New OnePlus "Ladies First" promo could be considered sexist (Promo now pulled)
posted by Alan F. / Aug 12, 2014, 3:19 PM
OnePlus is drawing the line at nudity, so keep it clean ladies! The fifty most-well liked women will each receive an invite to purchase the OnePlus One and a Never Settle t-shirt. In addition, invites will be sent to 100 random women who participated in the contest. Lastly, if 500 entries are received, the woman who is in the picture that OnePlus likes the best, will receive a 64GB Sandstone Black OnePlus One handset. The contest begins today, ends Friday, and the winners will be announced on Monday.
OnePlus needs to work on improving its marketing plan. This new "Ladies First" campaign seems to objectify women. Add this to the previous boo-boos made by OnePlus, and you have to wonder if the handsets will ever receive the proper marketing that they deserve.
source: OnePlus via BGR
UPDATE: OnePlus, bowing to pressure from its community, has pulled the contest. We wouldn't be surprised to see it replaced with another one, so stay tuned.
- Display 5.5" 1080 x 1920 pixels
- Camera 13 MP / 5 MP front
- Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
- Storage 64 GB
- Battery 3100 mAh
Posts: 3771; Member since: Sep 30, 2009
I doubt anyone is going to say anything since it's against men. The opposite situation would likely make it to the Mars rover.
posted on Aug 12, 2014, 3:20 PM 20
Posts: 5713; Member since: Oct 23, 2011
mad kudos to them for making an awesome, inexpensive phone but i have zero respect for their public image and consumer relations.
posted on Aug 12, 2014, 3:35 PM 4
Posts: 10457; Member since: May 14, 2012
Everything about this phone and their marketing has been a fail. Wtf was OPO thinking?
posted on Aug 12, 2014, 3:38 PM 7
Posts: 64; Member since: Dec 10, 2013
who here has a one plus one? Be honest. I sure dont. now i hate that company
posted on Aug 12, 2014, 4:22 PM 1
Posts: 50; Member since: Nov 08, 2011
good campaign.. too sad people is that stupid to complain for everything.
posted on Aug 12, 2014, 4:30 PM 1
Posts: 5396; Member since: Sep 16, 2010
I think people over exaggerated this time, they have been doing stupid contest. Their goal was to increase their female user base, in order for that to occur they must do a "female only" contest, because the huge male population would make female winers less likely to become winers, while the idea was nice on their heards execution was not so good and people have become extremely sensitive on that matter nowadays thank all those misandrist and paranoids for that
posted on Aug 12, 2014, 4:38 PM 0
Posts: 3806; Member since: Apr 16, 2014
"Their goal was to increase their female user base, in order for that to occur they must do a "female only" contest," This is utter nonsense. In order to increase their user base, OnePlus has to actually MAKE and SHIP phones. There is no "contest" for men, women, monkeys, or cockroaches, that will increase the user base if OnePlus doesn't make and ship the phones. This particular "women only" contest was nothing more than a thinly disguised scheme to collect sexy pics from thousands of women. For a company that claims to have "integrity", everything they've done shows they are nothing more than scammers.
posted on Aug 12, 2014, 8:03 PM 1
Posts: 5396; Member since: Sep 16, 2010
eh... what? while I don't like OnePlus one bit I don't think their goal was to do that Ive seen -Baby contest involving sending pictures of babies being voted on by friends -Facebook contest involving posting your picture on the internet for votes
posted on Aug 14, 2014, 2:00 PM 0
Posts: 57; Member since: Jul 27, 2014
You know for those of us with the phone this is no big deal. I thought it was interesting little contest that was intended to spark some among women. Guys being the majority of there forum users started complaining.
posted on Aug 12, 2014, 5:18 PM 0
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