Instagram executive leaves for Snapchat

Instagram executive leaves for Snapchat
Emily White, the Facebook executive who was in charge of attracting advertisers to Facebook-owned Instagram, is leaving one hot property for an even hotter one. White is accepting a position as the COO of Snapchat. For those Rip Van Winkles around, Snapchat allows you to send a message that leaves no trace of its existence after 10 seconds.

Back in June, the company raised $80 million in financing at a $800 million valuation. A mere five months later, Snapchat reportedly turned down $3 billion from Facebook to buy the company. The hiring of White takes away a key element in Facebook's attempt to monetize its purchase of the picture sharing social networking site. Only recently have ads started running on Instagram.


The 35 year old White says she took the job because it gives her a chance to be a major leader. At Snapchat, she will be second to co-founder Evan Spiegel. Snapchat now sends out 400 million self-destructing pictures daily, up sharply from the 150 million it sent out each day before the summer.


source: AllThingsD

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14 Comments

9. andynaija

Posts: 1268; Member since: Sep 08, 2012

Traitor!!!

7. orca99

Posts: 87; Member since: Oct 05, 2013

Hmm.... reminds me of someone named Chucky

6. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

maybe she's pulling off an elope and will sell snapchat to facebook soon enough !!

8. dratomic

Posts: 483; Member since: Oct 09, 2013

nice one

10. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

thanks :p

13. H3Drvr

Posts: 43; Member since: Apr 30, 2013

My thoughts exactly! The Zuck's devious plan to get Snapchat. Also, with Snapchat, what's to stop someone from performing a screenshot. I believe there's a way to take a screenshot without notifying the sender.

5. HASHTAG unregistered

In a year or so she is going to seriously regret that decision.

4. androiphone20

Posts: 1654; Member since: Jul 10, 2013

This is a real punch in the gut, right after they turned down facebook's 3B offer.

3. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Yeah... I could see her using Snapchat. She's got that look in her eyes.

12. good2great

Posts: 1042; Member since: Feb 22, 2012

hahaha!!!

1. alltechinside

Posts: 248; Member since: Apr 21, 2013

I just don't understand the buzz about snapchat? What can this possibly offer other than showing private parts for few seconds? Can someone please explain to me???

2. Shatter

Posts: 2036; Member since: May 29, 2013

You already said the entire point of it.

11. good2great

Posts: 1042; Member since: Feb 22, 2012

+1 to you Shatter

14. Chaseism

Posts: 82; Member since: May 08, 2013

People are trying to flood into the next big thing, for the most part. It's the Angry Birds/Words With Friends/Instagram effect. These independently owned and operated apps that are created and maintained by a relatively small staff get incredibly popular out of nowhere. Everyone is looking for the next big thing because it may mean that they get a big bonus if the company sales (which SnapChat is apparently in talks to do). The problem is sustainability. We've seen once popular apps left almost vacant. Remember when everyone was playing Draw Something? Remember when Zynga bought it for an outrageous amount of money? Remember when everyone stopped playing? But that's kind of the risk you take. In my opinion, SnapChat isn't sustainable. You can send someone a picture and they can easily take a screen shot. Not just that, there are ways around stopping the app from telling the sender that you took a screenshot. So what's the point? SnapChat is really a way for pre-teens and teens to share dirty photos of themselves so their parents don't find out. What happens in a few years when they grow up? But maybe that's not the point...maybe she doesn't care if the app is sustainable. Maybe she just wants that bonus when it's sold so she can get a position in the company that eventually absorbs it. Who knows.

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