BlackBerry Z10 is doing the impossible: "returns are now exceeding sales" in the US
The Wall Street Journal, things are looking incredibly bad for BlackBerry in the US. ITG analyst Joseph Fersedi says that the sales of the Z10 are going from bad to worse, having "started poorly and weakened significantly as the days passed.” Fersedi says that overall sales are “marginally ahead of anemic.” Detwiler Fenton analyst Jeff Johnston drops the bomb for BlackBerry, saying that in the US “key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before.”According to two separate analysts who talked to
BlackBerry recently reported a profit in its Q4 earnings report, and that it had shipped 1 million Z10s. But, a complete lack of marketing and awareness of the product in the US is not going to be helping the numbers the company sees for this quarter.
*Update* Unsurprisingly, BlackBerry has jumped to deny these reports, saying: