IDC: Xiaomi tops Samsung in Q2 Indian smartphone deliveries; OnePlus is second in the premium segment

IDC: Xiaomi tops Samsung in Q2 Indian smartphone deliveries; OnePlus is second in the premium segment
Just like scratching an itch, Chinese smartphone manufacturer Xiaomi hit the spot when it decided to launch its value priced smartphones in India. After all, the country is the second largest market in the world for smartphones. However, economic conditions being what they are in the region, lower priced and older model handsets are usually those at the top of the sales charts in the market.

However, Xiaomi has done extremely well selling new handsets in India. The company has a reputation of offering well-spec'd phones at a value price, which has helped it take over smartphone market share leadership in India from Samsung. During the second quarter of this year, researcher IDC says that Xiaomi shipped 10 million handsets in the country, an increase of 107.6% year-over-year. That was good enough for a 29.7% share. Samsung was second, having shipped 8 million units (up 21.3% year-over-year) to own 23.9% of the market from April through June. Oppo and Vivo were third and fourth with Q2 shares of 12.6% and 7.6% respectively. Transsion was fifth as the manufacturer of the Tecno brand owned 5% of the Indian market during the second quarter.

Shipments in the premium segment of the market, which include handsets priced at $500 USD and up, doubled during the three month period compared with last year. This category was led by shipments of the Samsung Galaxy S9, Galaxy S9+ and the OnePlus 6. In fact, in India OnePlus took over second place in the premium segment from Apple. The latter has been having its own problems in the country.

Xiaomi has been expanding its presence off-line in India, where it shipped one-third of its phones during Q2. 56% of the company's smartphone shipments were made on-line. When it comes to on-line shipments in India, Huawei was second to Xiaomi, thanks to its Honor brand. Overall, Huawei accounted for 8% of such deliveries in the country, a record for the company.

Overall, 33.5 million smartphones were shipped in India during the second quarter. That is a gain of 19.8% over the number of handsets delivered during last year's second quarter.

source: IDC

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20 Comments

1. RevolutionA

Posts: 529; Member since: Sep 30, 2017

Oneplus is premium? What a joke. The market must be a joke, that's the reason there's no Apple. Everyone knows that Apple is real premium.

4. worldpeace

Posts: 3135; Member since: Apr 15, 2016

That's just an overpriced crap with ridiculous profit margin.

12. piyath

Posts: 2445; Member since: Mar 23, 2012

Oneplus is just another wannabe Apple company but sells cheap android crap just like all the other crap in India.

15. TechNeck

Posts: 657; Member since: Aug 29, 2014

The OP6 is just as premium as any other top flagship out there material and spec wise, and just because Apple is not on top doesn't mean you should slander the other companies that beat them.

21. baldilocks

Posts: 1545; Member since: Dec 14, 2008

Anyone who puts down the OnePlus is just being ridiculous. I have an iPhone X and a OnePlus 6. The OP6 is my daily. Why? Not only is quicker, but it also runs Android. It's not just an app launcher like my iPhone X.

22. GalaxyLeads_iCrapFollows

Posts: 216; Member since: Nov 29, 2017

Exactly, that's why indians prefer chinese phones over the true premium phones like Samsung because indians like crap. Samsung has nothing to worry about since india is a low profit 3rd world market anyways.

6. Papa_Ji

Posts: 885; Member since: Jun 27, 2016

So, 1.If we consider cost... Then, devices like Huawei Mate RS and OPPO FIND X LAMBORGHINI EDITION are real premium smartphones. 2. if we consider the phone's hardware and real life usage... then S9/S9+, OnePlus 6 , Find X, Vivo NEX , Mi 8 and even 390$ Asus ZenFone 5Z is also premium device with Sd 845 , 6 GB RAM , Great camera.... Now there is one more category.... Of extremely overpriced mid-rangers. Here, iPhones have 100% market share. But it's very sad that this segment is below 0.8% of total market in India.

11. piyath

Posts: 2445; Member since: Mar 23, 2012

Give it sometime and Samsung will vanish from all these charts and graphs one and for all. ha ha haaa

14. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Yes and apple will never be on the list!

13. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

What is premium about apple? It is just an overpriced Chinese phone. Oh wait........the price is premium.......

20. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

The market is indeed a joke, any smartphone over 373 euro is considered a premium smartphone in India.

2. Lanx1998

Posts: 59; Member since: Mar 06, 2017

I hope Samsung learns from this and keep its prices stagnant or make it less. I am seeing S10 Lite as Samsung's answer to OnePlus only if they don't degrade the processor, screen and water resistance.

5. worldpeace

Posts: 3135; Member since: Apr 15, 2016

They'll shoot their own leg if they ever do that. S10 Lite will eat Note 9 and S10/S10+ market share, and they'll only get little bit extra share from OnePlus (since OnePlus market share isn't big after all). Samsung will lost Billions if they do that.

17. Lanx1998

Posts: 59; Member since: Mar 06, 2017

I can't say for other markets but in Indian market literally there's zero competition in $500 - $600. Hence that's the reason why OnePlus holds 40% of flagship sales in India. Part of why Samsung had largest share in flagship territory in Indian market is because of prices of S3, S4 and to some extent of S5. These phones had prices which were more accessible to people resulting in Samsung capturing the market. I also think due to the prices of S3, S4 & S5 they sold in huge quantities compared to S7, S8 and S9 which never came near to quantity number because of their prices. And Samsung is no Apple. If they want to compete OnePlus and get back their market share in India they gotta release S10 Lite with no watered downed processor and water resistance. Only in this way they can recapture market from OnePlus. Also, Samsung India need to ads on TV, YouTube etc. since the launch of S9 I've never seen a single ad on TV whereas OnePlus has its ads running every ten minutes. Really, I gotta say OnePlus has come a long way in the Indian market. I remember when I purchased the One how most people in my class were laughing after hearing the phone's name and now those same people are holding OnePlus in their hands.

9. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

The issue here is price. Samsung has good phones in India for the low and mid ranged, but these Chinese OEM's are beating them on price. Any premium phone by Samsung is out of range of the majority of ANY country, including the USA. But at the mid-range, Samsung is selling phone for $500+, while you can get a premium handset from Chinese makers for less in many cases. But again the issue is cost. I am sure in side by side tests, the Galaxy option in idea, should be better at a lot of things. Samsung ruined the Galaxy brand, but adding low and mid-ranged options o the line up. It should have only been the S and Note. The other Galaxies should have been just Samsung branded and also priced lower to increase sales. But then again, when you put better components into a phone that are 1st party, you can't drop the price as low as a company using cheap Chinese made parts.

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