The iPhone XR is reportedly not selling as well as Apple and analysts predicted
The iPhone XR might be too good to ignore, based on in-depth reviews, battery life ratings, and rigorous durability tests, but it seems that’s precisely what a lot of potential buyers are doing.
Apple’s lower-cost 2018 iPhone didn’t purportedly hit the opening weekend sales heights analysts were expecting, following weaker pre-order scores than the XS. Now reputable business journal Nikkei Asian Review is claiming an earlier reported “production boost” has been canceled, pretty much confirming both Apple and industry pundits overestimated iPhone XR demand.
We’re talking a pretty large gap between the numbers previously anticipated by the handset’s manufacturers and what’s actually needed right now to guarantee plentiful supply throughout the holiday season.
Foxconn, the world’s largest contract electronics manufacturer and the leading iPhone XR assembler, is apparently using “only around 45 production lines” of a prepared total of 60 to manufacture its share of Apple-requested units.
Meanwhile, Pegatron, which is another key partner of the Cupertino-based tech giant, has had to “suspend plans to ramp up production”, currently “awaiting further instructions”, according to supply chain sources that are typically right about these things.
Finally, Wistron, which had been waiting and hoping to join the iPhone XR assembly party to handle so-called “rush orders”, no longer expects to get any business from Apple “this holiday season.”
Overall, we’re certainly starting to understand why iPhone unit shipments will be scrapped from the company’s future financial reports. Of course, this type of (credible) gossip could hurt Apple even more if it’s not debunked, although at the end of the day, profits are all that matter anyway.
On that note, Apple must be happy that the iPhone XS Max is still outselling both the XS and XR, but then again, the XR’s lower-than-expected popularity has also reportedly resulted in an unexpected production ramp-up for the even cheaper iPhone 8 and 8 Plus.
Apple’s lower-cost 2018 iPhone didn’t purportedly hit the opening weekend sales heights analysts were expecting, following weaker pre-order scores than the XS. Now reputable business journal Nikkei Asian Review is claiming an earlier reported “production boost” has been canceled, pretty much confirming both Apple and industry pundits overestimated iPhone XR demand.
We’re talking a pretty large gap between the numbers previously anticipated by the handset’s manufacturers and what’s actually needed right now to guarantee plentiful supply throughout the holiday season.
Foxconn, the world’s largest contract electronics manufacturer and the leading iPhone XR assembler, is apparently using “only around 45 production lines” of a prepared total of 60 to manufacture its share of Apple-requested units.
Meanwhile, Pegatron, which is another key partner of the Cupertino-based tech giant, has had to “suspend plans to ramp up production”, currently “awaiting further instructions”, according to supply chain sources that are typically right about these things.
Finally, Wistron, which had been waiting and hoping to join the iPhone XR assembly party to handle so-called “rush orders”, no longer expects to get any business from Apple “this holiday season.”
Overall, we’re certainly starting to understand why iPhone unit shipments will be scrapped from the company’s future financial reports. Of course, this type of (credible) gossip could hurt Apple even more if it’s not debunked, although at the end of the day, profits are all that matter anyway.
On that note, Apple must be happy that the iPhone XS Max is still outselling both the XS and XR, but then again, the XR’s lower-than-expected popularity has also reportedly resulted in an unexpected production ramp-up for the even cheaper iPhone 8 and 8 Plus.
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