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Supply catching up to iPhone 4S demand: wait just 3-5 days

Posted: , by Scott H.

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Supply catching up to iPhone 4S demand: wait just 3-5 days
Hoping to order a shiny new iPhone 4S this week? Your wait just got a little shorter, as Apple has reduced the shipping time to 3-5 days. Obviously that means less waiting, but it also means that the supply of iPhone 4S’s is catching up to demand as the holiday shopping season recedes into the past.

The iPhone 4S broke records when it went on sale last quarter, resulting in an unprecedented number of sales that may have topped 30 million units. As we reported, those sales helped propel Apple to large market share gains in the U.S. over the last 100 days.

In addition to monster U.S. sales, Apple also increased the speed of its international rollout of the iPhone 4S. There has been some disagreement as to whether Apple also attempts to manage inventory in such a way as to maintain some scarcity, but when you sell more units than any other phone we’d have to say that you probably don’t need to generate scarcity. Of course much pent up demand for the iPhone 4S was met over the holiday shopping quarter, so it’s probably to be expected that sales numbers will decrease quarter on quarter in Q1 2012.

Apple is expected to release an iPhone 5 model in Q3 this year, but of course the rumor mill has already started and will likely grow to ludicrous proportions in the months leading up to an announcement. Between competing with newly announced Android and WP7 phones, and competing against consumers’ expectations of a completely overhauled iPhone 5, it will be interesting to see how iPhone sales trend the next three quarters, although one way or another Apple will certainly sell a boat-load of them.

source: electronista via tuaw

7 Comments
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posted on 18 Jan 2012, 13:53 6

1. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


First. iPhone 4S is always in hot demand.

posted on 18 Jan 2012, 21:36 3

6. denmcdon (Posts: 88; Member since: 07 Jun 2009)


Good phone but screen is too f**kin small.Took it back got a 4.3 inch phone ill try again with the 5 if its got a bigger screen.

posted on 18 Jan 2012, 14:31 2

2. godsarmylds (Posts: 36; Member since: 05 Mar 2010)


Thank goodness android didn't make one phone that have to be manufacturing 600,000+ a day to keep up their demand. Thank goodness they thought that out

posted on 18 Jan 2012, 14:53 2

3. c.hack (Posts: 496; Member since: 09 Dec 2009)


Good planning is keeping their demand down. lol

posted on 18 Jan 2012, 16:03 1

4. supaman21 (Posts: 43; Member since: 14 Sep 2011)


Where I work we've had at least 60 iphones 4s' for the longest, not that high in demand....... Besdides, its not hard to be sold out when there are only 2 to sell..... The 2 color, 3 size game is a genius move though....... The "1" theyre looking for looks outta stock everywhere so they think its a hot item

posted on 18 Jan 2012, 19:48 2

5. stealthd (Posts: 932; Member since: 12 Jun 2011)


Maybe your store sucks.

posted on 19 Jan 2012, 11:12

7. supaman21 (Posts: 43; Member since: 14 Sep 2011)


Nothing sucks like your girlfriend though...... Now are we done with immature comments??

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