The newly aggressive 'iPhone XR for $449' marketing trickles down to all Apple Store displays

The newly aggressive 'iPhone XR for $449' marketing trickles down to all Apple Store displays
Apple's "trade-in" marketing that advertises an iPhone XR starting at just $449 has now found its way in Apple Stores as well, after being prominently featured in an ad banner on its website, and as push notifications, promo emails and even a short editorial in the Apple Store app.

In essence, this is the same GiveBack deal that Apple announced on the hush-hush after the Black Friday and Cyber Monday brouhaha to keep the sales momentum going, just advertised to the nine. Heck, Apple just gave away XRs to everyone in Ellen's audience last week for a good measure.


In fact, when you enter an Apple Store now you will be greeted by all of its store displays, down to the Apple TV sets, taken over by that same ad that prompts you to buy an XR at $449, or an iPhone XS at $699. Heavy trade-in discount advertising is nothing special or out of the ordinary as a marketing trick. It's just very new and uncharted territory for Apple in recent memory.


Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2942 mAh(25h talk time)

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53 Comments

1. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Still 1000$ for cheap quality 720p 6+ inch display. These days even 300$ phones come with 1080p and dual camera

3. whatev

Posts: 2333; Member since: Oct 28, 2015

Excuse me, could you tell me which phone is Apple selling with a 720p screen at 1000$?

4. nodes

Posts: 1160; Member since: Mar 06, 2014

$750 is US only. outside US, iPhones are significantly more expensive.

5. whatev

Posts: 2333; Member since: Oct 28, 2015

Again, which iPhone is Apple selling that has 720p at a 1000$ price tag? To begin, apple is not selling a 720p now, so I’d like to know which phone is this person talking about

13. nodes

Posts: 1160; Member since: Mar 06, 2014

alright man, it's 800p-ish screen. $1000 for 800p screen is so overpriced. back to the original comment, even $300 phones come with 1080p screen now, heck even below $300 there are phones with 1080p screen.

16. midan

Posts: 3019; Member since: Oct 09, 2017

so what?https://www.youtube.com/watch?v=dcFXEXJicgc You want crappy screen which sounds good on paper than actually great screen which looks great in real life? yes well this isn't any difference when you android fans years ago played laggy low frame games with your superior 8 core phones ;) while we iOS users had that amazing super smooth performance with 2 cores. When you android fans stop being brainwashed by paper specs? listen part 5.30 very very carefully, it's meant for you.

22. nodes

Posts: 1160; Member since: Mar 06, 2014

i'm not saying those $300 phones are better, OP6T for example has massively better screen and phone overall while being much cheaper. when are you guys will go out from that cave and see the world?

30. midan

Posts: 3019; Member since: Oct 09, 2017

That's a subjective, for example XR camera is "in your words" massively better than OP6T. You can't say some phone is overall better than other because every phone has it pros and cons and you need to figure out what you want from phone, i would never pick 6T over XR because camera is most important thing for me.

32. nodes

Posts: 1160; Member since: Mar 06, 2014

why won't you buy a DSLR, or compact mirrorless then? yes, but XR isn't a better phone than 6T like it's price would suggest.

51. midan

Posts: 3019; Member since: Oct 09, 2017

I have DSLR, not much fun carrying that, stopped using it years ago, very happy about the progress smartphone cams have had in such a short time period.

34. Vancetastic

Posts: 1612; Member since: May 17, 2017

My iPhone 6 Plus had a higher resolution screen than the XR....in 2014. Please explain.

44. ShaikhJGI

Posts: 361; Member since: Jan 10, 2014

FYI, your amazing super smooth latest & greatest iOS phone worth upto $1500 in US & as much as $2300 in many other countries is beaten by Xiaomi Pocophone in speed test which costs a mere $300 only. Now you can go to Antartica in frustration.

50. whatev

Posts: 2333; Member since: Oct 28, 2015

The amazing, super smooth, stunning, flawless, breathtaking latest and greatest iPhone XS Max has beaten the mate 20 pro in a very famous speed test https://youtu.be/vRPxjwgqJKs Now you can go to Antartica in frustration.

17. whatev

Posts: 2333; Member since: Oct 28, 2015

Not even the 256Gb XR costs 1000$, again, which phone are you talking about??? And, why picking a mediocre 1080p screen on an android phone when you can pick the best lcd screen on a phone with the iPhone? Do you have any common sense?

18. midan

Posts: 3019; Member since: Oct 09, 2017

" Do you have any common sense?" By now you should know that they are brainwashed with paper specs, they just need guidance and we can try to help them with that.

