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Secondly, OnePlus has shifted from its old “guerrilla marketing” tactics, which relied on viral posts, controversial giveaways, word of mouth, and a dreaded invite system that made the phone feel exclusive, to more mainstream methods of promoting its phones — special promotion events, deals with fashion stores, and even well-thought-out video ads.
What we have now is a barrage of four new video commercials, which popped up on OnePlus' YouTube page over the last few days. The one we found most amusing is the “perfect phone for students” ad, but you can check out the other ones as well — one continues the #ShotonOnePlus Adventures series, the other highlights the OnePlus 5's improved vibration motor, and the last one showcases the reading mode.
What do you think of these?
