Samsung CES 2018 press conference liveblog

A lot of great companies are using the CES 2018 stage to reveal their newest products, but even in this crowded and busy space, Samsung stands tall as one of the true juggernauts in the consumer electronics industry. Needless to say, the company is right here and ready to showcase its latest innovations to the world: from ginormous QLED TVs, to smart fridges, to — hopefully — a new smartphone or two.

Truth be told, we all know Samsung is going to leave the big smartphone announcements for next month's MWC, but hey, that doesn't mean we can't have some fun with all the shiny tech it's going to announce here at CES, right? Plus, who knows, we may still see a little something on the mobile front!

Welcome to our Samsung CES 2018 liveblog! Below, you'll find our live update tracker, where we'll be updating you with text and image posts as Samsung's press conference progresses. And here are the start times:

EVENT START TIME: 2 PM Pacific | 4 PM Central | 5 PM Eastern | 10 PM GMT | 11 PM CET