23. nodes

Posts: 1160; Member since: Mar 06, 2014

what country are you referring to? in some countries it starts from $900 from base model, do you even read what i said earlier? because phones like 6T is much cheaper and have way better screen. the sales say it all.

7. worldpeace

Posts: 3135; Member since: Apr 15, 2016

That sheeple got triggered because someone write iPhoneXR resolution (828p) as 720p, as if it's a huge difference.. lol.. Grow up kid, there's a real smartphone with 1440p for the same price as that 828p toy.

14. midan

Posts: 3019; Member since: Oct 09, 2017

"That sheeple got triggered because someone write iPhoneXR resolution (828p) as 720p, as if it's a huge difference" it is as big difference than 828p vs 1440p OWNED!

25. nodes

Posts: 1160; Member since: Mar 06, 2014

if that is true Apple themselves won't increase the resolution in iPhone X/Xs to 1100p-ish. why do you think they come with higher resolution? ;)

39. Vancetastic

Posts: 1612; Member since: May 17, 2017

Go back to math class, kid. My iPhone has a calculator...does yours?

20. whatev

Posts: 2333; Member since: Oct 28, 2015

You’re the one that needs to grow up, the lcd screen on the iPhone is the best one on a phone, and why it is such a problem for you that people prefer the iPhone over a cheap android alternative? Why does it have to represent a huge threat to your self steem and manhood? Aren’t you a grown up person confident about your preferences and decisions? It doesn’t look like that

63. Atechguy0

Posts: 918; Member since: Aug 03, 2018

The iPhone XR in Canada is $1060 and it has a HD display (828p), when all other smartphones have full HD or Full HD+ displays. Apple overpriced the XR to begin with, especially when it doesn't have 3D touch. The other thing people are forgot to mention, is Apples service charges have are completely ludicrous nowadays. $400 USD or $600 CAD to fix the glass back of the iPhone XR. It doesn't even cost Apple that kind of money to make the entire iPhone XR in the box. Apple is a joke these days.

29. maherk

Posts: 6965; Member since: Feb 10, 2012

Here you, this is the price here in Lebanon for the XR, and as mentioned above, it's sold for that price almost everywhere except for the US. https://www.phonefinity.net/apple/apple-iphone-xr/

6. Papa_Ji

Posts: 859; Member since: Jun 27, 2016

In 280$ you can get ....not only 1080p and dual camera but also Flagship SD 845 , 4000mAh battery, 6GB /64GB storage....https://www.gsmarena.com/pocophone_f1_gets_a_price_cut_in_india-news-34627.php

11. midan

Posts: 3019; Member since: Oct 09, 2017

nice that you used pocophone as an example about 1080p screen. Then it's even funnier for me to paste this video link where no-one chose that 1080p screen, NO-ONE! Watch EVERYONE pick the iPhone XR over a 1080p Screenhttps://www.youtube.com/watch?v=dcFXEXJicgc No-one said that pocophone screen look sharper, everyone just chose better looking screen which XR have by far.

24. perry1234

Posts: 650; Member since: Aug 14, 2012

I think the "resolution" would have been much more appreciated if there was textual content in the test too. Videos are not a very good parameter for determining sharpness. That said the screen on XR is indeed better than the one on Poco F1 in everything apart from resolution. Another thing is that the F1 lacks widevine L1 support , so 540p on Netflix and Amazon Prime and Hulu and any other premium service (except YouTube).

31. DFranch

Posts: 557; Member since: Apr 20, 2012

So are you bragging that the XR screen can beat the screen on a phone costing less than half the price? $750 vs. $350. That's a high bar, don't strain yourself.

12. Peaceboy

Posts: 640; Member since: Oct 11, 2018

You can get $200 s**tty android, right! How about an apple lovo at the back because it has quality, good services, ecosystem and premium built.

9. midan

Posts: 3019; Member since: Oct 09, 2017

Cheap quality? :D you suck at trolling, screen looks great. "These days even 300$ phones come with 1080p and dual camera" Watch EVERYONE pick the iPhone XR over a 1080p Screenhttps://www.youtube.com/watch?v=dcFXEXJicgc and look how no-one chose that 300$ 1080p screen over XR screen ;) So maybe time to woke up? Also i'm sure you didn't knew but oled screen needs higher resolution to look as sharp as lcd with lower resolution. so don't be brainwashed and just go and look the sreen in stores, it looks great.

10. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Butthurt android! The camera is the top single according to DxOMark. This will last for a decade while your garbage will last for two.

* Some comments have been hidden, because they don't meet the discussions rules.

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