Apple orders 72-78 million iPhone 7 devices this year, significantly above analyst estimates

Apple orders 72-78 million iPhone 7 devices this year, significantly above analyst estimates
Tim Cook previously said the next iPhone would include things "you just don't even know you need today", which we assumed was the usual Apple marketing at work. Cook obviously has to give quotes to hype up the next iPhone, but it looks like Apple really does believe this year's device will be a huge seller based on production reports.

According to a report from Taiwan, Apple has ordered between 72 and 78 million iPhones to be produced by the end of the year. This is a huge number of iPhone 7 handsets and far more than was expected of Apple. Wall Street had predicted Apple would ship somewhere around 65 million iPhone 7 devices by the end of the year. Why Apple is exceeding estimates by so much is still a mystery, especially since the biggest changes to the design of the iPhone aren't expected to come until 2017. 

The current rumors say the iPhone 7 will look largely the same as the iPhone 6 and 6s, but with slight alterations to the antenna lines. Under the hood, there will be the usual speed upgrades, a rumored dual-camera system, and even a 256GB storage model. There have also been rumors of wireless charging for the iPhone. 

None of these things really add up to features "you don't even know you need", nor to an overall package that would push as many units as Apple has reportedly ordered. So, there may be something else going on. Maybe something in the pricing scheme? We'll have to wait and see. 

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28 Comments

1. nctx77

Posts: 2540; Member since: Sep 03, 2013

I don't remember exactly, but I think he was referring to future iPhones, not necessarily the next iPhone. Journalism at its best!!

19. flavius22

Posts: 218; Member since: Aug 23, 2015

First try to remember.

29. sgodsell

Posts: 6656; Member since: Mar 16, 2013

Wireless charging is something you don't know you need. It's great on the Samsung S6/S7, and a number of others. Once you use it it's great. Now furniture places like IKEA sell side tables with wireless charging. It's very convenient. As far as ordering more iPhones than expected, this makes sense. If they don't sell them in 2016, then they can sell what's left over in 2017. Besides the more a company makes, then the lower your cost per unit.

2. Martineverest

Posts: 521; Member since: Oct 27, 2015

Tim cook must be using Google daydream vr.... If he thinks iPhone 7 will break records, her should wake up asap

7. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Their line of thinking is probably that since less people bought the 6S compared to the 6, then the 7 is going to be the same number of people due for an upgrade (something that doesn't exist). Their play with the SE showed they have less understanding of the market than they let on.

3. Martineverest

Posts: 521; Member since: Oct 27, 2015

Tim cook must be using Google daydream vr.... If he thinks iPhone 7 will break records, her should wake up asap

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

If they did order that many, it may take them all 4 quarters to sell them all.

8. kiko007

Posts: 7391; Member since: Feb 17, 2016

If HTC, Samsung,LG, and Sony ordered this many units it would take them 4 years to sell out lol. Those 72 million units will probably be sold out by Q3 of next year.

14. darkkjedii

Posts: 30715; Member since: Feb 05, 2011

If it's enough of an upgrade, that number will be met, though not quickly. You'll have your early adopters, but software stability will fuel sales. Apple has been having software woes, and that might make some play the waiting game.

15. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

Samsung probably not, but true for the other 3, I doubt Sony sold that many xperia z series all together z1-z5 including compact and ultra

30. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

They don't have to order as they actually make their own phones.

5. Commentator

Posts: 3722; Member since: Aug 16, 2011

Should be interesting to see the response here: commenters generally tend to critique both analysts AND Apple, so whose side will they choose? The one that predicted 65 million units or the one that predicted 78 million units?

6. Eraman

Posts: 161; Member since: Dec 13, 2015

It's good to order big numbers, but just remember what I'm saying, Apple iPhone will lose the market to Android phones. Love it or hate it, this is the truth. I'm believing that Apple will sell 180~220 million iPhone during the 2017. And it will report a lower number than 50 million for this quarter Q2/2016.

9. kiko007

Posts: 7391; Member since: Feb 17, 2016

Q2 reports are already in: 51.2 million units sold. And the numbers you listed are already the varying estimates of iPhones sold each year, so them losing market share means nothing honestly. As long as they still take 90% of the mobile profits, no amount of Android market share will sway the premium segment.

