Amazon Kindle Fire HD now responsible for 11% of the web traffic from Amazon's tablets

Amazon Kindle Fire HD now responsible for 11% of the web traffic from Amazon's tablets
Analytics firm Chikita Insights has been keeping an eye on the new Amazon Kindle Fire line. Using the tabulation of millions of total web ad impressions for the tablets ranging from the Amazon Kindle Fire to the Amazon Kindle Fire 8.9 HD 4G LTE, over the four days from September 14th to September 18th 11% belonged to the Amazon Kindle Fire HD. That means that the public appears to be going for the 7 inch model of the Amazon Kindle Fire with the higher 1280 x 800 resolution. That compares to the 1024 x 600 resolution on the sequel version of the Amazon Kindle Fire

The second chart shows that while the Amazon Kindle Fire line has its fans, it still has a long way to go to catch up to the popularity of the Google Nexus 7. Both are low priced tablets with 7 inch screens (Amazon will be releasing its 8.9 inch tablets later this year). The Google Nexus 7 offers all of the usual Google flavored applications while the Amazon tablets go without them. Amazon sells its tablet users content, apps and cloud based storage. 

Looking at the web ad impressions between the Amazon Kindle Fire, the Amazon Kindle Fire HD and the Google Nexus 7, the latter had a commanding 68.5% share compared to the Amazon Kindle Fire HD (3.5%) and the Amazon Kindle Fire (27.9%). The original Kindle Fire might have lit a match under the 7 inch low priced tablet category when it launched last year, but the ASUS built Google Nexus 7 now controls that segment.

source: ChikitaInsights, Mashable via Phandroid


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