CEO Heins once again says BlackBerry Z10 sales above expectations

CEO Heins once again says BlackBerry Z10 sales above expectations
BlackBerry CEO Thorsten Heins has been extremely positive on the launch of the BlackBerry Z10 from the very first launch in the U.K. to the launch in BlackBerry's own backyard, Canada. But there have been those nay-sayers who have said from the start the game was rigged with retailers getting a small number of units in order to guarantee a sell-out.

Following what BlackBerry India called a very successful launch in the country, strong enough to increase its sales forecast for the Z10 by a strong 40%, BlackBerry CEO Thorsten Heins told a Spanish newspaper that the BlackBerry Z10 has been drawing buyers from users of other platforms. That dovetails with comments made by Suni Dutt, BlackBerry India's managing director who said that 45% of Z10 buyers in the country were coming to BlackBerry from another platform. All of this good news reversed the action in shares of slumping BlackBerry which rose 77 cents to $13.35, the biggest rise in three weeks.

While Heins continues to say that sales of the all-touch first BlackBerry 10 handset have been topping "ambitious expectations," the executive added that operators want BlackBerry to succeed to be another alternative to "Samsung and Apple". The BlackBerryZ10 will launch in Mexico on March 20th through Telcel. At the end of this week, the device will be available in 21 countries.

One country that has not yet received the phone is the U.S. Rumors have started to spread that AT&T will be the first to launch the BlackBerry Z10 in the United States on March 15th. T-Mobile is also expected to launch the Z10 in the middle of this month while Verizon said that it will release the phone at the end of this month. Then, in a few weeks we get to do it all over again as the QWERTY keyboard equipped BlackBerry Q10 gets launched globally.


source: Bloomberg

Related phones

Z10
  • Display 4.2" 768 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDXC
  • Battery 1800 mAh(10h 3G talk time)

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36 Comments

1. nikenturd unregistered

He's lying

4. dangchitrung

Posts: 89; Member since: Apr 04, 2012

And BB is lying ... down.

20. Sandro

Posts: 3; Member since: Mar 07, 2013

wp is a flop Blackberry is going well

6. VJo003

Posts: 365; Member since: Mar 11, 2012

I guess he is referring go the India sales figures :-P

13. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Lying? Is he? The sales are above expectations -- but considering the dire situation the company's been in until this point, would the expectations have been set high in the first place? Keep in mind that Blackberry has been said to be looking for a buyer!

2. adjou

Posts: 106; Member since: Jul 06, 2010

Stop kidding yourself... Z10 in UK is having price-cut, obviously not selling well... -_-'

14. Hemlocke unregistered

The S3 has been cut in price many times, so I guess, by your logic, that Samsung is lying about sales? (Actually, Samsung only says "shipped," so we know those numbers aren't the same as "sold.")

25. adjou

Posts: 106; Member since: Jul 06, 2010

really, comparing with a months nearly a year old device. Of course it's going to get a price cut... but we are talking about a device released weeks ago. If you honestly think that they are the same, i cant really argue with you anymore Also, GS3 price cut is so that it can still keep up with te competitors. blind fanboys are blind

3. nikenturd unregistered

Heins is in a rush to bring positive publicities in before the S4 announcement. He knows it will be a rough ride once the S4 becomes available.

7. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I don't think that it has something to do with Samsung Galaxy S IV release which is coming because there already is better smartphones than BlackBerry Z10. I think that BlackBerry Z10 was dead product even before release.

8. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Samsung Galaxy S IV will be just a last nail in to BlackBerry Z10 coffin. :)

5. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I'm pretty sure that he is lying and just desperately trying to convince people that everyone wants BlackBerry Z10 while it is not true. In other words he tries artificially increase hype about BlackBerry Z10 while in reality BlackBerry Z10 is failing.

18. MachDaddy

Posts: 52; Member since: Mar 06, 2013

or there are some people out there who don't like iOS or Android or WP and have decided to go with BlackBerry. you say it was a dead product even before release...based on what? I'm not a BB fan, but give it it's due. It's lag-free, has a unique OS that isn't stupid like WP, and has already had an update pushed to it. There could very well be a market for BB based on its unique OS, so don't write it off immediately. Not every user is looking to have the chipset clocked at max speed etc. Some just want a cool phone that can do what they want in a fun and different way.

26. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"based on what?" 1) They took too much time creating single device, actually they took whole eternity compared to other manufacturers. 2) Even before release, according to majority leaks it was clear that BlackBerry won't bring anything new what would attract customers attention. 3) Monitoring the Internet space, it was already clear that there is no big hype from peoples side about upcoming BlackBerry smartphone. 4) Even before release due to leaks it was clear that BlackBerry Z10 technical specifications will be just a mid range. 5) Before release, there wasn't any attractive marketing campaign wich could attract customers attention. 6) It was clear that there already is strong competition and it will be very hard to survive for a dying company.

