Emily White, the Facebook executive who was in charge of attracting advertisers to Facebook-owned Instagram, is leaving one hot property for an even hotter one. White is accepting a position as the COO of Snapchat. For those Rip Van Winkles around, Snapchat allows you to send a message that leaves no trace of its existence after 10 seconds.
Back in June, the company raised $80 million in financing at a $800 million valuation
. A mere five months later, Snapchat reportedly turned down $3 billion from Facebook to buy the company
. The hiring of White takes away a key element in Facebook's attempt to monetize its purchase of the picture sharing social networking site. Only recently have ads started running on Instagram
"I cannot thank Emily enough for her contributions to Instagram. She was tasked with getting the first ads"-Kevin Systrom, co-founder and CEO Instagram
The 35 year old White says she took the job because it gives her a chance to be a major leader. At Snapchat, she will be second to co-founder Evan Spiegel. Snapchat now sends out 400 million self-destructing pictures daily, up sharply from the 150 million it sent out each day before the summer.
"It happened really quickly, but to have an actual COO role in one of many companies that is disrupting the communications arena is one I could not pass up. I have always been captivated by the creativity that has gone into the product … and I think that Evan has been looking for someone who can help him grow and scale what is already something that has changed a lot of the way people think about the mobile experience."-Emily White, COO, Snapchat