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OnePlus launches a barrage of ads, lets us know why the OnePlus 5 is the best phone for students

Posted: , by Paul K. Paul K.

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OnePlus launches a barrage of ads, lets us know why the OnePlus 5 is the best phone for students

OnePlus is a company that made a name for itself by focusing on just one product — its “flagship killer” phone, with top-notch hardware and unbelievably low price. However, this year, there are a couple of things that are a bit different. Firstly, the OnePlus 5 — the company's 4th flagship — is not as cheap anymore. It's still affordable, compared to other flagships, as it starts at $479, but nowhere near as alluring as the $300 OnePlus One.

Secondly, OnePlus has shifted from its old “guerrilla marketing” tactics, which relied on viral posts, controversial giveaways, word of mouth, and a dreaded invite system that made the phone feel exclusive, to more mainstream methods of promoting its phones — special promotion events, deals with fashion stores, and even well-thought-out video ads.

What we have now is a barrage of four new video commercials, which popped up on OnePlus' YouTube page over the last few days. The one we found most amusing is the “perfect phone for students” ad, but you can check out the other ones as well — one continues the #ShotonOnePlus Adventures series, the other highlights the OnePlus 5's improved vibration motor, and the last one showcases the reading mode.

What do you think of these?

7 Comments
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posted on 05 Sep 2017, 07:36 3

1. sip1995 (Posts: 1717; Member since: 07 Feb 2014)


As a student I find this offensive.

posted on 05 Sep 2017, 10:03

6. KingSam (Posts: 626; Member since: 13 Mar 2016)


That Oneplus sticker on the MacBook. They just had to.

posted on 05 Sep 2017, 07:49

2. libra89 (Posts: 1012; Member since: 15 Apr 2016)


Loved the reading mode one!

posted on 05 Sep 2017, 08:27 1

3. Panino (Posts: 60; Member since: 13 Aug 2015)


Hi Paul K., title has a mistake "The prefect phone..., should " The perfect phone...."

posted on 05 Sep 2017, 09:11 1

5. paul.k (Posts: 203; Member since: 17 Jul 2014)


https://i.pinimg.com/originals/04/38/70/043870751da7d69d4ab3fa4dd12a4aa0.jpg

posted on 05 Sep 2017, 08:52 1

4. you_sukk_it (Posts: 133; Member since: 11 Apr 2017)


overpriced horrible buggy phone. nothing will help them sell it. ads/ no ads.

posted on 05 Sep 2017, 10:47 1

7. p51d007 (Posts: 393; Member since: 24 Nov 2013)


And! at NO extra charge, for a limited time (until they run out of the left over 3T screens) comes with the fantastic jelly effect for the display! Operators are standing by!!!

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