Amazon puts the rarely discounted Apple Watch Ultra 3 on sale at a cool $100 off
For the first time in 2026, Apple's latest and greatest rugged smartwatch is discounted by $100 from its $799 list price.
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This is probably the best smartwatch an iPhone user can buy in 2026. | Image by PhoneArena
Which one of the three should you choose? I actually don't have a blanket recommendation to make right now, as your decision obviously depends on your personal preferences, but I can tell you that the Apple Watch Ultra 3 is just as eye-catching and robust in all versions, shining as far as screen quality, overall performance, and long-term durability are concerned.
Compared to the non-rugged Apple Watch Series 11, which curiously enough has been marked down by $100 from a much lower regular price of $399 many times before, this bad boy rocks a significantly brighter Always-On Retina display, as well as a heftier battery and considerably better water resistance that makes it ideal for snorkeling, scuba diving, and high-speed water sports in addition to good old fashioned swimming.

The Apple Watch Ultra 3 can obviously monitor a lot more than your outdoor walks. | Image by PhoneArena
And yes, the superior 42-hour battery life in "normal" use (or 72 hours in a special Low Power Mode) makes the Apple Watch Ultra 3 a little chunkier and overall bulkier than the Series 11, but that's nothing an adventurer like you can't handle, right? Not when you can save a rare $100 and get advanced satellite communications on your wrist in addition to 4G LTE and 5G connectivity totally independent from your iPhone.
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