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Why did Apple pull Google Maps with a year still left on the contract?

Why did Apple pull Google Maps with a year still left on the contract?
When Apple decided to remove Google Maps from iOS 6 and replace it with their own mapping app, it had nothing to do with the contract between Apple and Google. According to two sources for The Verge, there is actually still a year left on that contract before it becomes invalid. So why did Apple decide on replacing Google Maps with its own (horribly flawed at the moment) mapping application in iOS 6?

Google CEO Eric Schmidt says Google has yet to do any work toward offering a Maps app for iOS

Google CEO Eric Schmidt says Google has yet to do any work toward offering a Maps app for iOS

Apple was concerned that the version of Google Maps available on iOS was not nearly as up to date and modern as the version for Android. Additionally, Android's claim to fame was its turn-by-turn navigation provided by Google Navigation. While such applications are available in the App Store, the version of Google Maps on iOS did not include those turn-by-turn directionsd. So just before WWDC, Apple decided it would scrap Google Maps in favor of its own application.

Google's reaction was to quickly start building a new maps app for the App Store. Unfortunately, the app won't be ready to be shipped for several months as it is incomplete. That is a bad break for Google and for Apple iPhone 5 users. The latter group has suffered with the major flaws in Apple's mapping software and it would have been a propitious time for Google Maps for iOS to be able to ride in from the App Store to offer the turn-by-turn directions that Android users have been used to. Instead, those who want to use Google Maps on the Apple iPhone 5 must access it from the mobile browser. Nokia Maps is also promoting its mobile web site as an alternative for Apple iPhone 5 owners.

Apple and Google were both willing to let the contract for Google to provide Maps for iOS devices to expire. Google wanted more prominent branding on its Maps app for the iPhone, and wanted to include its Latitude feature which allows friends and family to see a user's current location. Lastly, Google executives were not happy with Apple's terms for a renewal of the contract.

Apple's new mapping application turns Burger King into  an amazing piece of architecture

Apple's new mapping application turns Burger King into an amazing piece of architecture

At the end of the day, Apple decided to just let Google Maps go, even with more than a year left on the contract. As for the hope by many-even some iOS users-that Google Maps for iOS will ride in from the sunset to save the day, don't count on it. Google Chairman Eric Schmidt told Reuters, "what were we going to do, force them not to change their mind? It's their call." At the same time., Schmidt said that Google had not done anything yet about a Google Maps for iOS. But Schmidt might be merely putting up a smoke screen. Google Maps VP Brian McClendon said that the firm is committed to offering Google Maps for all platforms, which obviously includes iOS.

As for Apple's mapping application, it is hard to imagine that the company just didn't notice things like the missing Statue of Liberty, (Did David Copperfield do the mapping for Apple?) or the shoddy images that appeared in some locations. Apple is going to have to win back the trust of its Maps users or else go back to using a third party provider. With speculation that Apple is hiring former Google Maps employees, its obviosu to see which way Cupertino is planning on going with this.

source: TheVerge via Gizmodo

52 Comments
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posted on 25 Sep 2012, 21:56 29

1. wendygarett (unregistered)


Burger king here I Come!!! :D

posted on 25 Sep 2012, 22:22 37

25. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


Not if you can't find it.
On second thought, iPhone users don't need turn-by-turn; they just follow each other until they get where they are going.

posted on 25 Sep 2012, 23:37 4

30. jacko1977 (Posts: 428; Member since: 11 Feb 2012)


benny hill music starts to play

http://www.youtube.com/watch?v=MK6TXMsvgQg

posted on 25 Sep 2012, 23:52

31. anywherehome (Posts: 971; Member since: 13 Dec 2011)


:-D :-D
thats right
goo.gl/d6Avm

posted on 26 Sep 2012, 00:32

35. -box- (Posts: 3991; Member since: 04 Jan 2012)


yeah, but who is leading the one in front? And where are they going?

posted on 26 Sep 2012, 03:05 3

42. bayusuputra (Posts: 963; Member since: 12 Feb 2012)


