The iPhone 4S broke records when it went on sale last quarter, resulting in an unprecedented number of sales that may have topped 30 million units. As we reported, those sales helped propel Apple to large market share gains in the U.S. over the last 100 days.
In addition to monster U.S. sales, Apple also increased the speed of its international rollout of the iPhone 4S. There has been some disagreement as to whether Apple also attempts to manage inventory in such a way as to maintain some scarcity, but when you sell more units than any other phone we’d have to say that you probably don’t need to generate scarcity. Of course much pent up demand for the iPhone 4S was met over the holiday shopping quarter, so it’s probably to be expected that sales numbers will decrease quarter on quarter in Q1 2012.
Apple is expected to release an iPhone 5 model in Q3 this year, but of course the rumor mill has already started and will likely grow to ludicrous proportions in the months leading up to an announcement. Between competing with newly announced Android and WP7 phones, and competing against consumers’ expectations of a completely overhauled iPhone 5, it will be interesting to see how iPhone sales trend the next three quarters, although one way or another Apple will certainly sell a boat-load of them.
source: electronista via tuaw