In less than two weeks, we might find out how many BlackBerry Priv units have been sold or shipped

In less than two weeks, we might find out how many BlackBerry Priv units have been sold or shipped
While it may or may not be necessarily true, there are many keen observers to the smartphone scene who believe that BlackBerry's future existence is all tied up in a number that could be released on Friday, December 18th. No, it is not the result of a lottery that BlackBerry CEO John Chen purchased tickets for. It actually is the date when BlackBerry releases results for its fiscal third quarter, which could contain information on how well the BlackBerry Priv is faring in the marketplace.

Will BlackBerry be open about the information it chooses to release pertaining to its first Android-powered phone? We would like to see the company reveal the number of Priv units shipped during the quarter, or even better, the number of phones sold through to end-users.

We could understand why BlackBerry might be reluctant to disseminate such information. The phone was launched early last month, on November 5th to be exact. Therefore, any number announced, unless it is quite a blockbuster figure, could seem low. The small sample size could produce less than appealing headlines. Additionally, the slider is currently available in only six markets including Canada, the United States, the United Kingdom, Germany, Netherlands and Hong Kong.

Despite these caveats, it would still be nice to have some idea of how the Priv is doing. If you recall, when the BlackBerry Z10 launched in the first quarter of 2013, then-CEO Thorsten Heins (ultimately replaced by John Chen) constantly spoke about higher than expected sales of the device. Expectations must have been very low. Within weeks of the launch, Z10 returns were said to be exceeding sales. While BlackBerry denied that returns were exceptionally high, it did end up writing off almost $1 billion in unsold Z10 inventory just months after the phone was released.

The reign of John Chen as BlackBerry CEO has been characterized by a much more open and realistic relationship with us media types. We hope to get some idea on December 18th on how the Priv has been doing in the phone's early days through the release of some figures, rather than from anecdotal evidence.


source: MobileSyrup

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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49 Comments

1. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

The Z10 was just too overpriced, and till now, it still is expensive.

11. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

Was never expensive for me, then again I did get it for free lol

46. Mxyzptlk unregistered

You paid for it by signing a contract, assuming you went the contract route, so technically it wasn't free.

52. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

Oh the ignorance, I was working for t mobile at the time, they gave it to me for free because I was chosen to be a blackberry ambassador, so I'd constantly get free stuff from blackberry, such as a z 10.

55. Mxyzptlk unregistered

Which is why I said "assuming" in my comment, so no ignorance at all.

56. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

You made the implication that I got it on contract.

57. Mxyzptlk unregistered

It still isn't ignorance since I wasn't 100% sure that you got it on contract or not.

15. meanestgenius

Posts: 21784; Member since: May 28, 2014

Unlocked BlackBerry Z10's are going for under $200 at the Amazon BlackBerry store on their website.

17. javy108

Posts: 1004; Member since: Jul 27, 2014

200$ is reasonable, maybe Ill get one by jan or feb.

47. Mxyzptlk unregistered

Z10 was an underrated Blackberry device. I wish Chen would actually release an updated Z10.

45. Mxyzptlk unregistered

The Priv looks to be an ok to decent phone pending the Marshmallow update, but it's too overpriced at the moment. They should have either made it an affordable, yet cutting edge device or gone the Nexus route and released two versions - a premium version and a budget/cost friendly version.

59. Scott93274

Posts: 6032; Member since: Aug 06, 2013

I actually agree with you 100% here... It was way overpriced if they're expecting to attract new customers.

2. combatmedic870

Posts: 984; Member since: Sep 02, 2015

7. They sold 7.

4. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Yeah, 7 million. Right?

14. ThePython

Posts: 902; Member since: May 08, 2013

More like 70,000 700,000 if they're really lucky

16. Busyboy

Posts: 731; Member since: Jan 07, 2015

They only sold 10,000-50,000 Priv's. Go look at how many downloads their apps have, it pretty much shows how little they've sold.

21. Rafishant

Posts: 396; Member since: Oct 13, 2015

Best reasonable comment so far. If this true, it would be a clear epic fail

26. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Number of downloaded apps are, in no way, related to the number of PRIVs sold! I could download an app five times with an exact same device. Anyone with educated should understand it.

29. Rafishant

Posts: 396; Member since: Oct 13, 2015

Right, so in any way the number gives the most optimistic image of the Priv units sold.

30. Busyboy

Posts: 731; Member since: Jan 07, 2015

Yeah it is lol. They are system apps in the Priv, so its impossible to uninstall. Can you uninstall the system camera app in your phone without root, for example? Didn't think so

33. gazmatic

Posts: 807; Member since: Sep 06, 2012

the app he is talking about is a MUST DOWNLOAD app. As in, there is something that the phone needs and you HAVE to download that specific app. So... yeah. It's a very good indicator.

36. meanestgenius

Posts: 21784; Member since: May 28, 2014

That 10,000 to 50,000 number is questionable. That number could be from the amount of times that BlackBerry apps on Google Play were updated. Google counts app updates as "installs", if I'm not mistaken. It's best we wait for official numbers before rushing to judgement based on something questionable.

37. Busyboy

Posts: 731; Member since: Jan 07, 2015

I highly doubt an update counts as an install, otherwise developers would just constantly update their apps to obtain a high number. However, if I'm wrong, that would make the Priv sales even more disappointing.

42. meanestgenius

Posts: 21784; Member since: May 28, 2014

Historically, it has. That may have changed recently. In any event, I don't think we should be counting this quarter as hard evidence for how well the Priv is doing, considering it was released at near the end of this quarter.

51. Taters

Posts: 6474; Member since: Jan 28, 2013

50000 in 30 days at those ridiculous prices is good. It only has a SD808 used in the budget Nexus and is $800.

7. threed61

Posts: 259; Member since: May 27, 2011

Hard to sell something that is always out of stock.

3. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Wishing BB the best in the green bot universe!

5. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

6. boosook

Posts: 1442; Member since: Nov 19, 2012

It's simply too big for the average user. Switching to Android has been a good (and necessary) move, but they should release soon something less intimidating than the Priv.

25. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Samsung's Edge Plus and the iPhone 6s plus have proven that the average consumer has no problem with larger phones.

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