BlackBerry Z10 is doing the impossible: "returns are now exceeding sales" in the US

BlackBerry Z10 is doing the impossible: "returns are now exceeding sales" in the US
BlackBerry had a pretty tough road ahead if it wanted to find a way back to relevance, and over the past couple of days it is sounding like BlackBerry has no chance at all in the US. Yesterday, we heard that less than 20% of Americans even knew the Z10 had been released, and today analysts are saying that Z10 "returns are now exceeding sales", which is almost an impossible feat to accomplish.

According to two separate analysts who talked to The Wall Street Journal, things are looking incredibly bad for BlackBerry in the US. ITG analyst Joseph Fersedi says that the sales of the Z10 are going from bad to worse, having "started poorly and weakened significantly as the days passed.” Fersedi says that overall sales are “marginally ahead of anemic.” Detwiler Fenton analyst Jeff Johnston drops the bomb for BlackBerry, saying that in the US “key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before.”

BlackBerry recently reported a profit in its Q4 earnings report, and that it had shipped 1 million Z10s. But, a complete lack of marketing and awareness of the product in the US is not going to be helping the numbers the company sees for this quarter. 

*Update* Unsurprisingly, BlackBerry has jumped to deny these reports, saying:

source: WSJ & CNET

Related phones

Z10
  • Display 4.2 inches
    1280 x 768 pixels
  • Camera 8 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon S4 Plus, 2GB RAM
  • Storage 16GB, microSDXC
  • Battery 1800 mAh
  • OS BlackBerry 10.3

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96 Comments

95. AlMal

Posts: 29; Member since: Mar 29, 2013

Looks like less and less people fancy BB. Shame. Generally, very good device, but looses to competitors.

94. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

Just got a Z10. i'll just say, its better than Windows Phone (which is what i came from) so far.

82. isprobi

Posts: 797; Member since: May 30, 2011

There is absolutely no statement of where or how this information was gathered. "Analysts"? Who? What were their sources? Some people just believe anything they read on the internet. A story like this should not even be made public without documentation. There are people with "interests" that would love to see BlackBerry die "Microsoft/Nokia" who also have enough influence to get this type of story in circulation. I have a Z10. It is not perfect and my first one had some issues. But I could say the same about early Android phones I owned and even the Samsung Galaxy Note I used before buying it. Do we really want a world where Apple owns you or Android/Google steals your information to line their pockets?

80. apiskula

Posts: 578; Member since: Jan 25, 2013

Thorsten you call your phones premium smartphones. Your phones and software are junk. I hope these claims are true and you are going out of business. It will be a day of celebration!

84. isprobi

Posts: 797; Member since: May 30, 2011

Why? If you do not like BlackBerry do not buy it. What does it matter if they die if you do not want one anyway?

85. apiskula

Posts: 578; Member since: Jan 25, 2013

I am in IT and I hate blackberry with a passion. I have to have server just for there device. We only have a few users left on our server and it will be gone. I steer people to much better phone and options than the junk of blackberry.

87. isprobi

Posts: 797; Member since: May 30, 2011

With BB10 devices you should not need a server. But if you decide to run the latest server you can manage BB, iPhone and Android with it.

79. Armor

Posts: 52; Member since: Dec 06, 2011

This article was complete garbage. If you investigate it further you will find this out. The Z10 is by far the best smartphone on the planet at this time. It is a new platform and has launched with more apps in the app store then any other platform did at launch. There are a few apps that people really want and blackberry is working on this. Also stop saying RIM. They changed there name on January 30th. Get up to speed on your knowledge.

75. MathTeacher

Posts: 1; Member since: Apr 12, 2013

Magic, you get more returns of z10 then you have manufacture. Ahahaha. dumb idiots

74. MrWilli5

Posts: 77; Member since: Feb 13, 2011

team up with android already

73. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

Damn....I wanted the Z10 to succed. But bringing a generation old device to the party at ridiculous prices. BB asked for it.

83. isprobi

Posts: 797; Member since: May 30, 2011

Generation old? Why? Because it does not have 8 cores and a huge screen? Look around you. How many people have actually bought those? Us who visit this site would tend to know the latest devices. Most people just want something that works for them and fits in whatever pocket or case they wish to carry. All current smartphones seem to exceed the smartness of their owners in general.

70. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

The return of BB! :)

68. DerryAhmad

Posts: 296; Member since: May 05, 2012

Wow.. These analysts are not fond of BBRY aren't they. If any company need a good and aggresive marketing. It's Blackberry. The Z10 is actually a good phone which unfortunately still lack of apps. But that's to be expected when a new platform just being launched for less than 6 months.