28. MachDaddy

Posts: 52; Member since: Mar 06, 2013

So they should've just rolled over and died? I don't get what you're point is...they tried to create a unique product and succeeded. It's different, has a few strengths the others don't and it's doing okay. What would your solution be? Tell the shareholders "Hey guys, some online superstar named 'PhoneArenaUser' says no matter what we do we're doomed, so forget all that money you invested, we're folding up the tent." They had to create a new product and they did. They are not trying to flood the market with lower end and mid-tier devices. If people like the interface, it will succeed. If they don't, it won't. But it certainly has enough juice for it's target market. Again, I'm not BB fan per se, but remember how people trashed the PlayBook for being too small to be a useful tablet? Gee, what's the hottest segment of the tablet market two years later...7 inchers! Let's see how this product does before we consign it to the dustbin. Clearly it doesn't have the hot-rod specs of an HTC One or LG Optimus Pro G, but for everyone who buys a Ferrari, 10,000 buy a Toyota Camry :)

31. No_Nonsense unregistered

Nope, the solution according to many here will be: We want all devices running android, the lumias, the blackberries, the iphones, etc. Also, we never ever want people to criticize/point out android's/samsung's faults because we are their fans. And since I own one of their products, its my birthright to accept whatever half-baked concepts are presented to me in the form of innovation and necessarily don't solve the problems of the consumer and defend them as innovation while ignoring the other obvious innovators like Moto and Nokia and BB just because their products aren't selling as well as that of Sammy. We don't care about the user experience that's emphasized by the others and that their products are appealing to many (even on this site) only because they lack 5" FHD screens, quad-cores and 2gigs of RAM.

33. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

At least I have never said that I wish that Nokia should use Android. I even don't have anything against Windows Phone, actually it would be interesting to see Windows Phone growing as operating system. :)

35. No_Nonsense unregistered

I din't say anything to you in particular. It's a general statement applicable to many on this forum.

36. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I know, I just stated my position. And I agree about what you said in your comment #31, many people says that here. :)

32. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"So they should've just rolled over and died? I don't get what you're point is..." I don't say and never have said that BlackBerry should die! I just said my opinion that BlackBerry Z10 was dead product even before release. "What would your solution be?" Again, I'm not suggesting any solutions, I just stated my opinion about how I see the situation. "...some online superstar named 'PhoneArenaUser' says..." Thanks! :D I don't wish bad for BlackBerry I just think that BlackBerry Z10 failed and for those who going to say that I'm hater or that it is my wish or so... I want to say that I'm not a hater and it is not my wish, it is my opinion, I think that BlackBerry Z10 failed. :)

34. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"...but for everyone who buys a Ferrari, 10,000 buy a Toyota Camry" But if Toyota Camry cost the same as Ferrari, no one will going buy Toyota Camry. ;)

9. wendygarett unregistered

Of course, a lot of mindless bb fans keep lining up in the bb store for no reason, especially in Africa

10. darkkjedii

Posts: 31058; Member since: Feb 05, 2011

Glad to hear BB10 is doing well.

11. uchihakurtz

Posts: 427; Member since: Nov 12, 2012

It's sad seeing news like this, it's like seeing a once great company struggling to survive and denying the real world. If they had just made a mid-ranger for BB10 and maybe released it earlier...

12. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"If they had just made a mid-ranger for BB10 and maybe released it earlier..." BlackBerry Z10 already looks like a mid-ranger.

19. uchihakurtz

Posts: 427; Member since: Nov 12, 2012

Yeah, it's mid-ranger spec-wise but the price is too high IMHO

15. lubba

Posts: 1313; Member since: Jan 17, 2011

The products itself looks like an iPhone clone but with over saturated UI.

16. XPERIA-KNIGHT unregistered

We gon be ok

17. DKMDROID

Posts: 103; Member since: Aug 09, 2011

hes probably surprised cos he didnt expect to sell anything....I i also hate that there was rumors of the z10 having the S4 PRO chip and it wasnt true your basically paying for a midrange phone at an high end price

21. Asvad

Posts: 5; Member since: Nov 25, 2011

What's hot-----------------------------------------------​-----What's not Revamped interfae------------------------------------------​High price tag Perfect harmony between hardware and software----Lack of apps for BB10 platform Strong enterprise suite-------------------------------------Poor camera quality New features like Hub, Story Maker, Balance etc------Industrial looks

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