Nielsen's Q4 numbers are out, Apple seen with huge boost thanks to the iPhone 4S launch

Nielsen's Q4 numbers are out, Apple seen with huge boost thanks to the iPhone 4S launch
We see it every year with the launch of a new iPhone model, and last quarter was no exception. Apple has gained north of 20% market share for the October-December period, with its logo on 44.5% of smartphones sold in the US in Q4.

This is almost the percentage of Android handsets sold the last quarter, which stands at 46.9%, a dive from over 60% in the beginning of October.

Roughly the same numbers were listed in the NPD analysis last week, so the boosted iOS market share claims now come from two reliable sources. What is more, even though Symbian still reigns installed on the most smartphones worldwide, the global reports show significant boost in iOS market share for Q4 as well.


The initial excitement usually wears off after a quarter, so we will probably see Android handsets ramping up again until the summer, when the next iPhone lands, but for now the two leading contestants are very close, and together hold more than 90% of the US market.

The other mobile operating systems suffered from the iPhone 4S launch and the Android dominance, with RIM diving from 7.7% to 4.5% of the recent acquirers market share at the end of the quarter.

via Engadget

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36 Comments

1. arcq12

Posts: 733; Member since: Oct 13, 2011

all about hype.. thats all..

12. andro.

Posts: 1999; Member since: Sep 16, 2011

Hype and the fact that so many ifans were fooled into upgrading from the iphone 4 to the 'new' iphone because of a 'new' feature called siri. They say sheep are easily lead and it seems apple is a sheep dog guiding them with angry blood dripping bared teeth

18. c.hack

Posts: 614; Member since: Dec 09, 2009

Typical mindless droidlet troll post - never used an iPhone but knows all about it.

23. andro.

Posts: 1999; Member since: Sep 16, 2011

I work for a mobile network so have used,worked with and in many many cases with dumb ifan customers I have demoed,fixed and/or set up many iphones for commerical and business use for years now,your mindless ifan claims have no foundation and only make you look even more stupid. It seems some sheep can be more stupid than others

28. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@andro. Wow. Such agression towards iphone users. I wonder why? Lol. You said you work for a mobile network. Why weren't you able to convince those people to get an android phone instead? Don't tell me that you're not smart enough to convince those people :)

27. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@andro. A lot of ip4s adopters are new iphone users, not upgraders. Don't be bitter :)

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

all of apple's gains came from BBs loss. Android still gained in the market regardless. By the End of Q1 into Q2 and Q3, apple will level out and start to drop again while android does its steady climb.. then Q4 apple will get its bump on the new phone and the process will start all over again.

4. iKingTrust

Posts: 716; Member since: Jul 27, 2011

hater

5. iKingTrust

Posts: 716; Member since: Jul 27, 2011

what company do you have stocks in?

21. iKingTrust

Posts: 716; Member since: Jul 27, 2011

I didn't think so

26. remixfa

Posts: 14605; Member since: Dec 19, 2008

actually I invest in tech quite a bit. btw, how is play calling the ACTUAL HISTORY of both of their sales trends... hating? omg.. its remix.. we must blind attack without reading comments first!! lol

31. Paden

Posts: 262; Member since: Jul 07, 2011

It's not blind attacks. You're just annoying.

3. iKingTrust

Posts: 716; Member since: Jul 27, 2011

i-Sh33p BABY. I love APPLE. Im not a sheep though. I Jialbreak s**t

6. drahmad

Posts: 480; Member since: Aug 20, 2011

thats amazing

7. arcq12

Posts: 733; Member since: Oct 13, 2011

@drahmad You look like Yaser Arrafat.. lol

8. c.hack

Posts: 614; Member since: Dec 09, 2009

Not surprising. Apple fixed many issues by including decent notification, task-swapping that is as good or better than Android, and speed. The 4s is more responsive than any Android phone I have seen. Now if the iPhone would only include decent GPS.

25. Whateverman

Posts: 3295; Member since: May 17, 2009

The notification on ios sux on my iPad! Maybe it looks better on the iPhone since its a smaller screen, but pulling that tiny little tab down on this huge screen makes it look very beta and out of places.