17. Eraman

Posts: 161; Member since: Dec 13, 2015

I know that the iPhones sold last quarter are 51.2 down YoY by 17% nearly and that number will slide again for this quarter. And I'm ok with you, the company still rich and win a lot. But the good days will end soon

31. k4ever

Posts: 240; Member since: Oct 08, 2014

What was the number of Samsung phones sold in the same quarter? Wasn't it something like 85 million?

16. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

Not really losing, it seems prettyuch the same, could even gain a bit because Apple products are still not sold in lots of developing countries while Android is already there. Then again, the price may sway away lots of customers there

10. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Let's see if Apple will need to resort to giving away free VR headsets or a free smart watch or a free TV or multiple BOGO deals, in order to move the product.

11. kiko007

Posts: 7391; Member since: Feb 17, 2016

I see what you did there you sly dog you ;D.

18. jmill75

Posts: 121; Member since: Jul 22, 2009

Or you could look at it like this. If you want iOS then you have zero choice. Iphone it is. Great thing about Android is you have choice. So yes, Android OEM's must get clever to push their product. Add more devices with iOS on it and guess what, all the sudden Apple aint the top dog. But Apple is not about choice or the customer so you either like what they offer or GTFO.

21. kiko007

Posts: 7391; Member since: Feb 17, 2016

I kinda agree with some of what you said. It's essentially one OEM vs 1000 OEMs. Android has a plethora of benefits in the choice department. I wouldn't agree with Apple not catering to their customers though, they simply do it in a different way. They do so through reliability + service, while Android does it value + specs. They have two different appeals for consumers to choose from. I prefer reliability + service. That may not be your cup of tea so too speak, but I as a consumer gladly endorse my decision. However, if IOS came on HTC 10 hardware, I'd rejoice :D.

32. ColinW

Posts: 412; Member since: Jun 04, 2014

I disagree with the reliability and service. iPhones are not the most reliable pieces of hardware or smartphones and when they go wrong are expensive to repair. IOS is certainly not reliable with upgrading a nail biting process and each major upgrade brings a plethora of problems and update after update to fix them. As for service it may be easy if you live near an Apple Store, but most phone users do not. In many parts of the world repairing an iPhone is a long drawn-out, frustrating and expensive experience.

28. Iodine

Posts: 1470; Member since: Jun 19, 2014

Like samsung does ? I don't think so.

12. sissy246

Posts: 6910; Member since: Mar 04, 2015

I don't see them selling that many this year because the Iphone 7 will not have many changes. I think the iphone 8 will be there money maker.

13. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Just telling it like it is, even Samsung doesn't believe the S7 can stand on its own merits, hence all the artificial propping it up in order to achieve sales. Though to be fair, Samsung knows they will not make much profit on the S7; it's their proverbial hail Mary pass, and if the Note 6 is a big seller, it might just have worked.

20. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Like jmil said above, Apple doesn't have to do.pete with anyone else in their platform, if you want iOS, you buy an iPhone, period. If you want Android, there are multiple OEMS selling devices with Android on them. So they need to do more to get people to buy their product. It's similar to Tesla. If you want a Tesla, you're going to pay a premium because there are very few places selling them and they only sell electric cars, so they're able to name their price. If you want a Ford, you'll most likely be able to find different places selling them for very different prices, some dealers are premium and can get better incentives and therefore a lower price. The Android market is cutthroat, the iOS market is not.

22. quakan

Posts: 1418; Member since: Mar 02, 2011

"Why Apple is exceeding estimates by so much is still a mystery, especially since the biggest changes to the design of the iPhone aren't expected to come until 2017." Maybe the expectations for iPhone 7 are wrong. Rumors are just rumors until something actually solidifies.

25. Ahovking

Posts: 711; Member since: Feb 03, 2015

I hope they crash and burn.. they don't deserve to sell anything near 50 million, let alone 70 million.. with their current joke of a "design" and their abandoning of "traditional Apple" for a more android clone Apple.

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