OnePlus launches a barrage of ads, lets us know why the OnePlus 5 is the best phone for students


OnePlus is a company that made a name for itself by focusing on just one product — its “flagship killer” phone, with top-notch hardware and unbelievably low price. However, this year, there are a couple of things that are a bit different. Firstly, the OnePlus 5 — the company's 4th flagship — is not as cheap anymore. It's still affordable, compared to other flagships, as it starts at $479, but nowhere near as alluring as the $300 OnePlus One.

Secondly, OnePlus has shifted from its old “guerrilla marketing” tactics, which relied on viral posts, controversial giveaways, word of mouth, and a dreaded invite system that made the phone feel exclusive, to more mainstream methods of promoting its phones — special promotion events, deals with fashion stores, and even well-thought-out video ads.

What we have now is a barrage of four new video commercials, which popped up on OnePlus' YouTube page over the last few days. The one we found most amusing is the “perfect phone for students” ad, but you can check out the other ones as well — one continues the #ShotonOnePlus Adventures series, the other highlights the OnePlus 5's improved vibration motor, and the last one showcases the reading mode.

What do you think of these?

Related phones

5
  • Display 5.5" 1080 x 1920 pixels
  • Camera 16 MP / 16 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2457 MHz
  • Storage 128 GB
  • Battery 3300 mAh

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7 Comments

1. sip1995

Posts: 1771; Member since: Feb 07, 2014

As a student I find this offensive.

6. KingSam

Posts: 1453; Member since: Mar 13, 2016

That Oneplus sticker on the MacBook. They just had to.

2. libra89

Posts: 2282; Member since: Apr 15, 2016

Loved the reading mode one!

3. Panino

Posts: 62; Member since: Aug 13, 2015

Hi Paul K., title has a mistake "The prefect phone..., should " The perfect phone...."

5. paul.k

Posts: 294; Member since: Jul 17, 2014

4. you_sukk_it

Posts: 219; Member since: Apr 11, 2017

overpriced horrible buggy phone. nothing will help them sell it. ads/ no ads.

7. p51d007

Posts: 704; Member since: Nov 24, 2013

And! at NO extra charge, for a limited time (until they run out of the left over 3T screens) comes with the fantastic jelly effect for the display! Operators are standing by!!!

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