New OnePlus "Ladies First" promo could be considered sexist (Promo now pulled)

New OnePlus
For a company trying to sell a flagship spec'd Android phone at a value price, OnePlus is having problems putting together a marketing plan that helps promote its handsets. The latest scheme is a "Ladies First" campaign. Women are invited to "draw a OnePlus logo on a piece of paper or your hand/face/wherever," and post it on the OnePlus web site, where the OnePlus community (mostly men) will vote.

OnePlus is drawing the line at nudity, so keep it clean ladies! The fifty most-well liked women will each receive an invite to purchase the OnePlus One and a Never Settle t-shirt. In addition, invites will be sent to 100 random women who participated in the contest. Lastly, if 500 entries are received, the woman who is in the picture that OnePlus likes the best, will receive a 64GB Sandstone Black OnePlus One handset. The contest begins today, ends Friday, and the winners will be announced on Monday.

OnePlus needs to work on improving its marketing plan. This new "Ladies First" campaign seems to objectify women. Add this to the previous boo-boos made by OnePlus, and you have to wonder if the handsets will ever receive the proper marketing that they deserve.

OnePlus has started its Ladies First marketing campaign

OnePlus has started its Ladies First marketing campaign


source: OnePlus via BGR

UPDATE: OnePlus, bowing to pressure from its community, has pulled the contest. We wouldn't be surprised to see it replaced with another one, so stay tuned.

source: Engadget

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31 Comments

1. bucky

Posts: 3774; Member since: Sep 30, 2009

I doubt anyone is going to say anything since it's against men. The opposite situation would likely make it to the Mars rover.

9. davenycept

Posts: 200; Member since: Jul 03, 2012

100% agree with you!!

15. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

haha I was thinking the same thing

16. wax33

Posts: 45; Member since: Apr 06, 2014

I guess you learned something new today. "OnePlus, bowing to pressure from its community, has pulled the contest."

2. timepilot84

Posts: 113; Member since: Aug 16, 2012

Other sites are reporting the promo got yanked.

3. tlsmithsr

Posts: 81; Member since: Sep 28, 2010

Yeah they pulled the promo.. But F one plus one.. They have Way to much going on for a phone that isn't shipping.

4. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

mad kudos to them for making an awesome, inexpensive phone but i have zero respect for their public image and consumer relations.

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Everything about this phone and their marketing has been a fail. Wtf was OPO thinking?

8. Commentator

Posts: 3722; Member since: Aug 16, 2011

Everything BUT the phone (which is awesome by itself, IMO) has been, from their ridiculous marketing to them being a puppet company of Oppo. They're the running joke of the industry.

22. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The phone itself is a joke if you can't get a damn invite for one. I have one but never used it. It's just sitting there in my email.

25. andynaija

Posts: 1252; Member since: Sep 08, 2012

You could have given it away to someone else.

27. needa

Posts: 205; Member since: Jun 30, 2014

no. blackberry still has that crown. or maybe nokia. and microsoft come to think of it. their marketing is obviously pretty good. they cannot make enough phones to feed the starving masses.

5. billgates

Posts: 555; Member since: May 29, 2014

I've decided to go ahead and pick a opo tonight from a guy on cl. I'll let all know how I feel about it tomorrow. It's the 64 GB one

6. syncronyze

Posts: 103; Member since: Apr 26, 2014

OneMinus One. This company has gone from hero to zero.

10. chengsae

Posts: 64; Member since: Dec 10, 2013

who here has a one plus one? Be honest. I sure dont. now i hate that company

12. TheCellX

Posts: 50; Member since: Nov 08, 2011

Actually i received an invitation to buy one. But...i preffered to pass.

28. DnB925Art

Posts: 1167; Member since: May 23, 2013

I've bought one and it is pretty damn awesome. Really fast, smooth, and awesome build quality. *Before anyone asks, I have NO invites to share*

30. billgates

Posts: 555; Member since: May 29, 2014

I now have one

11. TheCellX

Posts: 50; Member since: Nov 08, 2011

good campaign.. too sad people is that stupid to complain for everything.

23. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

A good campaign for collecting pics of women. A good campaign for marketing a phone to the global community? Not so much.

13. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I think people over exaggerated this time, they have been doing stupid contest. Their goal was to increase their female user base, in order for that to occur they must do a "female only" contest, because the huge male population would make female winers less likely to become winers, while the idea was nice on their heards execution was not so good and people have become extremely sensitive on that matter nowadays thank all those misandrist and paranoids for that

17. bigcjm

Posts: 57; Member since: Jul 27, 2014

which makes a-lot of sense since women outnumber men. I think it was blow out of proportion.

24. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"Their goal was to increase their female user base, in order for that to occur they must do a "female only" contest," This is utter nonsense. In order to increase their user base, OnePlus has to actually MAKE and SHIP phones. There is no "contest" for men, women, monkeys, or cockroaches, that will increase the user base if OnePlus doesn't make and ship the phones. This particular "women only" contest was nothing more than a thinly disguised scheme to collect sexy pics from thousands of women. For a company that claims to have "integrity", everything they've done shows they are nothing more than scammers.

26. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lmao.

31. protozeloz

Posts: 5396; Member since: Sep 16, 2010

eh... what? while I don't like OnePlus one bit I don't think their goal was to do that Ive seen -Baby contest involving sending pictures of babies being voted on by friends -Facebook contest involving posting your picture on the internet for votes

14. antmiu2

Posts: 550; Member since: Jun 19, 2011

Im not even mad.. i gues its because i have the phone lol

18. bigcjm

Posts: 57; Member since: Jul 27, 2014

You know for those of us with the phone this is no big deal. I thought it was interesting little contest that was intended to spark some among women. Guys being the majority of there forum users started complaining.

19. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Well. That makes it even harder to get.

20. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

I thought it was a ''naked selfie'' promo

21. naittosan

Posts: 239; Member since: Jun 28, 2014

It's a girls phone anyway.

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