66. apiskula

Posts: 578; Member since: Jan 25, 2013

This is great news. People are beginning to realize that Blackberry is a failure. Close the doors Thorsten please

64. T00muchF00D

Posts: 98; Member since: Nov 27, 2011

They need to make phones with Windows Phone 8 on it

63. Edmund

Posts: 656; Member since: Jul 13, 2012

This is precisely why there's a push to regulate the media. Regardless of whether these reports are true or false the share price fell by 8 percent. Whatsmore, I'm sure there were more than a few sophisticated investors and hedge funds short selling BBRY stock today.

62. Siaw_Yong

Posts: 12; Member since: Dec 09, 2012

In the global market let say a country without a carrier support, Z10 is expensive as hell although the feature was not that greater than iPhone 5. If they want their sell to be more adequate, at least lower the price for the unlocked version for God sake. I'm still a Blackberry user using Bold 9780 and considering the Z10, Nexus 4 and the Lumia 920 for my next true smartphone

69. DerryAhmad

Posts: 296; Member since: May 05, 2012

"Z10 is expensive as hell although the feature was not that greater than iPhone 5" I think that's pretty much the mindset of many people which I think is not quite true. The Z10 is on par if not better than the iPhone in terms features in OS (BB10 vs IOS) and hardware (removable battery and SD card). They just lack of apps to support the platform. The Z10 is a good device. But nowhere revolutionary to break the dominance of IOS and Android. BBRY reputation has been in a spiral of downward for the last 2 years. Now people just hate BB for just being BB. Some of them are disappointed with the legacy devices (BB7 and before). They need a groundbreaking device to rectify it, supported by aggresive marketing. Unfortunately that haven't happen yet.

60. scsa852k

Posts: 331; Member since: Oct 16, 2012

Death of BB.

59. InspectorGadget80 unregistered

OUCH BB. Could of just release only the Q10 model which is everyone's favorite qwerty BB PHONE

55. MC1123

Posts: 1256; Member since: Nov 12, 2012

its because its too pricey! $199 on 2 year contract the same price of the iPhone or android royalties but it dont have that establish ecosystem yet, thats why only a few buy it... but hey, its only $99 now on amazon! coz again, if BBRY took the nokia lumia way on the US market, i think it wont be that bad!

49. snowgator

Posts: 3630; Member since: Jan 19, 2011

I am not willing to chisel this on a Tablet and declare it gospel just from one source. BlackBerry and it's BB-10 OS are dependent on it's core base. If they are happy, BlackBerry will be okay. They will get good enough sales to keep new money coming in and build on their initial offerings. If not, then they are finished as they are constructed right now.

52. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

you realize BB's market share is practically nothing right? The company can't sustain off of old BB sales in poor markets.

47. cheetah2k

Posts: 2354; Member since: Jan 16, 2011

PA falsly drives down Blackberry shares.. Thats poor form How about we start a rumor about Apple returns exceeding expectations? Actually while I'm on the subject, quite a few people I know have had multiple returns (in one case 4 times so far) due to the black anodising coating rubbing off the aluminium chassis of the iPhone 5.. So lets see Apple's return rate figures.

50. jroc74

Posts: 6023; Member since: Dec 30, 2010

You do see that the sources were from CNet and WSJ, right? Its not like PA writers just made this up out of thin air..... Sites like PA for the most part report news from other sources. Be mad at the source, and their sources.

43. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

too bad for rim but honesly windows phone, android & iOS are more than enough for the mobile smartphone wars. It was pretty idiotic to try to launch the z10 for 200$ when you have phones like the iphone 5, htc one & gs4 launching at the same price.

51. jroc74

Posts: 6023; Member since: Dec 30, 2010

Sadly...at this time I have to agree with you. I like what I see from BB10, the uBuntu phone, from Sail Fish. Probably some other mobile OS's too that are not too popular. I didnt mention I liked WP because they are probably the most popular of the not so popular mobile OS's...lol. But I like what I see from all the mobile OS's I mentioned. iOS...I probably woulda liked more in 2008, 2009, 2010. Not now tho.

42. Daftama

Posts: 641; Member since: Nov 03, 2012

They should partner with andriod make a driodberry phone

40. _PHug_

Posts: 482; Member since: Oct 11, 2011

1st Palm Now RIM Next Nokia

* Some comments have been hidden, because they don't meet the discussions rules.

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