need to be better at distributing them world wide. Even if it's just through third party retailers like Amazon, HMD should be looking into spreading their devices out through more official (i.e. with warranty) routes.

19. Subie

Posts: 2361; Member since: Aug 01, 2015

I completely agree with everything you just said! Proper availability(in Canada) is the main reason why I couldn't even consider their handsets right now, and I really liked what I saw in the Nokia 7. Maybe in time they'll come around, but right now I guess they're comfortable with their current distribution strategy.

15. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

By all accounts, the 2018 version of the Nokia 6 addresses the main problems from the original. The tiny FP scanner on the home button now goes to the back. Not ideal as I prefer Sony's placement on the right edge. The capacitive buttons are now onscreen and the biggest problem was the CPU, which is now a respectable SD630. Nokia is on its way back to relevance and if this trend of fixing problems continues, they'll be there sooner rather than later. Now, if they could only find a way to lose their Lumia design language.

17. sks1969

Posts: 108; Member since: Mar 04, 2012

I have the Nokia 8, I would definitely recommend the brand, antenna performance, pure Android, consistent battery performance, excellent build quality and timely updates are the main reasons

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.