With no design change, less than 10% of iPhone owners plan to upgrade to the iPhone 7 this year

With no design change, less than 10% of iPhone owners plan to upgrade to the iPhone 7 this year
Back in May, a report out of Taiwan suggested that for 2016 Apple had placed an order in the range of 72 million to 78 million units for the Apple iPhone 7 and Apple iPhone 7 Plus. It would appear that Apple was being overly optimistic about demand for the new iPhone in the face of some reports that suggest that the new models might not sell like hot cakes this year.

Part of the reason for this pessimism is the lack of a killer new feature on the phone. Apple's game plan for 2016 is addition by subtraction. Removing the 3.5mm earphone jack means that the iPhone 7 could be thinner. Or, Apple might use the extra room to add a larger capacity battery to the device. KGI Securities analyst Ming-Chi Kuo, known for his highly accurate calls on Apple's mobile products, said back in April that the iPhone 7 won't have any attractive selling points.

A survey conducted by Quartz found that less than 10% of iPhone owners will upgrade to the next iteration of the device if the model is not re-designed, as is likely. Nearly 80% will not buy the new iPhone 7 if it looks like the current model, which leaves about 10% not so sure what they are going to do.

There also has been talk about Apple extending the life cycle of an iPhone from two-years to three-years. A survey found that 34.4% are likely to change their personal upgrade cycle to match Apple. 30% are not likely to follow Apple. The survey covered 525 adults who own an iPhone. They were questioned from June 21st to July 5th, 2016.

With 60% of iPhone owners believed to be using an iPhone model older than 2014's Apple iPhone 6, perhaps there is some reason after all for Apple to expect a huge opening quarter of sales for the iPhone 7. On the other hand, we could see many of those 60% decide to ride things out just one more year. That will allow them to wait for the wholesale changes Apple is likely to make to the iPhone next year, to celebrate the tenth anniversary of the device.


source: Quartz via CNET

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

FEATURED VIDEO

52 Comments

1. galaxynote7isboss

Posts: 4; Member since: Jul 17, 2016

My condolence to those 10% who not yet wake up

2. aegislash

Posts: 1472; Member since: Jan 27, 2015

My condolences to you for fanboying over a phone that hasn't even seen an official reveal yet.

19. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

>No design change >Missing 3.5mm headphone jack

75. mahima

Posts: 727; Member since: Nov 20, 2014

as long as it has apple logo...

76. Doakie

Posts: 2478; Member since: May 06, 2009

I don't believe this poll at all. I think iPhone owners are barking that they won't buy it if there's not any change, then when it actually comes out they'll end up buying whatever Apple puts out without any question. Let's just be real, if you're into the iPhone then you'll always be into the iPhone. Android isn't really an option. I tried iOS and I just couldn't deal with the lack of a file system and all that training wheel BS. You're either computer illiterate, or you're literate. And if you're really into tech the iPhone is too locked down.

78. trojan_horse

Posts: 5868; Member since: May 06, 2016

Yes, the restricted nature of iOS is what makes me avoid it. But I use Mac OS X, though...

38. FriendlyFoe09

Posts: 82; Member since: Jan 09, 2012

The poll is not accurate. Since it was only made in this site. Only a small percentage of people who own Iphones actually visit this site and spend the time to vote or even post comments.

50. Unordinary unregistered

This site is worse than the YouTube comment section when it comes to brainwashed sheep. Mention iPhone or Apple here, and the herd comes running lol. If anyone wants unbiased and open communication between other Techies, go to the Android subreddit (Reddit.com/r/android). Seriously, you won't lose braincells over there like you do here. BAAAAaaaaAAaaAaaaaaaA

51. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

lol duh. Comments + Articles = Seth Rollins winning WWE heavyweight

84. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Hmm, brainwashed sheep who the poll states less than 10% of will get the iPhone 7? You're a bit slow aren't you? It's the rabid Samsung fanboys who are by far the biggest sheep, so many of you in that crew though of course you can't see it...

59. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Sounds like you missed this: "A survey conducted by Quartz found that less than 10% of iPhone owners will upgrade to the next iteration of the device if the model is not re-designed, as is likely"

89. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I didn't miss anything. How are iPhone owners sheep if many won't buy the next generation unless it's re-designed? Unlike so many here saying they're buying the Note 7 before it's released - Android sheep.

91. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

Lol... Look at Note 7 first... Even Apple Sheeps are getting tired of iPhones. And Non Samsung Fanboys are loving S7 and Note 7. And Apple fanboys were the one blaming Samsung for design each time. Appple Buyers generally buy it to prove their class and Status (Atleast in India) and when Apple has started repeating, they have to feel bad.

103. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Uhm, I wasn't responding to your comment...

79. IT-Engineer

Posts: 530; Member since: Feb 26, 2015

Hey take it easy on the 10%. Perhaps they are upgrading from iPhone 4s or 5 which are rendered useless after the IOS 9 upgrade that slowed these phones down and made them full of lag. I know because my mother in law has the iPhone 5. Man it lags as hell.

85. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Well I get the beta releases and there are no lag issues with the latest one, the one where they're tidying everything up for the last public iOS release for many older devices - I have it on my 5 year old iPad 2 and it's very smooth. Seems everyone here with an "engineer" title has a mother/sister/mother-in-law with an iPhone that sucks, coincidence? Maybe if you've "seen the light" of Android you should help those silly females out with their choices, since you're engineers and all that... ;)

92. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

Give me your email. I will send you a video on ip5s lagging that my friend shot.

96. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Wait for the final version of iOS 9 - I've got the beta and it's miles better than previous, the last few beta updates have been all about optimisation for the older devices as it'll be their last update.

101. marorun

Posts: 5029; Member since: Mar 30, 2015

Some ppl just dont see or care for the lag you probably one of those. Want to know the number one reason ppl change iphone to newer model where i work? Horrible battery life after OS update and massive slowdown or lag. Those are the main reason. Lets me give a simple example. I dont mind if a game run at 30 fps on my computer or ps4 but others cant live with thats and dont want anything under 60 fps because otherwise its lag too much for them. So lag is in part question of perceptions.

3. blingblingthing

Posts: 936; Member since: Oct 23, 2012

Addition by substraction. Lol

4. Iphone7Proalltheway

Posts: 1; Member since: Jul 19, 2016

LOL idiots, do they not understand that Apple is superior in every way?

8. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

Don't get your hopes to high!!

11. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

Oh did you read the pro 7 wasn't going to be panned out?? Sorry sniff sniff will be the same Sh.t as 2015 and 2014 and beyond get a Samsung note 7 that 7 is confirmed S7 S7 edge note 7 that's a 777 win for Samsung not Apple

65. bigsimpd

Posts: 163; Member since: Jan 13, 2012

I will say I switched from Android to Apple last year and haven't regretted it one bit had the Galaxy6 edge was straight garbage made At&t give me a phone that works that's where the Iphone 6 plus came in love it awesome battery charged my wife Note 5 the other night was at 100% when we went to bed woke up it was at 60% guess someone snuck in and used it while we were sleep lol

102. marorun

Posts: 5029; Member since: Mar 30, 2015

Not because samsung device fail thats all android do. Lg g5 here go to sleep 100% wake up at 96 to 98%.

5. Papa_Ji

Posts: 827; Member since: Jun 27, 2016

The end of Apple.....Just like NOKIA and BLACKBERRY.

12. darkkjedii

Posts: 30953; Member since: Feb 05, 2011

You continue to post the dumbest stuff.

13. Papa_Ji

Posts: 827; Member since: Jun 27, 2016

I can smell your burning a$$....

99. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

It is the end of Apple... Tim is flushing down the toilet, just like the tidie bowl man

68. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

No not BB!! The priv is a far better device of Apple only difference is apples overrated price and logo

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.