Apple iPhone XR was the top selling iPhone in the U.S. last month

Apple iPhone XR was the top selling iPhone in the U.S. last month
Many analysts forecast that once Apple launched the iPhone XR on October 26th, it would soon be the top seller among the 2018 models. And sure enough, that is exactly what took place in the U.S. during November, says Consumer Intelligence Research Partners (CIRP, via MacRumors). Last month, the lowest priced of the new iPhones made up 32% of stateside sales in the U.S. for that month. The more expensive iPhone XS and iPhone XS Max made up approximately 35% of U.S. sales combined. Last year, the iPhone X accounted for 30% of U.S. sales in its first full month of availability. The iPhone 8 and iPhone 8 Plus combined to make up 39% of Apple's stateside handset sales during the same time period.

November was the first full month that the iPhone XR was available, starting at $749 for the 64GB model, $799 for the 128GB variant and $899 for the version with 256GB of internal storage. But Apple, seeking to rev up demand for its new handsets, is now offering the iPhone XR for as low as $449 (and the iPhone XS for as low as $699) with the trade-in of an older iPhone model.

The data also shows that in the U.S., 82% of new iPhone purchases were made by someone upgrading from an older iPhone model. 16% switched from an Android device. Last year, the figures revealed that 86% of new iPhone units were bought in the states to upgrade an older model, and 11% switched from Android. That means that the 2018 iPhone lineup was a bit more successful in getting U.S. Android users to switch teams. Still, sales of the iPhone XR have been disappointing. In fact, the 2018 iPhones altogether have not enjoyed the consumer demand that Apple was hoping for.


Keep in mind that while only 165 Apple customers took part in the survey, CIRP was able to look at past data to determine the significance of the results, seen below.

Data from CIRP shows that the iPhone XR led all iPhone models in U.S. sales during November

Data from CIRP shows that the iPhone XR led all iPhone models in U.S. sales during November

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48 Comments

2. Dr.Phil

Posts: 2225; Member since: Feb 14, 2011

Apple has been pretty much trying to give the Xr away with their incentives, so it doesn't surprise me that it would be the top seller for iPhones last month.

10. Finalflash

Posts: 4061; Member since: Jul 23, 2013

But that isn't going to go well with the bean counters in wall street. The iPhone X was the best selling iPhone last year according to that graph (no matter how unreliable it is due to the ridiculous sample size). Lets see what the margins and sales numbers look like in the actual numbers and see what happens.

41. Atechguy0

Posts: 918; Member since: Aug 03, 2018

If it's the top selling, then why is there sales on for $650 to buy the iPhone XR outright?

4. whatev

Posts: 2081; Member since: Oct 28, 2015

So this means that the XR is selling more than the X back in 2017, and the XS duo is selling even more than the X, I think is a huge win for apple considering the price of the XS (Max), don’t you think?

20. raky_b

Posts: 359; Member since: Jul 02, 2014

Based om what did you came up with this????

24. whatev

Posts: 2081; Member since: Oct 28, 2015

“The 32% share of iPhone sales for the XR model compares favorably to the 30% share for iPhone X in the similar timeframe last year” and the iPhone XS (Max) represent 35%, sometimes is good to read the whole article, don’t you think? Or maybe an elementary maths course could come in handy also

6. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Whatever the news is, apple flagships more than any other OEMs flagships.

7. L0n3n1nja

Posts: 1503; Member since: Jul 12, 2016

Not only is the XR the best selling, but the iPhone 8 is outselling the iPhone XS as well. Evidence Apple is charging too much? 3 best selling phones are their cheapest options still sold as new.

9. midan

Posts: 2469; Member since: Oct 09, 2017

where did you get the idea that 8 is outselling XS? It definately isn't. Their top 3 best selling phones are XR, XS Max and XS Their second best selling model is their highest price model.

17. whatev

Posts: 2081; Member since: Oct 28, 2015

Remember that maths is not the best skill of android fans

18. midan

Posts: 2469; Member since: Oct 09, 2017

"Really? You think Samsung is gonna lose 100M sales and Huawei is gonna gain 100M sales? You need to stop smoking crack brug. For 2018, Samsung has still sold 300M phones. Next year it is highly unlikely Huawei will be #1 selling 300M phones." Definately not :D

22. raky_b

Posts: 359; Member since: Jul 02, 2014

Hey you mathematician...if Samsung is selling 300M right now, and Huawei is selling "only" 200M devices, Samsung don't have to lose 100M sales and Huawei don't have to gain 100M sales to overtake 1.place. If Samsung lose 100M sales, Huawei could gain just a few more sales to be #1 not a whole 100M... Same thing goes if Huawei goes 50% up (which is unlikely), Samsung could lose #1 just with 0,001% lower sale.....

