Will the Xiaomi Mi 8 cannibalize Poco F1 sales in India?

Will the Xiaomi Mi 8 cannibalize Poco F1 sales in India?
Xiaomi has done exceptionally well in India where its well-spec'd devices at value prices are in demand. While India is the second largest market in the world for smartphones, consumers there are hindered by low per-capita income, which is why the Chinese manufacturer rules the smartphone market in the country. The company has even developed a sub-brand, Poco, that is about to launch its initial handset in India.

On August 22nd (next Wednesday), Xiaomi will unveil the Poco F1 in New Delhi. The device will feature a Snapdragon 845 Mobile Platform, 6GB of RAM and 64GB of native storage. A dual camera setup adorns the back, and a 4000mAh battery will keep the lights on for at least 24 hours. While we don't have official pricing for the Poco F1, a premature listing on a Romanian etailer's website had the device priced at the equivalent of $489 USD after a $73 USD discount.

If you're thinking that the Poco F1 is the reason why Xiaomi hasn't launched its flagship Mi 8 in India, that reasoning appears to be wrong. According to a report published today, three phone retailers in India say that the Mi 8 could be just weeks away from touching down in the market.

According to 91 Mobiles, the Xiaomi Mi 8 will soon be released in India (see image at the top of this article). The phone, like the Poco F1, is powered by the Snapdragon 845 Mobile Platform and features 6GB/8GB RAM and 64GB/128GB/256GB of native storage, dual cameras on back, and a 3400mAh battery. The price range for the Mi 8 will reportedly start at the equivalent of $408 USD and run as high as $499 for the model with 256GB of storage. The Mi 8 Explorer Edition, with a transparent back and an in-display fingerprint scanner, is priced at the equivalent of $559 USD.

If this report is legit, and Xiaomi does release the Mi 8 in India soon, could the latter device cannibalize sales of the Poco F1? Launching a whole new brand is going to be difficult enough for Xiaomi without worrying about competing against itself.

source: 91mobiles via XDA

Related phones

Mi 8
  • Display 6.2" 1080 x 2248 pixels
  • Camera 12 MP / 20 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 256 GB
  • Battery 3400 mAh

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3 Comments

1. AbhiD

Posts: 856; Member since: Apr 06, 2012

Amazing time to be in the Indian market. OnePlus 6, LG G7+, Asus Zenfone 5z, Honor View 10, Huawei Nova 3, upcoming Mi 8, Mi8 SE, Mi8 Explorer edition, Poco F1, Vivo Nex S, Oppo Find X, all these phones are not only launched in India at almost half the prices of Samsung and Apple flagships, they are infact priced substantially lesser than other countries. Never has been any market so exciting for consumers. And this is the reason expensive Samsungs and Apples don't sell in our market if anyone is wondering, because there are dozens of VFM offerings already fighting tooth and nail for market share.

2. harrycool

Posts: 8; Member since: Jan 11, 2018

First of all, 91mobiles is just not reliable. They have absolutely no idea which phones are gonna launch in India and at what price. They just put all phones on their website and put the international prices converted to Indian currency. It's just their click bait strategy since many years. Second, I highly doubt the Pocophone will succeed in India, the downgrades compared to Mi8 are just too much. People here are really waiting for the Mi 8 and Mi 8 SE... Even if all three are launched the Pocophone will have the lowest sales among them. Unless they price it at Rs 20,000 max....

3. iampun33t

Posts: 137; Member since: Apr 17, 2013

True, 91Mobiles is about as accurate as the Weather Predicting Stone! XIaomi has no plans for launching their flagships in India, as they flop completely. Last flagship was the Mi Mix 2, which was a decent phone for a decent price but competition had much better phones for much better prices. Mi5 flopped big time, and for good reasons. Mi6 never launched in India. Xiaomi would never launch their flagship in India (Mi8) cause Xiaomi knows its Indian market. And Xiaomi does not have the brand value of a flagship. In India, majority people would do anything for a little brand value!

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