9. arcq12

Posts: 733; Member since: Oct 13, 2011

@c.hack what Android did you compare it too? was it the G1? lol

17. c.hack

Posts: 614; Member since: Dec 09, 2009

Actually, the Bionic and Razr. But its so hard to tell because their screens are so pixelated they are unreadable much of the time.

10. darac

Posts: 2156; Member since: Oct 17, 2011

PA, fix your statements - this is not a current share of all the smartphones in the US. It's the share of smartphones sold during the Q4 ONLY.

13. Daniel.P

Posts: 127; Member since: Jul 14, 2011

Fixed, thank you.

11. darac

Posts: 2156; Member since: Oct 17, 2011

..and it basically means that android phones overall were still selling more than the iphone, in the Q4 US market.

16. c.hack

Posts: 614; Member since: Dec 09, 2009

That's what RIM kept saying as their market share was dropping.

20. ReturningToNokia

Posts: 130; Member since: Jul 09, 2011

It's pretty easy to do when 95% of those Android devices are sold under $50.

29. remixfa

Posts: 14605; Member since: Dec 19, 2008

bad arguement since the 3gs has been $50 or free for over a year now and until the i4s launch, it made up nearly 50% of Apple's sales. The majority of android phones sold are middle high to ultra high end. They make these neat "most sold" lists. Has all that info in it. :)

32. Paden

Posts: 262; Member since: Jul 07, 2011

The free 3GS is for an almost 3 year old phone for one carrier. There are countless free Android phones on almost (if not) every carrier.

14. Slammer

Posts: 1515; Member since: Jun 03, 2010

As an older poster in this and other forums, I want to ask why this generation is so hyped up on Apple? This is a thirty year old company that almost went belly up not too long ago. Their DNA has not changed. They want to remain proprietary and in control of everyone's experience. Is this generation so in love with Apple, that they have lost touch with how Apple operates? This question goes out to the media and the editors of these forums as well. Our generation worked very hard to get our point across to this company, that no matter how good their product was, we were not going to be told what we could have, what we couldn't have and when. This generation has now created one of the wealthiest monsters in the world in just a short time by buying into the hype. For a company to go from almost extinction to one of the wealthiest companies in the world in such a short time, means someone is making sacrifices. Guess who that is. If this were oil companies we were talking about, people would be complaining about the record profits being made. John B.

15. c.hack

Posts: 614; Member since: Dec 09, 2009

Welcome back to planet Earth. Have you heard of cell phone companies? Verizon? AT&T? Sprint? If you have a chance, tell them how you will not tolerate locked down proprietary standards. Ask them why their 3G and even now their LTE frequencies are not inter-operable. Ask them why their "open" Android phones have locked boot-loaders. Ask them why "open" Android phones cannot delete their crapware. Ask them why it took them a year to roll out Gingerbread to their phones. Why do all my phones have the word "Verizon" plastered across the front like an ugly billboard? If you are trying to get away from "proprietary and in control of everyone's experience" you should stay away from the US cell phone industry. At least Apple has managed to keep their crapware and logis off the iPhone (to be replaced with Apple's crapware though). Apple is the only manufacturer right now that has stood up in any way to the cell phone oligopoly.

33. Slammer

Posts: 1515; Member since: Jun 03, 2010

Your comment appears more impractical than mine. To allow Apple's dictation in the industry to drive up the costs and the reorganizing of price plans as well as eliminating aggressive offerings for subscribers, seems more of a hinder to consumers and only worsens the control from the carriers. The very same thing you tried to justify as an argument against what I said. The industry was just starting to be more generous in their offers vs pricing. Since the popularity of the iPhone and Apple's crude dictation in demands, we have seen much of these things recede. Ignoring these things just to eliminate crapware, is shortsided and precludes more detriment in the long run. I want lower prices and more choices. Not the other way around which Apple's products seem to have brought to this industry. It is one thing to hope and wish for Apple to become dominant. It is another to thing to question whether they should. As an ex Apple fan, I'm pretty sure I know what I'm talking about here. This is the same practice they tried to pull years ago until we had enough. John B.

19. christianqwerty

Posts: 467; Member since: May 05, 2011

I don't understand why you guys are all mad that apple is doing good.

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