23. midan

Posts: 2469; Member since: Oct 09, 2017

Exactly! tell that to strategic_developer who's comment that was :D

44. wickedwilly

Posts: 495; Member since: Sep 19, 2018

I think you mean Apple fans, from what I have seen they have difficulty with even basic maths!

32. sissy246

Posts: 6884; Member since: Mar 04, 2015

At one time it was. I think there was a article on it a month ot two ago.https://www.iphoneincanada.ca/news/cirp-iphone/

43. wickedwilly

Posts: 495; Member since: Sep 19, 2018

How do you know? Apple is not publishing sales volume data, let alone product mix.

46. midan

Posts: 2469; Member since: Oct 09, 2017

https://mixpanel.com/trends/#report/iphone_Xs/from_date:-117,report_unit:day,to_date:0 This realtime tracker gives quite good picture about product mix.

48. wickedwilly

Posts: 495; Member since: Sep 19, 2018

Does it? Not to me until I know more about what is behind the data. For starters it is not about sales, far too many data points for that. Not the first time you have linked to data that is not really relevent to the point in hand.

8. midan

Posts: 2469; Member since: Oct 09, 2017

XR had very strong holiday, lot of people got one for the gift according to mixpanel. Usually XR share been growing around 0.6% a day since launch, after christmas it grew 0.30%

12. Shkselectah

Posts: 25; Member since: Jun 26, 2018

only 165 Apple customers took part in the survey ahahah very presentable sample Yes, there is a more massive vote on your resource, why don't you show the results?

14. midan

Posts: 2469; Member since: Oct 09, 2017

Sounds small, but that's propably enough people to get decent data, because CIRP has been doing this same years already with same amount of people

27. bucknassty

Posts: 1252; Member since: Mar 24, 2017

this happens every year.... they post articles that apple is having its worse year and suppliers cut numbers, then after a holiday the best ever week has happened at apple... just a big eye roll now

13. Zylam

Posts: 1766; Member since: Oct 20, 2010

It's still too expensive and out of reach for tons of people. Wish it was 800 AUD, definitely not going to pay the 1200 AUD Apple asks for the Xr in Australia. 800 is where I draw the line on a flagship phone. I'm hoping the lower than expected numbers are real, maybe then Apple will revise its pricing and offer something like the Xr for less. I wonder how the fandroids here feel about the conflicting reports on iPhone sales. When the iPhone sells well they pull out the decade old "only brainwashed iSheep buy iPhones" but when the iPhones don't sell well, it must mean the Apple crowd actually have brains of their own and aren't locked in like the fandroids love to believe... Mmm what then? I'm hoping they don't sell well, Apple will have to lower the price or release even better iPhones in the future which is awesome for us and the fandroids get to keep their wet dreams of bad iPhone sales figures that are so critical to their lives.

15. Shkselectah

Posts: 25; Member since: Jun 26, 2018

there is a more representative sample on your website. Why are you ashamed to show it? What is your current phone? An Android and I am staying on Android 63.84% (1395 votes) (1395 votes) An Android and I will be switching to iPhone 6.18% (135 votes) (135 votes) An iPhone and I am staying with iPhone 15.47% (338 votes) (338 votes) An iPhone and I will be switching to Android 5.77% (126 votes) (126 votes) Pft! I have both! 8.74% (191 votes) (191 votes) 2185 votes

16. midan

Posts: 2469; Member since: Oct 09, 2017

what's your point?

19. Shkselectah

Posts: 25; Member since: Jun 26, 2018

My point is that the Apple iPhone XR was the top selling iPhone in the U.S. last month is not true

21. midan

Posts: 2469; Member since: Oct 09, 2017

what.. how that data shows that? that data has nothing to do with sales, it's just bunch of phone fans around world voting, it's not even US people only :) so again have no idea why you pasted that. it is true, it was top selling iPhone and best selling smartphone in the world and still is. https://mixpanel.com/trends/#report/iphone_Xs/from_date:-117,report_unit:day,to_date:0 Here is realtime data which shows XR been best selling since launch. It also shows XR had very strong christmas compared to other new iPhones.

25. whatev

Posts: 2081; Member since: Oct 28, 2015

I’ve been telling that, I mean I see many XR’s on the streets lately, that’s something that didn’t happen last year with the X which was the bestselling phone last year and several months this year too, the XR is more successful than the X was last year, but people like to hate apple and iPhones because it’s “cool”

28. Vancetastic

Posts: 642; Member since: May 17, 2017

I’ve seen exactly one, and that was owned by an employee at the Apple store. Around here, it’s mostly older iPhones and Samsung stuff. It’s kind of weird, actually.

29. whatev

Posts: 2081; Member since: Oct 28, 2015

Last week I was at a retail store, a friend of mine was purchasing an iPhone XS, next to apple stand, there was Huawei, I almost die laughing when I saw the guy working there using a XS instead of a Huawei lmaoooo

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