Tim Cook, and they are going to Burger King..

posted on 25 Sep 2012, 21:59 1

2. triPleD (Posts: 13; Member since: 13 Sep 2012)


im the first commenter

posted on 25 Sep 2012, 22:00 24

5. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


sorry dude, wendygarett will always be there when it comes to apple news! :D

posted on 25 Sep 2012, 22:02 3

7. VJo003 (Posts: 360; Member since: 11 Mar 2012)


Looser
LOL

posted on 25 Sep 2012, 22:12 12

14. remtothemax (Posts: 260; Member since: 02 May 2012)


...you mean loser?

posted on 25 Sep 2012, 22:15 1

18. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


haha!! good one!

posted on 25 Sep 2012, 22:16 1

20. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


HAHAHAHAHAHAHA

talk about self infliction :)))))

posted on 25 Sep 2012, 22:17 5

22. LionStone (Posts: 777; Member since: 10 Dec 2010)


HaHa, she beat him by a mile! :-)

posted on 25 Sep 2012, 22:42 2

27. 305Bucko (Posts: 506; Member since: 07 Aug 2011)


haha epic fail..

or should I say: EPIC FALE

posted on 26 Sep 2012, 00:05 2

33. g2a5b0e (Posts: 3725; Member since: 08 Jun 2012)


Looser than what?

posted on 26 Sep 2012, 00:10

34. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


Don't ask a high school student that question lol.

posted on 26 Sep 2012, 02:42 1

41. lyndon420 (Posts: 4727; Member since: 11 Jul 2012)


Yeah...by 3 seconds.

posted on 26 Sep 2012, 03:07 1

43. bayusuputra (Posts: 963; Member since: 12 Feb 2012)


if you want to extend that "O" sound, put more than two O's..
otherwise the meaning won't be so tight..

posted on 26 Sep 2012, 11:24

51. MAS10X (Posts: 38; Member since: 26 Jul 2011)


Woah ho ho... I saw what you did there, +1

posted on 25 Sep 2012, 21:59 1

3. triPleD (Posts: 13; Member since: 13 Sep 2012)


darn!

posted on 25 Sep 2012, 23:58 1

32. wendygarett (unregistered)


Here's a cookie :)

posted on 25 Sep 2012, 21:59 3

4. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


They did notice those things but they can't do anything to fix it on time. They should have let the contract expire before releasing a maps app that's fully functional and well built. What they did was like an "Elop's thing" where they dump a good product before having a nicely built one.

posted on 25 Sep 2012, 23:10 3

29. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


And, based on other articles that have 'leaked', it doesn't look like Google is going to be releasing a Google Maps app for iOS any time soon. Apple may have drunk too much of its Kool-Aid this time around....

posted on 25 Sep 2012, 22:02 2

6. Aeires (unregistered)


Apple has an adapter for the Lightning connector that has a built in GPS chip and remote control capability. When you purchase it, it syncs with the satellites and uses voice commands from Siri to take control of your car to get you to your destination. They don't need Google, they've got it all covered.

posted on 25 Sep 2012, 22:06

8. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


Covered as in the whole world covered with not uniform maps? Maps with grayscale images. Maps that's inaccurate. Maps that will get you lost instead of guiding you?

posted on 25 Sep 2012, 22:08 4

11. Aeires (unregistered)


Siri knows all, resistance is futile.

posted on 25 Sep 2012, 22:14 1

16. SugarShockFrantic (Posts: 73; Member since: 05 Jul 2012)


thats just a creepy thing to say

posted on 25 Sep 2012, 22:14 5

17. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


try asking where you leave your keys.

"Siri, where did I leave my keys?"

tongtong..

"Do you want me to search the web for that?"

NICE!

posted on 25 Sep 2012, 22:35

26. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Your avatar's a creepy thing to look at.
LOL YO!!!!!!

posted on 25 Sep 2012, 22:44 5

28. 305Bucko (Posts: 506; Member since: 07 Aug 2011)


hmmm I guess the new Siri update says:

"not sure, but wherever you find them, thats where they are."

:/

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