AT&T subscribers grandfathered to an unlimited data plan, will see monthly rate rise $5

AT&T subscribers grandfathered to an unlimited data plan, will see monthly rate rise $5
AT&T is trying to get its grandfathered unlimited data users to migrate away from the All-you-can-eat section of the buffet line. As you might imagine, the one sure way to get these stragglers off the pot and into a metered wireless plan is to raise the price of unlimited. And that is exactly what AT&T is doing. Subscribers to the forums section of DSL Reports are spreading the news about a $5 per month increase that AT&T will implement on those with a legacy unlimited plan starting in March. This will be the second $5 price hike for Grandfathered unlimited users inside of a year. The first such hike took place last February.

Back in 2012, AT&T tried to get legacy unlimited subscribers to move into a plan by preventing them from using Apple's FaceTime video chatting service. At one time or another, AT&T has also threatened to throttle the data speeds of these users. And at various times, the carrier has been threatened with fines and legal action by the FCC and FTC in order to prevent it from restricting the service of these unlimited subscribers.

After the hike, the cost for unlimited data for those grandfathered in will rise to $40 a month. That price doesn't include voice calls and texts. Including the latter, legacy customers will have to pay $90 a month for complete unlimited service.

In trying to entice their legacy customers to sign up for a metered data plan, AT&T is telling them that the current available plans "provide several benefits that our legacy unlimited plan doesn’t." One of those benefits allows subscribers to use their phone as a mobile hotspot for other devices. While the nation's second largest carrier stopped selling unlimited data plans last year to new subscribers and those switching plans, it brought back unlimited data service to those who are subscribed to AT&T's DirecTV or U-verse TV.

source: ArsTechnica, DSLReports

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16 Comments

1. jeroome86

Posts: 2314; Member since: Apr 12, 2012

That is very Verizon of you.

2. sissy246

Posts: 7111; Member since: Mar 04, 2015

AT&T makes you pay a little bit more, at least they don't kick you off.

12. tedkord

Posts: 17356; Member since: Jun 17, 2009

Verizon made us pay a lot more ($20/line /month), and will still kick us off. Despicable company.

3. Foxgabanna

Posts: 597; Member since: Sep 11, 2016

Atleast they aren't forcing you to change plans. Good for them.

8. phonehome

Posts: 812; Member since: Dec 19, 2014

They already reopened the door somewhat with offering unlimited to new DirecTV subscribers. Would be a real slap in the face to those in unlimited who don't or can't get the satellite TV service.

4. gersont1000

Posts: 473; Member since: Mar 13, 2012

Two price hikes in a year? They should get sued, and fined heavily by the FCC.

5. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Grandfathered in fee. Awesome way to screw your most loyal customers in the charging port.

6. NarutoKage14

Posts: 1324; Member since: Aug 31, 2016

Can someone explain to me why those with unlimited data plans continue to receive "unlimited" service even though their "contracts" expired years ago? If the carriers really wanted them off these plans couldn't they just suspend service to them on grounds of expired contracts? I don't quite get how that works.

7. phonehome

Posts: 812; Member since: Dec 19, 2014

That could be a mass exodus of subscribers (especially when much improved competition is offering unlimited). AT&T would be stupid cut people off - especially when data isn't exactly a limited resource.

10. belovedson

Posts: 1061; Member since: Nov 30, 2010

Instead of choosung sides for the enemy or straight hating please mind your own business

9. belovedson

Posts: 1061; Member since: Nov 30, 2010

Yeah wtf two price hikes within a year!

13. jeroome86

Posts: 2314; Member since: Apr 12, 2012

That's the part that bothers me. At least wait another year. Still not giving my up. I will be sure to get more use out of my plan.

15. sissy246

Posts: 7111; Member since: Mar 04, 2015

Well not saying it doesn't sucks. But by March it will be just over a year.

11. therealthinker

Posts: 1; Member since: Jan 11, 2017

You guys haven't seen anything yet. Just wait until tRUMP and his shills get rid of the FCC and the FTC, all y'all who always talking about too much government regulations, will soon see.

14. Foxgabanna

Posts: 597; Member since: Sep 11, 2016

The new unlimited plan is cheaper than the old one anyway and if you have TV service switch to ATT and save. Don't really see what the big deal is. If you don't have TV just be happy they aren't forcing you out like VZW.

16. michaelny2001

Posts: 328; Member since: Aug 01, 2012

meh.. just leave them and go to Cricket. still ATT and everything unlimited. at least you know exactly what you're paying. 5 lines 100. that's it. I am very happy about it as i use wifi at home and at work.

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