AT&T promo for certain DirecTV subscribers includes a free Apple iPhone 6s and 50% off five more
AT&T says that customers can use this sale to buy "any iPhone in the 6s family," but the bill credits they receive will only cover the 16GB iPhone 6s. The DirecTV customer buying the iPhone units will receive their discounts via 30 monthly bill credits using the AT&T Next 24 installment plan. Customers must open a new wireless account to take advantage of this offer.
The idea behind the deal is the same idea that drove the carrier to make a bid for DirecTV back in May 2014. The transaction closed earlier this year with the final price amounting to $49 billion. AT&T is trying to get the 15 million DirecTV customers who don't subscribe to AT&T to join the wireless carrier. At the same time, there are 20 million AT&T subscribers who don't use DirecTV. This is a huge cross-promotion opportunity that could generate new customers for both businesses.
And the deal could also reduce iPhone 6s inventories at the nation's second largest carrier. We are closing in on the time of the year when consumers interested in the iPhone start to hold out for the next model. But giving away an iPhone 6s and selling up to five more for half off will surely help AT&T reduce the number of handsets sitting on warehouse shelves.