Check out this odd ad from Italy for the Nokia Lumia 735 "selfie" phone

Check out this odd ad from Italy for the Nokia Lumia 735
The Nokia Lumia 735 will soon be launched in Europe, so of course Microsoft has taken to the airwaves to advertise the device. The handset comes with Windows Phone 8.1 out of the box. With its 5MP wide-angle front-facing camera, the Lumia 735 is already known as the Windows Phone "selfie" model. (We should point out that the Nokia Lumia 730 is practically the same phone, except that it lacks the LTE connectivity on the Lumia 735, and offers dual SIM slots).

In Italy, Microsoft's ad team came up with a creative way to show off the "selfie" feature for a television commercial. The ad shows various individuals with parts of their face or body cut off. This represents the results from using the typical low MP front-facing camera found on most smartphones. A girl trying to blow out the candles on her birthday cake only has half a head, making her task impossible. A father playing peek-a-boo is also missing half of his head, scaring his kid. You get the idea.

"Every day, thousands of people are victims of cut selfies," says the ad. "Stop the violence." The Nokia Lumia 735 lets you share life uncut, according to the spot. Microsoft even devised a new hashtag name for the commercial, #allfie. You can view this strange but effective ad, by clicking on the video below.

source: NokiaItaly via WPCentral

Related phones

Lumia 735
  • Display 4.7" 720 x 1280 pixels
  • Camera 6.7 MP / 5 MP front
  • Processor Qualcomm Snapdragon 400, Quad-core, 1200 MHz
  • Storage 8 GB + microSDXC
  • Battery 2220 mAh(17.7h 3G talk time)



1. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Great value for money phone. Good camera , design ... perfect. Well done MS !!

13. f35hunter

Posts: 241; Member since: Dec 12, 2013

Nokia have the most talented ad team

2. mayur007

Posts: 593; Member since: Apr 10, 2012

nice ad showing logic

3. hurrycanger

Posts: 1775; Member since: Dec 01, 2013

lol, nice ad.

4. djripster

Posts: 141; Member since: Dec 10, 2011

would have preferred the hashtag #sharefie instead :)

5. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

+1 :)

6. NateAdam8

Posts: 439; Member since: Feb 17, 2012

Happy People

7. srgonu

Posts: 566; Member since: Feb 13, 2012

So, you get to see 4 people instead of 3 and the 5th one will be cut ?.

8. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

BUT does the wide angle have the unfortunate effect of stretching the corners out? The Galaxy S5 front camera is so incredibly stretched out.

9. ABC_123

Posts: 49; Member since: Jul 11, 2014

4K, 4K, 4K, 4K.....

10. nbringer

Posts: 180; Member since: Sep 11, 2012

I shed a tear... those poor cut selfies!

11. hassoups

Posts: 473; Member since: Jun 06, 2013

i cri evritym.

12. troutsy

Posts: 383; Member since: Feb 17, 2012

Nailed it.

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